MKT 382 PRICING/CHANNELS FALL‚ 2011 Course Unique # 05135 (9:30 a.m.) Professor Kate Mackie‚ Ph.D. Office CBA 5.176 M (behind Executive Education‚ past Communications Office) Office Hours Tuesdays/Thursdays‚ 1:00-2:30‚ and by appointment Phone 512-288-3115 (Cell phone – feel free to call any day before 9 p.m.) E-Mail Kate.Mackie@mccombs.utexas.edu Skype katemackietx Course Web Page via Blackboard Teaching Assistants Dave Isquick (David.Isquick@mba12.mccombs.utexas.edu )
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1. Variation of food and beverage 2. Promotion 3. Advertise 4. Location Suggestion on improvement First and foremost‚ in order to decrease the high turnover of employees and increase the efficiency and effectiveness of the employees in 7-11‚ 7-11 have to adopt training and developing program to enhance the vital work-related skills‚ techniques and knowledge. As an employee of 7-11‚ he or she has to be professional able to serve customers well and satisfy customers. Based on the year
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profits reported under variable and absorption costing differ? How can we reconcile the profits reported under the two approaches? Profits reported under variable and absorption costing will differ when inventory increases or decreases during the year. The difference involves the timing with which fixed manufacturing overhead becomes an expense. Under variable costing‚ fixed overhead is expensed immediately as it is incurred. Under absorption costing‚ fixed overhead is inventoried until the manufactured
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Banking Customer Insight Pricing Analytics 2011 Copyright © 2010 Accenture. All Rights Reserved. Document Overview Banking Customer Insight : Pricing Analytics Title Description Sponsors Developers Updated The document briefly describes the concept & methodology adopted in the field of Pricing Analytics Edwin VanderOuderaa (edwin.vanderouderaa@accenture.com) John T Mchugh (john.t.mchugh@accenture.com) Sanjay Ojha(s.ojha@accenture.com) Gaurav Goyal (gaurav.a.goyal@accenture
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services or products that incur profit losses. Using a traditional costing system the portion of overhead costs allocated to the production of a service or product is determined by the total of direct labor hours used in production of the service or product. Companies implement refined cost allocation systems such as the activity based costing method with the intention of helping management strategically plan because these systems provide quality information to help management make informed decisions
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http://www.bized.ac.uk Pricing Strategies Copyright 2006 – Biz/ed http://www.bized.ac.uk Pricing Strategies Copyright 2006 – Biz/ed http://www.bized.ac.uk Penetration Pricing Copyright 2006 – Biz/ed http://www.bized.ac.uk Penetration Pricing • Price set to ‘penetrate the market’ • ‘Low’ price to secure high volumes • Typical in mass market products – chocolate bars‚ food stuffs‚ household goods‚ etc. • Suitable for products with long anticipated life cycles
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Pricing Decisions are decisions faced by top management and marketing managers. How much to charge for a product or service depends on a multitude of factors such as competition‚ cost‚ advertising‚ and sales promotion. Economic theory suggests that the best price for a product or service is the one that maximizes the difference between total revenue and total costs. However‚ in reality‚ the price charged is usually some form of cost-plus‚ which is later adjusted for market conditions and competition
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Identify the strategic objective of the plan. The purpose of the plan of moving to a pay for performance reward system is to facilitate recruitment‚ retention‚ and motivation to result in improvements in organizational performance. The strategic objective of the plan is to bring the entire organization together to focus on the goals and performance of individuals. Identify what people should be involved in the implementation. I believe that supervisors‚ HR professionals‚ trainers‚ and employees
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2.2 Pricing Strategy 2.2.1 Factors affecting pricing decisions Milo is considered as a product of monopolistic competition market because there are many competitors of Milo in the market. Some of the competitors include Vico‚ Ovaltine‚ Horlicks‚ Dutch Lady and Nutrilite. Secondly‚ monopolistic competition market has free market entry and exit. This means that new competitors can enter the market easily and Milo may be easily force out of the market by its competitors. Monopolistic competition
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Traditional costing versus Activity-based costing Advantages and disadvantages Costing systems are the programs that supply information about the value of direct labor hours and numbers of units produced. With the help of data such as product cost‚ the managers can generate estimation of cost associated with different activity carried in the organization. The costs systems operate by taking total cost as basic for calculation. Costing is essential for every organization‚ as every manufacturing and
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