Questionnaire (For academic purpose only) To study the effect of marketing mix variables on the impulse buying behavior of consumers for FMCG products. Please provide the following details which would help us in supporting our research. (tick wherever necessary) NAME (optional): AGE: ANNUAL: =5lacs INCOME GENDER: MALE FEMALE PROFESSION: Student housewife employed self-employed other OCCUPATION: Engineer entrepreneur Doctor lawyer
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PART ONE: BACKGROUND 1.1 Background Students undergoing Masters of Business Administration (MBA) at Kathmandu University School of Management (KUSOM) are required to go through intensive internship at a reputed business organization. So‚ this report has been prepared as a requirement for the partial fulfillment for the degree of MBA at KUSOM. The aim of this internship is to expose students to the real world scenario by providing them an opportunity to work as an employee in the mentioned
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bout how to increase and attract customers.. The study will investigate the current methods that are being used and‚ on the basis of that‚ will suggest appropriate methods that make the display more product-centric and can be used to encourage impulse buying. Acknowledgement I have taken efforts in this project. However‚ it would not have been possible without the kind support and help of many individuals. I would like to extend my sincere thanks to all of them. First of all I would like to
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market‚ understanding consumer’s buying behavior becomes very essential. For this marketer has to study and understand various factors which influences the customers thoughts while buying any product or service. Basically there are two reasons for buying any product/service : 1) Necessity driven buying behavior – Every human being has certain basic needs to fulfill those basic needs‚ one has to buy related products. It varies from person to person. 2) Impulse buying behavior – Sometimes‚ there
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What Factors Influence The Consumer S Buying Behavior Marketing Essay Introduction A consumer buys goods or services for his or her personal use. ( Armstrong & Kotler ) What factors influences the consumers buying behavior? This literature review on consumers buying behavior ‚ many scholars and researchers working in this field. They from different angles on the impact of consumers buying behavior . They have found large area is divided into many categories of factors. These are cultural factors
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consumer to impulse purchase because advertisements supply useful historiographical resources for studying the values and perceptions of the people who created them. Impulse purchase is buying behavior indicates that individual consumers do not view their specific purchases as wrong and indeed retrospectively report a favorable evaluation of their behavior. It is involves a time-consuming information search followed by rational decision making as well (Piron‚ 1991; Stern‚ 1962). Impulse buying occurs
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2.1 The causes of product return for online apparel products Research on commercial returns have shown that the reasons for product returns could be defects‚ product incompatibility with user needs‚ and deficiencies in product performance relative to customer expectations (Ferguson‚ Guide‚ Souza‚ 2006; Guide‚ Souza‚ Van Wassenhove‚ & Blackburn‚ 2006; Rao‚ Rabinovich‚ & Raju‚ 2014). However‚ the main reason of returns suggested by Lawton (2008) is that products are not meeting consumer’s needs. Because
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that most students did not budget regularly and lacked personal finance knowledge; however‚ most students‚ who were finance- or economics-related majored‚ would make a budget. Furthermore‚ the results suggested that many students have experienced impulse buying and female students were more likely to overspend their budgets. Moreover‚ it found that most students agreed that developing a routine to budget from childhood is better than learning through personal finance courses in higher education. It is
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Impulse Buying & Demographic Characteristics Abasyn Journal of Social Sciences. Vol.4 No.2 FACTORS AFFECTING EMPLOYEES RETENTION: EVIDENCE FROM LITERATURE Muhammad Irshad 1 Fahad Afridi2 Abstract The article describes the relationship between human resource practices and employees retention in a given organization. The research reviews relevant literature to identify elements of HR practices that influence employee retention. Over the past decade‚ the way in which people are managed and developed
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Case 5-2 Colombo Soft-serve Frozen Yogurt 1) Colombo Yogurt Company faces competition in two different channels‚ namely the independent yogurt shops and impulse shops that sell other products besides yogurt. During the early 90s‚ Colombo’s competitive environment consists mainly of franchise operations like TCBY and Freshens. The size of these franchise companies that account for most of the independent yogurt stores pose a serious competition to Colombo and by the early 90s‚ the yogurt stores
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