Barilla Spa (A) Case Questions 1. Diagnose the underlying causes of the difficulties that the JITD program was created to solve. What are the benefits and drawbacks of this program? 2. What conflicts or barriers internal to Barilla doe the JITD program create? What causes these conflicts? As Giorgio Maggiali‚ how would you deal with these? 3. Why are Barilla’s customers so resistant to the JITD idea? How might Maggiali be more successful in persuading customer to at least try
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Do you believe in ghosts? Ghosts‚ a hypothetical subject widely opened to the skepticism of us humans. In reference to Wikipedia‚ the definition of ghosts is “a ghost is the soul or spirit of a deceased person or animal that can appear‚ in visible form or other manifestation‚ to the living.” In my opinion‚ ghosts do exist. Of course they do. The existence of ghosts can be proved by unexplainable paranormal activities. Nevertheless‚ they have a strong connection with religions‚ explaining the
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Do You Believe in Magic? It was the night we had all waited for‚ the night that was to bring 15 years of a magical journey to an end. As my friends and I walked into the movie theater‚ we were immediately surrounded by people dressed as witches and wizards‚ snitches and half-giants. We continued to retrieve our tickets and walk toward our respective theater‚ passing movie posters declaring‚ “It all ends here”. For the generation that has grown up with Harry‚ Ron and Hermione‚ the premiere of
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file) What was the environment in which you were raised? Describe your family‚ home‚ neighborhood‚ or community‚ and explain how it has shaped you as a person. My family consists of me‚ my mother and father‚ and my three sisters‚ two older and one younger. Growing up‚ our house was always bustling with friends and family as me and my sisters attended private school and later public school. Constantly being surrounded by people and animals created a hectic lifestyle for my family and me which has encouraged
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Management Barilla SpA Case Discussion Questions 1-a The underlying causes of difficulty that the JITD program was created to solve were stock outs and high levels of inventory. These were both caused by demand uncertainty. There were several inefficiencies due to demand uncertainty; there were long lead times and it was costly for Barilla to try and quickly produce their products. They had poor forecasts due a poor flow of information which led to a bullwhip effect‚ which in turn led to
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MARKETING – II CASE ANALYSIS Barilla SpA (A) SUBMITTED BY: Section A Group 9 Shivani Jain Anuj Peepre C. Narayana Reddy Santosh Kumar Pushpendra Singh Ritesh Kumar Mohammed Shahbaaz Executive Summary: Barilla SpA‚ an Italian pasta manufacturer is experiencing problems in manufacturing and distribution systems caused by fluctuations in demand. To eliminate these difficulties‚ Giorgio Maggiali‚ the Chief
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Barilla Spa We need to regroup now and decide where to go with JITD. Is this type of program feasible in our environment? If so‚ what kind of customers should we target? And how do we convince them to sign up? Against Vitali’s proposal‚ “Just-in-Time Di stribution‚” met with significant resistance within Barilla. The sales and marketing organizations were particularly vocal in their opposition to the plan. A number of sales representatives felt that their responsibilities would be diminished if
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0019038430Barilla SpA Rohit Agarwal NUID : 001903843 Barilla SpA (A) Introduction: Barilla was founded in 1875 when Pietro Barilla opened a small shop in Parma‚ Italy on via Vittorio Emanuele. Adjoining the shop was the small “laboratory’ Pietro used to make the pasta and bread products he sold in his store. In 1990‚ Barilla was the largest pasta manufacturer in the world‚ making 35% of all pasta sold in Italy and 22% of all pasta sold in the Europe. Barilla was organized into seven divisions: three pasta
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"Do you believe in fate Neo‚" Morpheus asks. "No‚" Neo responds. "Why not?" "Because I don ’t like the idea that I ’m not in control of my life‚" Neo explains. In this scene (from the blockbuster smash hit The Matrix) a parallel can be drawn between Neo and Bigger Thomas (the protagonist in Richard Wright ’s novel Native Son) because Bigger shares Neo ’s feelings about fate. Bigger Thomas‚ a boy who has grown up with the chains of white society holding him back from opportunity‚ has only one solution
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Barilla SpA currently must decide the logistic planning of its future production and distribution systems. The company is suffering from issues dealing with fluctuating demand from distributors‚ and the lack of end user sales and demand information. Brando Vitali‚ the former director of logistics for Barilla‚ suggested the use of a Just-In-Time Distribution (JITD) system in order to fix these issues. After much resistance from distributors and Barilla employees itself‚ a decision as to whether
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