BUSINESS MANAGEMENT A.D.B.A Examination CONSUMER BEHAVIOUR Total Marks: 100 Section A – (5 x 15 = 75 marks) Answer any FIVE of the following 1. What is consumer Behavior? Explain briefly the various factors influencing consumer behavior taking example of any consumer durable of your choice? 2. Distinguish between Market Segmentation and Product Differentiation? Describe the bases
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into buying their products by making the advertisement appealing to the consumer. By relating alluring experiences that in most cases have nothing to do with the product at all. It is a psychological strategy that advertisers use to make the consumer believe that by buying the product they will be superior or they will get some kind of satisfaction out of it. Researchers have found a way to discover codes hidden in advertisements that make the unconscious mind want to buy the product. Advertisers relate
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What is the world turning into? Bullying. A person who hurts‚ intimidates‚ physically assaults towards another person to have power over someone and feel better. Bullying is becoming an increasing problem in society. Bullying happens everywhere but has a big impact in schools. 2.7 million kids report being bullied at school annually and on the opposite end of the seesaw‚ 2.1 million kids have been identified as bullies.(Skolnik) Many students are afraid to go to school because they’re being bullied
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The romantic period in American history came around during the early 1800’s. It was an artistic and literary movement that started in Europe and eventually spread to America. Romanticism was used in many songs‚ art‚ poems‚ and stories during this time. It included a lot of emotion and colors used to describe and create stories. There were many stories and poems created during this period and some of the stories are still read today. The authors during this time period used more emotion rather than
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Right to Equal Pay – Does the Equal Pay Act Work in a Women’s Favor?” Keisha L Boyd Total Compensation HRA-360-DL01_2011SP2 April 24‚ 2011 “A Women’s Right to Equal Pay – Does the Equal Pay Act Work in a Women’s Favor?” The issue of women and pay has stroke many controversies since time immemorial. Between the years 1950 and 1960‚ statistics show that men were getting between a percentage on 50 and 60 dollars more than the women were. It is also evident that most employers would prefer men than
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A1 Segmentation of the Cadbury’s World target market is based not only on age‚ but also on social‚ economic‚ demographic and psychological factors. Using data from the Target Market Profile Sheet and looking at the lifestage segmentation it can be concluded that Full Nesters are more likely to visit Cadbury World because of children’s attractions. Also‚ the consumers’ activities‚ interests and opinions are a very important factor in defining this venue’s target market. On studying the Profile Sheet
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One of the reason’s America was able to prosper was because technology played a vital part in bringing the economic and culture prosperity that America experienced in the 1920’s. New advancements‚ new inventions and the discoveries improved American lives in numerous ways. The combination of an increase in American recreation and the invention of the automobile helped in bringing success to the movie industry. Early movie attendance was low due to the distribution of theaters. As soon as
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What does it mean to be an American? By: Savannah Shiveley For centuries of years the United States has been attracting immigrants from a variety of different countries‚ races‚ and religions to come live in a land full of freedom and opportunity. These people were looking for more than just rights and privileges. Their real desire was to become something that depicts pride and honor‚ an American. Being an American means much more than living in the United States. Along with the name come a number
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THE CONSUMERS’ WILLINGNESS TO PAY MORE FOR GREEN PRODUCTS” I.INTRODUCTION 1.1. Research Background Nowadays‚ people have become more aware of their environment. They try to slow down the process of global warming in many different ways. One of the efforts to slow down the process of global warming is that now people try to create‚ produce‚ and market the environmental-friendly products or‚ also known as‚ green products. People who pay attention to green products are called green consumers. According
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HRMT 407 Pay for Performance Positive or Pitfall? Andrew Ray In an ever changing economy where competition to perform at the highest levels is required for individuals and companies to succeed‚ how are companies to ensure that they hire‚ promote‚ as well as retain the highest quality employees? One method of enticing employees to perform at the highest levels is the theory of Pay for Production. The basic concept is to offer employees the ability to increase their salary by meeting and or exceeding
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