Marketing Mix Used by Big Bazaar 1.) Pricing: - The pricing objective is to gain the “Maximum Market Share”. Pricing at Big Bazaar is based on the following techniques: a.) Value Pricing (EDLP- Every Day Low Pricing): - Big Bazaar promises consumers the lowest available price without coupon clipping‚ waiting for promotions‚ or comparison shopping. b.) Promotional Pricing: - Big Bazaar offers financing at low interest rate. The concept of psychological discounting (Rs.49‚ Rs.99‚ Rs.199
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ASSINGEMENT On Customer relationship management (bigbazaar) (Sub:CRM) Submitted by SHIKHA GANGWAR Under the Guidance of Mr. Satya S. Banerjee (Asst. Prof. FMS) Submitted to National Institute of Fashion Technology‚ Department of Fashion Management Studies‚ Ministry of Textiles‚ Government of India Plot no. 24‚ Chandaka Industrial Estate‚ Opp. KIIT School of Management‚ Bhubaneswar‚ Odisha. 2012-2014 What is CRM (customer relationship management)? CRM (customer relationship
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Assessment Item 2: Semiotic Analysis of DKNY‚ Harper’s Bazaar‚ Jan/Feb‚ 2012‚ p. 35. Signs and Sign Systems The DKNY advertisement (DKNY‚ 2012‚ p. 35. ) is comprised of a woman holding a green apple with a bite taken out of it. She stands in the background of a bottle of DKNY perfume. Atop the apple is the products name ‘golden delicious’. Beneath this is the phrase ‘the new fragrance for women’. The bottom of the page shows several green apples and among them a perfume bottle. If a text is a combination
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Big Bazaar (Kacheguda) Submitted in partial fulfillment of the requirements of the M.B.A Degree Summer Training By P.DEEKSHITH Registration NO – 11010274 Declaration I hereby declare that this research report entitled “Customer perception towards Big Bazaar‚ (Kacheguda)” is a record of independent work carried out by me towards partial fulfillment of the requirements of the MBA degree Course‚ Lovely Professional University at Punjab. Place : Hyderabad
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1) Introduction to Inventory control 2) Inventory investment control 3) Inventory replenishment 4) How to Achieve Inventory Control? 5) Inventory costs 6) Introduction to Big Bazaar 7) Types of inventories maintained at Big Bazaar 8) Decision of how inventories are maintained 9) Software used for inventory control in Big Bazaar 10) Reorder points of inventories 11) Supply chain of perishable and imperishable goods 12) Conclusion 13) Reference INTRODUCTION: You are in trouble
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WHY DO WOMEN ENTREPRENEURS IN HYDERABAD PREFER TO START BOUTIQUES? Hyderabad probably has the maximum number of boutiques owned by women as compared to the other metropolitan cities. Almost every area in the city has a few boutiques which sell clothes‚ jewellery‚ linens‚ artifacts‚ etc. There are various reasons why women prefer this business over others‚ and why it is particularly famous in this city. Women possess high knowledge in the field of fashion‚ be it clothes or interiors. They
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A STUDY ON THE EFFECT OF PRICE VARIATION ON SALES VOLUME IN FOOD BAZAAR Submitted in Partial Fulfillment of the Requirements of All India Management Association for the Award of the Degree of POST GRADUATE DIPLOMA IN MANAGEMENT By LAKSHMISIDDHARTHA GORREPATI REG NO: 420920713 (Under the Guidance of Dr. Brahm Sharma) Acharya Institute of Management & Sciences 1st Cross‚ 1st Stage‚ Peenya Industrial Area Bangalore – 560058 DECLARATION
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STUDY ON “A STUDY ON THE CONSUMER PERCEPTION REGARDING THE SUCCESS OF BIG BAZAAR” [pic] ACKNOWLEDGEMENT One of the most pleasant parts of preparing the project is the opportunity to thank those who have contributed to its preparation. The list of expression of thanks – no matter how extensive is always incomplete and inadequate. These acknowledgements are no exception. First of all we would like to thank our mentor Miss Deepti For her unflagging patience‚ and knowledge which has proved
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4.1 Statement of problem The study was conducted to identify the customer perception about the private label brands at the Big bazaar. The study was limited to the private label brands in the food‚ apparels and the electronics section. The research was mainly conducted to identify various factors which influenced the buying behaviour of the private label brands. The study also intended to identify the demand for certain products which the customers would prefer to buy if included in the private
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A STUDY ON MARKET POTENTIAL AND BUSINESS SUSTAINABILITY OF HYDERABAD BEATS IN MEDIA INDUSTRY INTRODUCTION The present study covers Hyderabad Beats; an upcoming community newspaper of Hyderabad is in its maiden stages of progression into the world of Media and Advertising. It is a concept born out of novel ideas from a group of enthusiasts. The basic premise of Hyderabad Beats” lies in the belief that “today’s cities have grown into very vast areas‚ where in each and every place has too many opportunities
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