Consumer buying behaviour report Micromax mobile phones By Mansi Choksey Roll no. 19 PGDM Marketing Product chosen: Micromax Mobile phones Issue to be addressed: How to increase Market share: Background on the company: Micromax Mobile needs no introduction today. Just two years back people were not aware of the brand at all but today it’s India’s third largest mobile selling company by volume after Nokia and Samsung (IDC Report).Brand’s success can be attributed to it’s ability to
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PRICE DETERMINATION IN A COMPETITIVE MARKET METHOD AND PROBLEM A CASE STUDY OF CONSOLIDATED BREWERIES PLC BY OTTAH SAMUEL O. MATRIC NO: 201042000097 DEPARTMENT OF BUSINESS ADMINISTRATION AND MANAGEMENT. OGUN STATE INSTITUTE OF TECHNOLOGY IGBESA‚ OGUN STATE IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF NATIONAL DIPLOMA IN BUSINESS ADMINISTRATION AND MANAGEMENT CERTIFICATION This is to certify that this research work was carried out by OTTAH SAMUEL O. with matric number 2010042000097
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The preferred strategy to increase sales of a repertoire brand is to seek new customers in order to gain a larger market share. First and foremost‚ many marketers considered brand loyalty as the central theme in formulating marketing strategy for the various market types. Organizations with larger base of loyal customers ’ have been associated with greater profitability and higher rates of return of investment (Buzzell et al. 1975‚ p. 98). The measurement of brand loyalty varies in different
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Fin 3320 Practice Questions1 – Total Course 1. Your wealthy uncle has set up a special account that will give you $500‚000 on your 35th birthday. Assuming you are age 21 (thus 14 years from receiving this)‚ what is the present value of this gift if the appropriate discount rate is 8.0%? (Ch5) a. $170‚231 b. $282‚449 c. $442‚619 d. $191‚206 e. $734‚664 2. You need $10‚900 for the down payment on a new car. You presently have $5‚000 in savings for which you expect to earn 6% (annual rate‚ compounded
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Qi Mu English 112 Oct 23‚ 2012 Violent Video Games Increase Aggression Since the advent of Violent Video Games (VVGs)‚ they have become more and more popular. Now‚ VVGs enjoy unprecedented popularity. According to a 2008 Pew Research Center report‚ 95% of children play video games‚ and among them‚ more than half play VVGs (Violent Video Games) (“Violent Video Games and Young People”). A question may be raised: Does VVGs harm people? Many say they don’t. Perhaps they didn’t know many researches
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The increase in British supremacy in the Americas was the greatest impact of the French and Indian War because the it led to conflict with Indians and colonists. The British gained power by gaining territory. The impact of the war was tragic on the Indians and it became impossible for the Indians to preserve their autonomy by playing the empires against each other (Anderson 78). The French no longer controlled the land west of the Appalachians and the shift in power caused the Indians to revolt
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How Retailers Can Increase In-Store Sales Youngstown State University MGT 6930 September 10‚ 2014 Is there anyone out there who actually enjoys waiting in checkout lines at the store? Retailers across the nation are always searching for ways to become better and faster than their competitors. The main reason people tend to steer towards online shopping is because it is more convenient for them. Likewise‚ the main reason people continue to go to brick and mortar stores is to have the item they
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Data Redundancy to increase Customer Satisfaction Lakeshia Hampton Course Proposal Managerial Applications of Information Technology MIS535 Devry University‚ Keller Graduate School of Management November 9‚ 2014 Proposal Topic This proposal reviews how Comcast Technical repair Dept. can reduce data redundancy in the customer care department and increase communication between different departments to help assist customers local as well as out of market. Additionally‚ the research paper will
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analyze the factors that will lead to an increase in aggregate demand in an economy‚ and discuss whether this increase is more likely to have an impact on inflation or unemployment in that economy. [12] Aggregate demand is the total spending on an economy’s goods and services at different price levels in a given time period. It consists of 4 components which are consumption‚ investment‚ government spending and net exports. When curve for aggregate demand shifts to the right‚ it is an economic expansion
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Agricultural Prices The recent announcement of Mad Cow disease ignited fears about the safety of U.S. beef‚ largely because the disease is not well understood. The fatal disease known as mad cow (bovine spongiform encephalopathy or BSE) has been found in a country’s cattle affect both supply and demand curves. Research indicates that the impact on domestic demand could be small because consumers respond differently to food safety concerns than to long-run health concerns. Research has shown that
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