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    Marketing and Logistics

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    marketing and major logistics objectives. Although marketing and logistics can be classified as two totally different subjects in the University‚ there are a lot of similarities‚ and undoubtedly‚ some critical differences. In this article‚ I will begin by discussing the similarities and differences between major marketing and logistics objectives‚ followed by some other discussion on warehousing and inventory management issues. First of all‚ one of the major objectives of both logistics and marketing

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    Reverse Logistics

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    Reverse logistics and the return portion of the supply chain is often an overlooked and mismanaged process. Companies tend to focus their efforts on the forward portion of supply chain management‚ while failing to take advantage of the many opportunities that reverse logistics presents (Benton‚ 2007). What these companies do not realize is that the effective management of reverse logistics has the potential to make them more profitable‚ and to add value to many other parts of their supply chain

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    Logistics Outsourcing

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    Advantages of Logistics Outsourcing In the face of increasingly intensified competition in the emerging globaleconomy‚ manufacturing and retail firms are progressively turning to outsourcing of their logistics functions. Outsourcing is a viable business strategy because turning non-core functions over to external suppliers enables companies to leverage their resources‚ spread risks and concentrate on issues critical to survival and future growth. One way of extending the logistics organization

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    Mcdonalds and Starbucks

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    McDonalds and Starbucks spend huge dollars developing their brand names and marketing initiatives domestically and internationally. How do you think McDonalds and Starbucks are able to establish their brands to fit local markets through architectural design of the stores‚ their e-commerce strategies and service to accommodate the local markets and culture? APU BUSN601 McDonalds: McDonalds is a longtime leader in the fast food business. Since its opening in 1954 it has seen tremendous growth

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    D.H.L Logistics

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    A.I.L.S Project D.H.L Logistics Vinith perla 0901AEET012 Company profile : DHL Express is a division of the German logistics company Deutsche Post providing international express mail services. Deutsche Post is the world’s largest logistics company operating in all four corners of the globe. DHL is a world market leader in sea and air mail. Originally founded in 1969 to deliver documents between San Francisco and Honolulu‚ the company expanded its service

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    Anticipatory Logistics

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    ANTICIPATORY LOGISTICS IN THE CORPORATE WORLD What is anticipatory logistics? It’s a system made of information which anticipates the requirement of customers needs so suppliers can provide adequate service production to meet their needs. Anticipatory logistics is part of the supply chain management which is how things get from the manufacturer to the customer‚ but it also is the raw materials that are needed in manufacturing. The U.S. Army uses Anticipatory logistics in their supply chain

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    Virtual Logistics

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    Integrated Virtual Logistics Network for Quick Responses By Diatha Krishna Sundar October 2001 Please address all correspondence to: Professor Diatha Krishna Sundar Associate Professor & Chairperson - ERP Centre Indian Institute of Management Bangalore Bannerghatta Road Bangalore 560 076 Phone : 080 - 6993276 Fax : 080-6584050 E-mail : diatha@iimb.ernet.in Electronic copy available at: http://ssrn.com/abstract=2160390 Working Paper on Integrated Virtual Logistics Network for Quick Responses

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    International Logistics

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    Logistics is the designing and managing of a system in order to control the flow of material throughout a corporation. This is a very important part of an international company because of geographical barriers. Logistics of an international company includes movement of raw materials‚ coordinating flows into and out of different countries‚ choices of transportation‚ cost of the transportation‚ packaging the product for shipment‚ storing the product‚ and managing the entire process. The concept

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    Haier Logistics

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    Haier Logistics’ revolution Case Studies Haier Logistics’ revolution Case Studies 1、 Background Haier is the world ’s largest home appliance brand‚ founded in 1984 in Qingdao; the current Chairman of the Board‚ CEO Zhang Ruimin is one of the main founders. At present‚ Haier has established 21 worldwide industrial park‚ five R & D centers‚ 19 overseas trading companies‚ employs more than 70‚000 people worldwide. In 2011‚ Haier achieved a global turnover of 150.9 billion yuan‚ the brand value was

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    Relief Logistics

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    Relief Logistics What is it? The basic task of a logistics system is to deliver the appropriate supplies‚ in good condition‚ in the quantities required‚ and at the places and time they are needed. In reality‚ relief logistics is a systems exercise‚ which involves a performance that is coordinated and integrated from wide group of specialists. Much of this activity‚ particularly the work of the control and support staff‚ is hardly visible to the outsider. Mainly relief logistics is concerned

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