Individual Assignment : Case Study of Walmart Table of Content TOC \o "1-3" \h \z \u 1.Short Description of Walmart PAGEREF _Toc401085123 \h 32.The role of marketing in Walmart PAGEREF _Toc401085124 \h 33.The Segmentation and the target groups of Walmart PAGEREF _Toc401085125 \h 44.The use of marketing instrument in the company PAGEREF _Toc401085126 \h 55.SWOP analysis for Walmart PAGEREF _Toc401085127 \h 7 Executive Summary In this report‚ I would like to show the result of case study about marketing
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extent is Wal-Mart’s performance attributable to industry attractiveness and to what extent to competitive advantage? Wal-Mart is a company which operates in the service sector‚ more specifically in the “Discount‚ Variety Stores/Retail” industry. The company’s superior performance is demonstrated through the fact that it was America’s largest company (in terms of revenue) in 2002‚ and the reputation of the company is reflected in the opinion of “Fortune” who have identified Wal-Mart as one of the
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environmental analyses (using SWOT analysis)‚ outline the primary factors impacting Wal-Mart’s strategy. Organize these factors by Stakeholder Group to prioritize expectations and identify conflicting pressures on the organization. INTERNAL ENVIRONMENTAL ANALYSIS STRENGTHS Capital Market Stakeholders: ▪ Has grown substantially over recent years and has experienced global expansion. According to exhibit 3 in the case‚ Wal-Mart’s revenue has consistently increased. In 1997‚ they had revenues of $99‚627
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Wal-Mart – Case Analysis Situational Analysis Wal-Mart is an American publicly incorporated large retail company founded by Sam Walton in 1962. The secret of Wal-Mart’s tremendous success is its ability to provide an immense number of merchandise from electronics to pharmaceutical goods at a discounted price all in one store. As the largest employer in the world‚ Wal-Mart enjoys an estimated 20% of the retail grocery business. Recently‚ after years of disappointing investors‚ shares
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Steven Kruid 005311499 Wal-Mart Case Assignment What impresses you about the company? What accounts for Wal-Mart’s success over the past 25+ years? Is it a great strategy‚ superb strategy implementation and execution‚ or great leadership? What aspects of Wal-Mart do you find unimpressive? Which of the five generic strategies is Wal-Mart employing? What are the chief elements of its strategy? The generic strategy that Wal-Mart employs is mainly a low-cost leader. This is evident by the
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Problem statements A Wal-Mart photo lab associate‚ Claude is facing a difficulty concerning attending his father’s major birthday dinner.( Brotheridge‚ C. 2005) Claude comes from a tight family‚ and he didn’t want to miss the celebration. However‚ there is a conflict between his working schedule and the dinner plan. Owing to the inflexibility of the auto scheduler program and his manager’s non-negotiable management style‚ he was sure that his manager wouldn’t give him the time off. Additionally
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1. Wal-Mart’s strategy was to buy low‚ stack high‚ and sell cheap. This strategy allowed them to focus on minimizing costs and generating revenue by selling discounted items. This allowed Wal-Mart to become a leader in discounted retail generating nearly 200 billion in sales from 1988-2000. 2. His strategy of keeping costs low influenced various sectors within the company. Early on‚ Walton was extremely frugal and would do anything he can to save money. This often meant sharing hotels or walking
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III. External Environment: Opportunities and Threats A. Societal Environment 1. Wal-Mart’s general environmental forces‚ which greatly impact the task environment‚ include technological‚ socio-cultural‚ economic‚ political‚ and legal forces. These forces tend to be challenging to identify and are affecting both the corporation and the industries in which it competes. Because they are indirect forces‚ which for the most part are out of management’s control‚ they may present threats and expose
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Wal-Mart and the United States and Global Economy Azusa Pacific University Table of Contents History of Sam Walton 3 Background of Wal-Mart 5 Management Philosophy 9 Use of Information Technology as a Competitive Weapon 10 Purchasing Power 12 Supply Chain and Inventory Management 14 Supply Chain and Distribution 14 Inventory Management 18 Expanded Operation in Groceries 21 Labor Unions and Wal-Mart 22 Role of the Largest
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Wal-Mart Stores‚ Inc. is currently entangled in a legal battle that will decide if the company has engaged willfully in gender-based discrimination. Underlying causes‚ organizational culture and ethical issues will be examined in determining how the largest private employer in the United States could have fallen prey to unfair labor practices. "In 1999‚ women constituted 72% of Wal-Mart’s hourly employees‚ but only 33% of its managerial employees" (Bhatnagar‚ 2004). This fact and many others
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