Dairbekova Professor: La Perla 20th December 2013 TABLE OF CONTENTS INTRODUCTION This academic paper analyzes the marketing aspects and theories that are being applied to the company Zara‚ and analyzes and evaluates the marketing performance of the company. The report will cover the following topics: 1. The production of a concise external marketing audit by using PESTEL and SWOT analysis and Porter’s five forces‚ and the identification
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Introduction Logistics play a major role in our life. Most of the people might not be aware of the importance of logistics until there are problems appear. Under the pressure of arising competitive environment‚ most of the business entities are initiated to focus on the development of logistics. Logistics can be said as the transfers of goods and services from the point of origin to the point of consumptions effectively and efficiently in order to meet the requirement of the customers (Logistics World‚
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1. As completely as possible‚ sketch the supply chain for Zara from raw materials to consumer purchase. First of all‚ a designer team in Arteixo‚ Spain sketches out the new styles and clothe lines. It does so after consulting with ‘commercials’ (the term for people who act as connection among the designers and the chain’s 2‚800 global store managers). After that‚ the designer team decides which fabrics offer the best combination of fashion‚ quality and price. Then they electronically send the
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operating system for its store terminals and has no full-time network in place across stores. Despite these limitations‚ however‚ Zara’s parent company‚ Inditex‚ has built an extraordinarily well-performing value chain that is by far the most responsive in the industry. Therefore the major problem to the company is to decide whether it has to upgrade the present system and by doing so‚ risking the reliability they have with the current system or to continue with the present DOS based system which will
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that the supply chain is a concept that was covered at some length during lecture one. What we shall do here is to offer only a basic overview of the concept‚ to refresh the memory. Supply chain management has been defined by members of ‘The International Centre for Competitive Excellence’ in 1994 as: “Supply chain management is the integration of business processes from end-user through original suppliers that provide products‚ services and information and add value for customers”. Cooper et
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references - 12 - Introduction For this essay I have chosen the analysis of the ERP system. In the last few weeks we have been focusing mainly on ERP and discussing it‚ therefore I have chosen it. I believe that this assignment will help me find out how well I have mastered the understanding of the ERP system. This essay is going to be provide a clear overview on how a specific company has integrated the system of ERP in their supply chain management and discuss the ups and downs of them. First
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NURNBERG AUGSBURG MASCHINENWERKE Course: Bachelor of Business (Maritime and Logistics Management) Abstract The following article follows the case of a German company‚ Nurnberg Augsburg Maschinenwerke and an order‚ of buses‚ from a group of Brazilian authorities dealing with the improvement of the local public transportation. The best and most viable routes are to be decided upon for the delivery of these buses to Santos. A condition was given for 25 buses to be
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Running head: Zara Case Paper Analysis 1 Zara: IT for Fast Fashion Case Analysis Sonal Bhagwat University of Houston-Victoria MGMT 6352-2011FA-25125 November 2011 Zara Case Paper Analysis 2 Table of Contents: • Abstract 3 • Case Description 4 • Goals and Strategy 5 - Speed and Decision-making 5 - Marketing‚ Merchandising‚ and Advertising 6 - Information Technology 6 • Problem Analysis Firm-based-value chain model
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of quality to logistics systems has not been fully realised. In the last decade the growing importance of quality management has been a widely debated topic. Much empirical evidence links an organisations quality management practices to improved organisational performance therefore greater surplus. Due to increasing global competition‚ competitive priorities have shifted from simply cost to quality and flexibility (DeMeyer‚ Miller‚ Nakone‚ and Ferdows‚ 1989)‚ as a result logistics is applied as
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Zara: IT for Fast Fashion Identification of issues: The case study‚ Zara: IT for Fast Fashion‚ focuses on the retail giant‚ Inditex‚ and how its largest retail chain‚ Zara‚ has been so successful with their business model of high fashion‚ product variation‚ low cost‚ speed‚ and flexibility. Several issues are identified in this case study. One glaring issue that is apparent relates to the fact that a long term Information Technology (IT) strategy does not exist. There is no formal
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