THE PROCESSES OF BUILDING BRAND EQUITY This paper combines the conceptual framework of customer-based brand equity (Keller‚ 1993) and six-stage model of brand evolution (Goodyear‚ 1996) to develop the processes of building brand equity. Focuses of brand equity building are suggested for each stage. Key words: brand equity‚ brand knowledge‚ brand evolution INTRODUCTION Successfully building‚ managing‚ and tracking the brand equity of brands are main goals of brand management. The brand strategies
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This article discussed how the news of something negative can cause financial clients to have to come to terms with a new normal. While most of the time this is due to death of a client‚ it can be because of any negative situation that could affect the individual. During this time‚ clients are dealing with grief. Clients will have to work towards a new normal‚ which may seem so far stretched from what they are experiencing now. This can be very difficult for clients to see‚ but with time the new
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One king‚ one faith was the model of western Europe where the religion of the ruler should also be the religion of the people under the ruler. In the case of the Holy Roman Empire‚ the religion “should” have been Catholic if following the one king‚ one faith model. The problem with the one king‚ one faith model was that the political leaders of the day were emphatic in expressing intolerance of the religious practices of others. A prime example is Charles V‚ the Holy Roman Emperor‚ who once referred
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Modeling the Spread of an Epidemic | By developing a computer model of the spread of an infectious disease‚ the student develops an understanding of the role of the infection rate and the removal rate on the spread of the disease. The Threshold Theorem of Epidemiology claims that the extent of spread of an epidemic can be predicted if three values are known: initial number of susceptible people (S(0))‚ the infection rate (K)‚ and the removal rate (by quarantine or cure) (Q). The extent of the
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Currently‚ I am a corporate continuous improvement manager in the auto industry. Porters five force model is utilized in the auto industry to evaluate how the competitive forces are affecting the current market place. Michael Porter‚ a respected figure relating to industry analysis‚ created a way to analyze and estimate the profitability of organizations within an industry (Parnell‚ 2014). The analysis includes five principles which are classified as competitive forces. Existing rivalry‚ barriers to
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A model is a simplified representation of some aspect of the world. In what ways may models help or hinder the research for knowledge? A model by definition is “a schematic description of a system‚ theory‚ or phenomenon that accounts for its known or inferred properties and may be used for further study of its characteristics”(source) that implies that a model is supposed to be a helping hand while searching for knowledge in any subject. Sometimes however models can appear to be quite confusing
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Models of Abuse This essay will describe the models of abuse and compare them; there has been some controversy over these and this will be lightly discussed. Psychological Model of Abuse - Also known as emotional or mental abuse Emotional abuse can be described as constantly mistreating a child and therefore affecting their emotional state and development. Emotional abuse can be inflicted upon a child in many different ways; these can include telling a child that they are “worthless
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The Minsky Model of a General Financial Crisis A Synopsis of ‘Chapter 2 -- The Anatomy of a Typical Crisis’ in Manias‚ Panics and Crashes - A History of Financial Crises by Charles P. Kindleberger and Robert Z. Aliber‚ Sixth Edition‚ Palgrave Macmillan‚ Copyright 2011 Since the end of the Great Depression “…financial failure has been more extensive and pervasive” in the 30-year period 1980 to 2010 than at any other time leading up to the present day (p. 7). Four financial crises occurred
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Outline and Evaluate Models of Memory. (12 Marks) There are roughly four models of memory in total‚ but two stand out and are used in this particular specification. Atkinson and Schifrin’s (1968) “Multi-Store Model” is one of them. Their model suggests that the memory consists of three stores‚ a sensory store‚ a short-term store and a long-term store; all three have a specific and relatively inflexible function. It stressed that information for our environment such as the visual or auditory
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European Journal of Operational Research 154 (2004) 345–362 www.elsevier.com/locate/dsw Returns to scale in different DEA models Rajiv D. Banker a‚ William W. Cooper b‚ Lawrence M. Seiford c‚ Robert M. Thrall d‚ Joe Zhu e‚* c School of Management‚ The University of Texas at Dallas‚ Richardson‚ TX 75083-0658‚ USA Graduate School of Business‚ The University of Texas at Austin‚ Austin‚ TX 78712-1174‚ USA Department of Industrial and Operations Engineering‚ University of Michigan‚ Ann Arbor‚ MI
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