Marketing & Firm Performance” Leslie M. Fine‚ author of “The Bottom Line: Marketing & Firm Performance‚” analyzes how marketing relates to how well the firm does overall. A majority of the article is focused on how customer relations’ impact firm performance and can affect shareholder wealth. Firms improving customer equity and reducing the firm’s cash needs‚ will influence the net present value of the firm. Within recent years‚ there has been an increase in the awareness that firms should be able
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There is only one model for monopoly and one for perfect competition but in contrast to these oligopolies have several models to try to explain how they react‚ examples of these are the kinked demand curve‚ Bertrand and Cournot models. A non competitive oligopoly is ‘a market where a small number of firms act independently but are aware of each others actions’ (Oligopoly‚ Online). In perfect competition no single firm can affect price or quantity this is due to intense competition and the relative
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“Primark Fires child Worker Firms” UK clothing firm Primark has fired three Indian suppliers because they used child labour to finish goods. The suppliers sub-contracted smaller firms‚ which were using child labour to carry out embroidery and sequin work. The BBC’s Panorama programme‚ which carried out a six-month investigation‚ alerted Primark to the problems. Consumers are increasingly demanding that companies produce goods in an ethical manner‚ turning the spotlight on worker wages and
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The Theory of the Firm as Governance Structure: From Choice to Contract Oliver E. Williamson Oliver E. Williamson is Edgar F. Kaiser Professor of Business Administration‚ Professor of Economics‚ and Professor of Law at the University of California‚ Berkeley‚ California. His email address is . The helpful advice of Timothy Taylor and Michael Waldman for revising this manuscript is gratefully acknowledged. January 2002 2 The propositions that organization matters and is susceptible to
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4. Firm Strategy‚ Structure and Rivalry Closing the circle of the factors that determine the existence of a competitive advantage‚ it is necessary to take into account the context in which firms are created‚ organized and managed and the nature of domestic competition. Goals‚ strategies‚ and ways of organizing companies in the industry are widely influenced by national conditions. Achieving national interest depends on the extent to which these options according to the source of competitive advantage
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with the analysis of the strategic initial situation of a company and the formulation‚ evaluation and selection of market-oriented strategies and therefore contributes to the goals of the company and its marketing objectives. The first problem the firm was encountering was the issue of competitor analysis. Under the marketing concept‚ companies gain competitive advantage by satisfying target consumer needs better than the competitors do. Thus‚ marketing strategies must consider not only the needs
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INFLUENCE OF CAPITAL GEARING ON FIRM VALUE EMPIRICAL EVIDENCE FROM INDIAN TRANSPORT & LOGISTICS SECTOR ABSTRACT The transport and logistics sector is an essential contributor for the development of a country. Since the new economic reforms initiated in 1991‚ the transportation infrastructure of India has witnessed a paradigm change. The need for transport & logistics services grew at an annual rate of 10%‚ in the last decade the demand in the transport and logistics sector grew along with
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productivity as it relates to making improvements in their firm. Proper use of productivity measures can give the manager an indication of how to improve productivity: either increase the numerator of the measure‚ decrease the denominator‚ or both. Managers are also concerned with how productivity measures relate to competitiveness. If two firms have the same level of output‚ but one requires less input this is due to a higher level of productivity‚ that firm will be able to charge a lower price and increase
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world tours in the pursuit of happiness and success. In the end‚ it’s not all about the long term goals but the steps to get me there. My long term goals are to travel‚ graduate with a master’s degree in Business‚ and make partner at a prestigious law firm. The ultimate long term goal is to travel to Paris and Antarctica. Paris has always been number one on my bucket list of things to do before I die. Visiting the Penguins in Antarctica is closely behind Paris though. My intermediate personal goal
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approaches on corporate value maximization: Shareholder Approach and Stakeholder Approach. So‚ firstly both approaches are defined briefly. Secondly‚ compare and contrast of shareholder and stakeholder approaches is made. Keywords: Purpose‚ Corporation‚ Value Maximization‚ Shareholder Approach‚ Stakeholder Approach. Shareholder Approach on Value Maximization: Shareholder approach on value maximization focuses the corporation’s purpose on maximizing the wealth of owners by maximizing
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