MASTER OF BUSINESS ADMINISTRATION MM5762 MARKETING MANAGEMENT GROUP PROJECT LECTURER: DR. PIYUSH SHARMA FACULTY OF BUSINESS THE HONG KONG POLYTECHNIC UNIVERSITY Prepared by Group 2 KWAN Tak Wing Andy 13036541G SHUM Tiu Tiu Danny 13010819G WU Fung Nga Tracy 13033465G YEUNG Shuk Ming Ming 13021967G FONG Ying Ying Scarlett 12011198G TABLE OF CONTENTS 1 INTRODUCTION 3 2 MARKETING STRATEGY 4 3. MARKETING MIX 7 4. CUSTOMER RELATIONSHIP MANAGEMENT 8 5. MARKET ANALYSIS
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The ability to ‘motivate people’ is considered to be a prime task of management. Managers‚ increasingly‚ have to act as coaches and guides in order to align the strategic goals of the organization with the demands and needs of individual employees. At the core of this aligning process is the manager’s skill to understand what does ‘motivate’ an individual to reliably and consistently commit their energy and talent to the organizational goal. Motivation theories are routinely drawn on to understand
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Purpose and Background The accounting profession seems to be ever changing and is currently facing many challenges. It is a well-known truth that the world we live in is changing at a great speed. The accounting profession does not make an exception and it can be said that it is constantly changing‚ reorganizing and standing in front of many challenges of the modern world. Nowadays‚ accounting standards are undergoing the most significant reorganization in nearly a century with the Financial Accounting
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According to F. John Reh‚ a manager is the person responsible for planning and directing the work of a group of individuals‚ monitoring their work‚ and taking corrective action when necessary. Different types of manager responsible for different sections in a company. An operation manager responsible for the daily operation of company. Accounting section is supervise by an accounting manager. As there are various management functions in a business‚ hence a manager is responsible in planning‚ directing
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Research Focus: Sports & Fair Play Dilemma: Pragmatism versus idealism Understanding the current reality 1. What are the ideas of fair play in sports? a) What principles and/or value lie behind the ideals of fair play? ’Fair play’ is usually understood to mean using only tactics that are in accord with the spirit of the sport. In ethics‚ the concept of fairness involves treating everyone equally and impartially. It is complex notion that comprises and embodies a number of values
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The role of a financial manager is a complex one‚ requiring both an understanding of how the business functions as a whole and specialized financial knowledge. The head of the financial operations is called the chief financial officer (CFO). The structure of the company varies‚ but a financial manager is responsible for the same general things across the board. The manager is responsible for managing the budget. This involves allocating money to different projects and segments so that the business
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Managers and their subordinates Tina Whittington HSM/220 October 31‚ 2013 Carey Driscoll Rogers Managers and their subordinates Manager’s should make sure that any activity they have with any employee is always active‚ and a positive experience for both them and they employee‚ with this kind of upbeat experience the atmosphere with in the office will always be pleasant‚ which makes for a positive place to work. For some reason there are those managers that kind of stray away from their employees
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6.14 Show that for a sample of n = 39‚ the smallest and largest Z values are – 1.96 and + 1.96‚ and the middle (i.e.‚ 20th) Z value is 0.00. 6.19 The data in the file spending represent the per-capita spending‚ in thousands of dollars‚ for each state in 2004. Decide whether the data appear to be approximately normally distributed by A. Comparing data characteristics to theoretical properties. B. Constructing a normal probability plot. 7.1. For a population containing N=902 individuals what code number
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General manager job description I/ Key job tasks of general manager job description 1. Planning administration • Provide leadership and vision to the organization by assisting the Board and staff with the development of long range and annual plans‚ and with the evaluation and reporting of progress on plans. • Oversee preparation of an Annual Report summarizing progress on short and long range plans. • Research and write discussion papers‚ analysis documents and proposals
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A Case study about Adidas as an International sports goods manufacturing brand. Objectives: To understand customer trends with respect to sports products. To identify the main strategic issues and customer behaviors faced by Adidas in maintaining their current global competitive position. To evaluate potential strategic options that Adidas should consider in order to sustain and develop their global competitive positioning. To discuss the implications of these options for the strategic management
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