Water Quality and Contamination Research and its Importance Ursurla L. C. Waller SCI 207 Dependence of Man on the Environment Professor Wayne Davis 2014 September 20 Abstract This report analyses the ability of ordinary substances to pollute water sources‚ filtration techniques‚ as well as the quality of tap and bottled waters. This report discusses the availability of clean water sources‚ factors that affects the quality of water‚ agents of water contamination‚ and how the earth naturally filters
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Competition in the Bottled Water Industry 1. List and describe the dominant economic characteristics of the bottled water industry. Market size and growth rate The industry is size is worldwide with a growth rate averaging nearly 9% from 1996-2001 (with a U.S. per capita growth from 20 gallons per year in 2001 to 26 gallons per year in 2005.) Number of buyers There is a significant number of buyers in the U.S. and internationally. No one buyer accounts for a significant fraction of
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of Bottled Water Industry The bottled water industry enjoyed substantial growth in the last decade‚ especially in the United States. The popularity of bottled water increased dramatically since 1996‚ and different customers were able to be targeted. The different customer groups included those concerned about water safety‚ those primarily concerned about fitness‚ and those customers that drink bottled water primarily for the convenience of it. Customers either purchased bottled water in bulk‚ or
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stand for Nestle Waters and compose an analysis about bottled water industry in United States at strategic business unit level (SBU) 2. Analysis a) Market: During 1996 to 2001‚ the United States had became the world’s largest market for bottled water‚ the annual consumption had increased with 9.2% compound average growth rate‚ from 3‚495.1 (1996) to 5‚425.3 (2001) million of gallons. Mainly bottled water can be divided into 2 types‚ bulk water and PET contained water‚ during 1990 s to
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Introduction Water is the most important necessity for life. The drinking-water needs for individuals vary depending on the climate‚ physical activity and the body culture. But for average consumers it is estimated to be about two to four litres per day. The growing number of cases of Waterborne diseases‚ increasing water pollution‚ increasing urbanization‚ increasing scarcity of Clean and Safe Drinking Water Quality etc. have made the bottled water business just like other consumer items. Scarcity
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country’s raw water. From the past 200 years‚ Malaysia has harnessed this abundant resource for agriculture and water supply to industries and homes‚ where consumers have the convenience of running water at the turn of a tap. The foundation for piped water supply was started by the British‚ after they had set themselves up in Penang‚ their first base in Malaysia. When the population of their new colony breached the 10‚000 mark‚ they drew up the first formal arrangement for a water supply system
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“Every living thing is created of water”(The Quran) the bottle water industry is by far the most growing industry and it seems to be looking better and better for the future. Water is a noccessity for every living thing to survive on this planet‚ it gives us energy‚ endurance‚ it cleans out our system and it makes us strong for any competition. The reason the industry is succeeding in such a high rate because of the keys to success factors . in the bottle of water industry there is variety of keys to
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Bottled Water Industry Analysis & Recommendations I. Industry Introduction The Bottled Water industry is still in an expansionary/growth stage. In 2005 the bottled water industry accounted for $70 billion‚ and is expected to reach $140 billion by the year 2020.Advertising budgets are very heavy in companies such as Pepsi (Aquafina)‚ and are positive indicators of the current [growth] stage in the product’s lifecycle. However‚
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Large pool of buyers but no one accounts for a significant fraction of overall market demand. Degree of product differentiation Various types‚ such as natural mineral water‚ spring water and purified water etc. Products could be identical. Buyer needs and requirements Due to the concerns over the safety of tap water. An increased focus on health and fitness. The hectic on-the-go lifestyles of American consumers. Attracted by the convenience‚ purity and portability. Number of rivals
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DISTRIBUTION AND SALE OF BOTTLED WATER Bottled water was distributed to the large grocers and clubs directly by the producers whereas they use third parties like bear and wine distributors to make sales and deliveries to stores‚ restaurants & delis Coca-Cola and PepsiCo enjoyed the advantage of their vast distribution channels. It was easy for them to distribute Dasani and Aquafina with their deliveries of other beverage. They also negotiated contracts with sports stadium‚ universities‚ school
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