12 Distribution Channels and Logistics Management 12.1 The nature of distribution channels Why are marketing intermediaries used? Why use intermediaries? Means giving up some control over how and to whom products are sold – They are used because they have greater efficiency in making goods available to target markets – Contacts‚ experience‚ specialization‚ scale of operation – N-to-M direct selling‚ N-to-1 + 1-to-M through channel – Producers make narrow assortments in large quantities
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ASSIGNMENT 1 FOR DLM 1/8/2012 1. For each of the three scenarios below‚ categorize the demand for bulk-breaking‚ spatial convenience‚ waiting/delivery time‚ and assortment/variety as "High‚" "Medium‚" or "Low." In each case‚ explain your answers. a. A woman in an emerging-market country of Southeast Asia wishes to buy some cosmetics for herself. She has never done so before‚ and is not entirely sure of on what occasions she will wear the cosmetics. She does not live near a big city
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PAMANTASAN NG LUNGSOD NG MAYNILA GRADUATE SCHOOL OF MANAGEMENT TOP EXECUTIVE PROGRAM PERSONNEL AND INDUSTRIAL RELATIONS REACTOR – No reporter – Monica Adolfo TOPIC -4 DEVELOPMENT SUBMITTED BY: KAREN B. GATMEN SUBMMITTED TO: COMM. JOSE WALDEMAR VALMORES SUMMARY HUMAN RESOURCE DEVELOPMENT An integral part of Human Resource Management’s function is the development of the most important resource which is staff‚ employee‚ and people. The responsibility
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This spreadsheet package will help you implement the principles in Achieving Effective Inventory Management. Completely updated and expanded‚ this third edition of the spreadsheets features the newly designed Inventory Performance Simulator‚ which combines the analysis performed by several of the previous spreadsheets. The spreadsheet package includes a CD-ROM‚ sample print-outs and detailed instructions for use. You’ll find the following easy-to-use spreadsheets: Spreadsheet 1: The Inventory
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ZARA: THE TECHNOLOGY GIANT OF THE FASHION WORLD 2010 BACKGROUND Zara brand is the flagship chain store of Inditex Group; the Inditex Group is integrated by: ZARA‚ OYSHO‚ UTERQÜE‚ BERSHKA‚ STRADIVARIUS‚ MASSIMO DUTTI‚ and PULL AND BEAR. The owner of Inditex Group is the tycoon Amancio Ortega‚ the group headquarter is located on Coruña‚ Galicia‚ Spain‚ this was the place where the first Zara store opened in 1975. Zara has resisted the industry-wide trend towards transferring fast fashion production
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Zara Group Case I.1 Question 1: Which theory is the best representative of Zara’s (Inditex’s) internationalization? The Uppsala model is the best representative of Zara’s internationalization. The Uppsala model is a theory that explains how firms gradually intensify their activities in foreign markets. The key features of the Uppsala model is the following: firms first gain experience from the domestic market before they move to foreign markets. After that firms start their foreign operations from
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Expansion of the Spanish clothing retailer Zara in India Executive Summary The main goal of this report is to analyze the environment how Zara wil be marketed and launched in India. Analysis shows that the main problem of the product is to in terms of making the target market know the existence of the product in the country and the competition of the current clothing lines available in the market. In order to solve such complexities‚ the solution is to implement strategic
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THIỆU VỀ CHỈ TIÊU LPI Phần 1: LOGISTICS & TẦM QUAN TRỌNG CỦA LOGISTICS: 1. Logistics: “Logistics là quá trình tối ưu hóa về địa điểm và thời điểm‚ vận chuyển và dự trữ nguồn tài nguyên từ điểm đầu tiên của chuỗi cung ứng qua các khâu sản xuất phân phối cho đến tay người tiêu dùng cuối cùng‚ thông qua hàng loạt các hoạt động kinh tế. (GS.TS Đoàn Thị Hồng Vân Quản trị Logistics – NXB Thống kê 2006). 2. Tầm quan trọng của Logistics trên thế giới: Hệ thống Logistics góp một phần hỗ trợ cho sự phát
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Introduction : Nowadays‚ many organisation are outsourcing their non- core activities to an external agents. Distribution is one of these activities as distribution consider as a non-core activity for many firms. Although‚ there are many advantage for outsourcing‚ there are also risks and disadvantage in this process. In this essay I would explain the term outsourcing and explain why organisations are preferring to outsource some of its functions in today’s environment. Also‚ in this essay
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Abstract Logistics is the management of the flow of goods‚ information and other resources‚ including energy and people‚ between the point of origin and the point of consumption in order to meet the requirements of consumers. Logistics involve the integration of information‚ transportation‚ inventory‚ warehousing‚ material-handling‚ and packaging.. Table of contents Abstract Table of contents Introduction
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