Veronica Germanovich Chapter 2 case MISC 311-40 04/14/2014 Case Study: Your Next Car on a Tablet 1. Edmunds developed the Inside Line iPhone app because we are in a huge technological era. Edmunds needed to find a way to get the most customers possible because he is in a competitive market. A lot of people use tablets or smartphones now‚ by developing a mobile app it increases the chance that more people will take the time to go look at Edmunds app. Companies that provide free services‚ such as
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Two years after Walt Disney Co. opened its new part in France‚ Euro Disney was losing $1 million per day‚ despite over a million visitors per month. What had gone wrong? Disney was overly ambitious‚ and had made serious strategic and financial miscalculations. It relied too heavily on debt‚ just as interest rates started to rise. It assumed a real estate boom would continue‚ allowing it to see some properties to pay off its debts. It made mistakes in the park itself‚ including cost overruns
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The Fashion Cannel 1. What are the pros and cons of the three segmentation scenarios? Read carefully the case and make a list of the pros and cons of each segmentation scenario. Use the following table to summarize your findings. Scenario 1: Broad-based Segmentation Targeting Scenario 2: Fashionista focus Scenario 3: Fashionistas + Planners/Shoppers Pros Already have male audience interest‚ 55% male Segment is strong with 18-34 year old females Smaller
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Prestige in Depth by: Midn. Chang L.J Memoirs of Titanic At the time of her construction‚ R.M.S Titanic was the largest ship ever built. Gigantically weighing 46‚000 tons‚ 900 feet long and stood 25 stories high‚ it had surely gave justice to its name. Captain Edward Smith Maneuvered the Ship. It was bound for New York‚ leaving the port of England on April 10‚ 1912. Heaving with glitz and glamour‚ the Titanic illuminated beauty from the darkest of the night. Banquet was seized almost everywhere
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a United States firm‚ has been in acquisition talks with two different European firms. JEL Industries is headquartered in a country that is part of the European Union (EU)‚ and uses the Euro‚ while DBC Industries is headquartered in a European country that does not belong to the Union and does not use the Euro as their primary currency. Based only on the knowledge of whether or not the firm is located in a country within or outside of the European Union‚ recommend one of the organizations and
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countries (such as Greece) that were not members of the gold standard. Under the gold standard‚ European peripheral countries ran current account deficits‚ but the size of those deficits was small relative to those experienced by Greece under the euro. They were small because fiscal shocks were smaller and‚ more importantly‚ because the adjustment mechanism while imperfect‚ worked to mitigate the buildup of external imbalances. Second‚ adherence to a hard peg is no panacea and cannot be sustained
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Case Study: Chase’s Strategy for Syndicating the Hong Kong Disneyland Loan (A) Q1. How should Chase have bid in the first round competition to lead the HK$3.3 billion Disneyland financing? 1.Three ways to approach this deal 1) bid to win‚ 2) bid to lose and3) no bid. Chase chose to bid to lose on the first round‚ but just enough to make it to the short list. Also‚ since Chase is one of Disney’s relationship banks‚ Chase would not want to ruin this relationship by not bidding
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Case 2 Specific Assignment Details For the store manager group‚ you will analyze the information and prepare a report showing the results of the Markov analysis and the EEO investigation. The Director asked you to address these questions in your written report: 1. Currently the organization expects that their forecast for labor requirements is essentially constant from the previous year. Based on this assumption complete the five stages of the planning process: a. Currently the
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How is strategic management illustrated by this case story? According to the case study Zara have a plan that involves an obvious and concentrated understanding of fashion‚ technology‚ and producing clothes they also can change their line according to the needs of the market as quick as possible they also practice strategic management and some of its evident starting in: 1) assigning goals Amancio Ortega’s goals was to produce (fast fashion). 2) Strategy planning Get products to the market
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Case Study 2: Johnnie Walker 1. What would be the best way for competition to react to such an internationally successful advertising campaign? In reacting to the advertising campaign‚ the competition has a challenge due to the Johnnie Walker brand already being a well-known and famous brand. As the Johnnie Walker brand is already iconic‚ if a competitive brand were to try and challenge the ‘keep walking’ campaign their efforts may be lost due to overwhelming support of Johnnie Walker. Therefore
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