CASE STUDY Lululemon Athletica‚ Inc. Analyzed by: A. Executive Summary: Lululemon Athletica Inc‚ styled as lululemon athletica‚ is a self-described yoga-inspired athletic apparel company‚ which produces a clothing line and runs international clothing stores from its company base in Vancouver‚ British Columbia‚ Canada. The company was founded by Chip Wilson‚ a yoga enthusiast‚ in 1998. The company began as a store selling Yoga fabrics and a studio of practicing
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Confirming Pages CASE 6 lululemon athletica‚ Inc. Arthur A. Thompson The University of Alabama I n early 2012‚ investor interest in lululemon athletica— a designer and retailer of high-end‚ yoga-inspired athletic apparel under the lululemon athletica and ivivva athletica brand names—was surging. Over the past 30 months‚ growing numbers of female shoppers were patronizing the company’s stores to pay premium prices for lululemon-branded items that offered performance‚ fit‚ and comfort and were
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Introduction The company which our focus centers on is the prestigious Lululemon. What started out as an underground yoga and design studio blossomed today into a $225 million-dollar company that offers premium athletic clothing at high-end prices. It all started one day when the company founder‚ Chip Wilson‚ decided to try something new – yoga‚ a physical activity that emerged in 1997 which appealed to the independent woman. Wilson was a fanatic in every type of board; he took joy in surfing‚
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Introduction: A Mission Statement defines the company’s business‚ its objectives and its approach to reach those objectives. A Vision Statement describes the desired future position of the company. Elements of Mission and Vision Statements are often combined to provide a statement of the company’s purposes‚ goals and values. Typically‚ senior managers will write the company’s overall Mission and Vision Statements. Other managers at different levels may write statements for their particular divisions
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The distinctive‚ individualized tails on BA’s aircraft British Airways announced its new corporate identity on June 10. CAP Online looks at the new ID created by Newell and Sorrell‚ and at the new corporate mission to be the undisputed leader in world travel for the next millennium Info to go BRITISH AIRWAYS has a summary of the new artwork on the tails‚ which can be found at their site. OUR articles on British branding can be found at this link or from the CAP contents page.
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Introduction 2 Target Market 2-3 Positioning 3-5 Pricing Strategy 5-6 Distribution Strategy 6-7 Product Strategy 7-8 Branding Strategy 8 Advertising and Promotion Strategy 9 Conclusion 10 Appendices 11 Introduction The Lululemon marketing plan for 2010 includes recommendations and goals for the Lululemon brand‚ as well as goals for the newly proposed male brand Outer Muscle. Main objectives include:
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Lululemon Athletica Case Study I. Executive Summary Statement of problem and recommend action Lululemon is a rapidly growing company with a different niche for its products. Its philosophy as well as their business model has allowed them to increase revenue over the past years. The dilemma they faced is how to continue expanding without losing their special niche‚ grassroots and a nontraditional feel of the brand that sets them apart from their competitors. In order to do so‚ it has been
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Mission/Vision Statement: Kmart’s mission is to earn consumer loyalty by providing quality merchandise at affordable prices while maintaining superior customer service. Situation Analysis: In recent years‚ Kmart has established itself as the third leading discount retailer in the United States‚ following behind Wal-Mart and Target. Kmart’s low prices and array of product have appealed mainly to low-middle class families. Kmart has fallen from the glory days when it was the leading and only discount
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rollercoaster ride. Previously‚ Lululemon had been enjoying stellar stock performance‚ reaching $60 a share after an IPO price of $25 in July. Next day‚ the stock closed at $41.50(Robert Cordero 2009). While the stock is being fluctuating‚ the new retail store in Tokyo‚ Japan has been a failure because ignorance of the culture difference. Strategy Applied Another smaller element of strategy in regards to the focus of the company on growth is the fact that they did not follow the change of social
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Vision‚ Mission and Philosophy Statement Daniel I. Roberts‚ Jr. ECE 312 Professor Cassandra Murphy March 12‚ 2012 Having a Vision‚ Mission‚ and Philosophy base is necessary for an early childhood program. Every teacher must have a source in which he or she can rely on as a way of maintaining order‚ structure‚ and interests in a classroom filled with young‚ eager students who are motivated to learn. Having such a base can instill wisdom in not only the children‚ but the teacher
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