Teesside University Business School MSc International Management Assignment Title: Cross-culture Effect to Prudential Assurance (M) Berhad Tutor: Maryam Shadman Pajouh Subject : Managing Across Cultures Course Leader : Gill Owens Student : Amira Najwa Lukman Student Number : M2309674 Student E-Mail : M2309674@tees.ac.uk Submission date : 17 May 2013 Word Count : 2900 Table of Contents Acknowledgement 3 1.0 Executive Summary 4
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CONSUMER BEHAVIOR 1.Consumer Orientation: A group of actions taken by a business to support its sales and service staff in considering client needs and satisfaction their major priorities. Business strategies that tend to reflect a customer orientation might include: developing a quality product appreciate by consumers; responding promptly and respectfully to consumer complaints and queries; and dealing sensitively with community issues 2.Learning: Measurable and relatively permanent change in behavior through experience
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Culture Defined Culture is a complex term that consists of so many things. At the base of culture one would find people who live in social groups and share a way of living which separates them from other human groups. A culture may include rituals‚ religion‚ economic systems‚ language‚ a style of dress‚ a way of cooking‚ and a political system. People who share a culture typically follow the same rules and form a social society. Culture is not inherited‚ but must be learned and shared. A culture
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of ways of defining culture. I myself can define culture as‚ the way we do things as a group. That statement however doesn’t provide a deeper meaning of what culture is. Culture is my identity‚ and personality. Below is a rather more sophisticated way of describing culture which enables readers to understand it more deeply. Culture is the language‚ beliefs‚ values and norms passed from generation to generation I a group or society. Culture is systemically the meaning and behavior which defines in many
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Understanding and Reflection on Customer Behavior Introduction Currently it is difficult to fight for customers because customers’ purchasing intends to be more unpredictable. Marketers should have an insight to establish a marketing strategy based on understanding customer thinking and behaviors. Based on understanding concepts and importance of customer behavior‚ the research is mainly focused on marketing activities of Coca Cola‚ MacDonald’s‚ and British supermarket Sainsbury’. The paper
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Cultures and Co-Cultures By: Anna Skidmore Delta College A Culture is the language‚ values‚ beliefs‚ traditions‚ and customs people share and learn according to Larry Samovar and his colleagues (2007). Culture includes two different groups called in-groups which are groups that you identify yourself with and out-groups which is a group of people we view as different (Frings & Abram‚ 2010; Quist & Jorgensen‚ 2010). Examples of culture is the foods we eat‚ holidays we celebrate‚ the
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Organizational Behavior BUS 502 Md. Lutfar Rahman Faculty College of Business Administration IUBAT—International University of Business Agriculture and Technology Text • Organizational Behavior 13th Edition • Author: Stephen P. Robbins Chapter ONE What is Organizational Behavior? Organizational Behavior • Organizational behavior (often abbreviated OB) is a field of study that investigates the impact that individuals‚ groups‚ and structure have on behavior within organizations‚ for the purpose
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and weaknesses of motivational research? Q2. (b) What is social class? Q3. (a) What is the relationship between Brand loyalty and brand equity? What role do concepts play in the development of marketing strategies? Q3. (b) Sony is introducing a new 27- inch TV with a picture- in- picture feature. How should the company position and advertise the product to (i) Generation- X Consumers (ii) Affluent’ baby boomers. Q4. (a): Are there any circumstances in which information from advertisement likely
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“title” Barbara Kingsolver’s novel‚ “Flight Behavior‚” strays from the customary novel average readers are used to. Kingsolver’s education in biology is exposed throughout her novel causing the readers to experience a more scientific perspective on the story. The story takes place inside Dellarobia Turnbow’s mind; a restless farmers wife who got pregnant at seventeen and‚ as a result‚ had a shotgun marriage. Her life since then has been a wreck. Her marriage is deteriorating‚ her farm is failing
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By encouraging a flat organizational chart‚ participative decision-making processes‚ rational-critical approach to power‚ and using a concertive control in organization communication‚ Ricardo Semler transformed Semco’s culture from a classical management approach to a critical approach. When Ricardo Semler arrived at Semco‚ his father‚ a traditionalist‚ had a classical management approach to organizational power. Work attire for leadership was suit and tie‚ all executives had their own secretaries
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