Selecting an Overall Positioning Strategy The full positioning of a brand is called the brand’s value proposition—the full mix of benefits on which a brand is differentiated and positioned. It is the answer to the customer’s question “Why should I buy your brand?” Volvo’s value proposition hinges on safety but also includes reliability‚ roominess‚ and styling‚ all for a price that is higher than average but seems fair for this mix of benefits. The figure shows possible value propositions on which
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musician was not an easy path for Akiyoshi. Seen as an accomplished jazz composer‚ starting with her Granz-recording‚ Toshiko began to realize that people saw her as an outsider to American jazz because she was both Japanese and a woman. These two categories were considered second class no matter what nationality or race. In 1959‚ after she left Berklee‚ she made her own way as a musician‚ composer‚ and arranger and thought that audiences were seeing her just like other musicians‚ no matter what her
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The American Revolution was an extremely important event in history; social‚ political and economic aspects all helped develop a very strong revolutionary spirit within the colonists of America. It helped enlightenment philosophers like John Locke or Benjamin Franklin to step up and lead the revolution politically with great success. All these aspects made the American Revolution the historical landmark that it is today; it symbolizes the way that Americans came together to become independent and
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The 1930s‚ a manic and mundane time‚ a time of retrogress and innovation. The fate of the american dream in peril. The 1930s started out disastrous. The stock market crashed in 1929‚ which led to a nationwide panic. This is more evident in the photos that have been taken during these times‚ the level of poverty and hunger were at an all time high. The invention of Hoovervilles created innovation in the form of retrogression because Hoovervilles were destitute‚ but they were a necessary adaptation
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Youmans conducts two experiments trying to prove his apotheosis that students aware of plagiarism-detection software will be less inclined to plagiarize compared to students unaware of the software. In his first study he chose to use nienty university students from California state university majoring in their junior year of psychology. Half of the students were warned that their papers would be checked by plagiarism-detection software and the other half was not made aware that it was going to be used
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He was so good he almost seemed too good. Even the king admired Macbeth‚ saying‚ “O valiant cousin! Worthy gentleman!” (I ii 24) and “My worthy Cawdor!‚“ (I iv 48) agreeing with how amazing Macbeth is. Many believed there was a lot more that Macbeth could have achieved‚ had he not fallen from grace. Macbeth was a great person‚ and the person he later became was not the same wholesome character. Macbeth was once a great person and this made the story of
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audience and a purpose-the gospel of Luke is no exception. The gospel of Luke was written in. 80-85 A.D to Jews and gentiles. Its overall purpose‚ as we discussed in class is “following Jesus‚ the savior of the world”. Though the gospel was written to both Jews and gentiles‚ it was specifically geared toward gentiles and the marginalized (1:1-4). The fact that the contents and the stories in Luke‚ in addition to the overall purpose of his gospel‚ is specifically geared toward the gentiles makes sense
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What was Rudyard Kipling’s attitude toward the British Empire‚ and how did he convey his message in his novella‚ The Man Who Would Be King? Kipling was a loyal imperialist. The India he portrayed was British India. Oppressed India subject to Britain’s colonial domination. He always thought that the British Empire had a right and responsibility to maintain India’s government. His attitude towards India was either condescending or oppressive. He also believed in “Noblesse Oblige‚” a French expression
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The "Iron Curtain" was a metaphor that Winston Churchill used to describe the dark times that had fallen on Europe. Much of Eastern Europe had fallen to Soviet Control‚ from East Germany and Poland to Russia. This had to do with the Cold War because the cold war was a rivalry between the USSR and the USA‚ which resulted in Western Europe being a part of NATO (US Allies) and Eastern Europe was part of the Warsaw pact (USSR). The iron curtain severed the ideologies of Communism and Democracy. Because
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4. WHAT ARE THE EFFECTS OF EDUCATION ON HEALTH? – 171 4. What are the effects of education on health? By Leon Feinstein‚ Ricardo Sabates‚ Tashweka M. Anderson‚ Annik Sorhaindo and Cathie Hammond∗ ∗ Leon Feinstein‚ Ricardo Sabates‚ Tashweka Anderson‚ Annik Sorhaindo and Cathie Hammond‚ Institute of Education‚ University of London‚ 20 Bedford Way‚ London WC1H 0AL‚ United Kingdom. We would like to thank David Hay‚ Wim Groot‚ Henriette Massen van den Brink and Laura Salganik for the useful comments
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