Hinduja‚ our guide at Emergent Meditech (I) Pvt. Ltd. for his constant encouragement and continuous help in terms of suggestion‚ guidance and expertise during my summer internship. Also‚ I am thankful toMiss. Nisha ‚ Ms. Akansha and Mr. Arshad Marketing team at Emergent Meditech‚ for giving me the moral support and helping me to accomplish the training successfully. I sincerely express my thanks to my internal guide Dr.Suhas Tambe for his valuable guidance and timely suggestions. I am indebted
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Student ID # 1451565 BU320.2.1 Marketing Principles Assignment 05 Marketing Services 10/05/2012 The marketing of services differs from product marketing because of the four fundamental differences involved in services: Services are intangible‚ inseparable‚ variable‚ and perishable. Intangible which means they cannot be touched‚ tasted‚ or seen like a pure product can. Another difference is that services are produced and consumed at the same time; that is‚ service and consumption are inseparable
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Australasian Marketing Journal 18 (2010) 41–47 Contents lists available at ScienceDirect Australasian Marketing Journal journal homepage: www.elsevier.com/locate/amj How the local competition defeated a global brand: The case of Starbucks Paul G. Patterson *‚ Jane Scott‚ Mark D. Uncles School of Marketing‚ Australian School of Business‚ University of NSW‚ Sydney‚ NSW 2052‚ Australia a r t i c l e i n f o a b s t r a c t Americanised the coffee tradition. Keywords: Service brands
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OPERATIONS MANAGEMENT: - PLANT LAYOUT The assignment summarises what is a plant layout‚ main objectives for designing a good plant layout‚ the various types of plant layouts‚ advantages and disadvantages of the respective layouts‚ what are various techniques used to design a plant layout‚ and importance of layout in every sector of business‚ be it manufacturing or services. All this is well explained with live examples from various industries depicting the relevance of each layout. FORD’S PLANT There
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SERVICE MARKETING (PM601) MINI PROJECT (MENTON BANK) NO NAME MATRIK NO 1 Nurul Asyiqin Binti Mohamad Ruhmilin 07DPR11F2014 2 Eswi Binti Emasain 07DPR11F2012 3 Jannah Jailen 07DPR11F2039 Lecturer : Mdm Siti Hajar Khazali Mini Project (Menton Bank) 1. Identify the steps taken by Menton Bank to develop a stronger customer orientation in its retail branches? Steps taken by Menton Bank to develop a stronger customer orientation in its retail branches: i. The Board
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What is a Plant Layout? Definition of Plant Layout Plant Layout is the physical arrangement of equipment and facilities within a Plant. The Plant Layout can be indicated on a floor plan showing the distances between different features of the plant. Optimizing the Layout of a Plant can improve productivity‚ safety and quality of Products. Uneccessary efforts of materials handling can be avoided when the Plant Layout is optimized. This is valid for: - Distances Material has to move - Distances
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Consumer Decision Making: The Three-Stage Model of Service Consumption Pre-purchase Stage Service Encounter Stage Post- encounter Stage Customers seek solutions to aroused needs Evaluating a service may be difficult Decision to buy or use a service is triggered by need arousal. What promts us to purchase? Needs. Triggers of need: Unconscius minds Physical conditions External sources Need arousal leads to attempts to find a solution. Evoked set – a set of products and brands
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Creating delivery systems in place‚ cyberspace and time Learning Objectives- What are the options for delivering our service? * What physical and electronic channels can we use? * Should we offer customers a choice? * What physical evidence should our facilities present? * When and where should our service be available? * Is it feasible to shift from high-contact to low-contact delivery? * What options exist for using third-party intermediaries? Definitions * Cyberspace
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INTRODUCTION Facilities management is one of the fastest growing professions in the UK. Facilities managers are responsible for many of the buildings and services which support businesses and other types of organisation. FACILITATE MANAGEMENT. "A profession that encompasses multiple disciplines to ensure functionality of the built environment by integrating people‚ place‚ processes and technology." Another broader definition provided by IFMA
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Services marketing Sucessful e com website- Myntra.com ------------------------------------------------- About myntra: Myntra was established by Mukesh Bansal‚ Ashutosh Lawania‚ and Vineet Saxena in February 2007. All three are IIT alumni‚ and have worked for several start-ups. Myntra is headquartered in Bangalore and has been funded by Venture Capital funds like IndoUS‚ IDG & Accel Partners.[6] The company started off in the business of personalization of products‚ and soon expanded to
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