McDonalds worldwide in which more than 80% are operated as a franchise and less than 20% are owned by company. McDonald’s main selling products are hamburgers‚ cheeseburgers‚ double cheeseburgers‚ big Mac burgers‚ quarter pond burgers‚ tasty burgers and mc flurry’s Company profile McDonalds is the words largest fast food corporation‚ serving more than 57 million people in 119 countries daily with more than 31‚000 restaurants worldwide in which 6‚899 are owned by company and 20‚499 are operated as franchise
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confirmation‚ and read off the total. "That’ll be $5.72. Please drive around to the window." Oh yes‚ I’m supposed to pour drinks. I reach awkwardly for the drink cups‚ scoop up too much ice and have to dump the extra out‚ read each label on the drink machine until I see Coke‚ and press the button marked Large. The bell has already rung again. "Welcome to McDonald’s!" After an hour‚ I can reach for the right register key most of the time and know‚ for example‚ that root beer caps should be creased to differentiate
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CASE :1McDonald’s : SERVING FAST FOOD AROUND THE WORLD SOLUTIONS: 1. What opportunities and threats did McDonald’s face? How did it handle them? What alternatives could it have chosen? Opportunities and threats faced by McDonald’s: Opportunities: * Market expansion was good. * High quality menu was served for low price. * Chain expanded to every nation. * Acceleration of International Growth. Threats: * Small percentage of sales commanding large share of food market
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Pre-Feasibility Study FOOTWEAR RETAIL OUTLET (Ladies and Children) Small and Medium Enterprises Development Authority Government of Pakistan www.smeda.org.pk HEAD OFFICE 6th Floor LDA Plaza Egerton Road‚ Lahore Tel (042)111 111 456‚ Fax: (042) 36304926-7 helpdesk@smeda.org.pk REGIONAL OFFICE REGIONAL OFFICE REGIONAL OFFICE REGIONAL OFFICE PUNJAB SINDH KHYBER PAKTUNKHWA BALOCHISTAN 8th Floor LDA Plaza‚ Egerton Road‚ Lahore. Tel: (042) 111 111 456‚ Fax: (042) 36370474 helpdesk.punjab@smeda
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common sense‚ and instead use the scientific method to study work and determine the most efficient way to perform specific tasks. Rather than simply assign workers to just any job‚ match workers to their jobs based on capability and motivation‚ and train them to work at maximum efficiency. Monitor worker performance‚ and provide instructions and supervision to ensure that they’re using the most efficient ways of working. Allocate the work between managers and workers so that the managers spend their time
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Case II Marketing “McDonald’s: is China Lovin it” 1. What are the general environmental forces that could influence or have influenced McDonald’s development in China? a. Demographic Environment • There was massive urbanization in China‚ captured in graphic bellow: (Opportunities) [pic] • In China there was significant economic growth‚ which reflected from per capita annual income growth. (opportunities) [pic] • Affluence people in China was increasing (opportunities)
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McDonald Introduction of company The founder Ray Kroc in 1955‚ McDonald’s‚ since it acquired the sales company of the franchise of restaurants Dick McDonald brothers who operated in the "speedy system" from the United States San Bernardino‚ CA‚ and embarked on a joint operation began. In 2006 it became 51 years have established the first shop in the United States‚ Illinois‚ de plane‚ McDonald’s has been providing services to 50 million people every day in the store 119 countries around the
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Mc Donald’s Strategy Strategy is a plan of action that channels an organisations resources so that it can effectively differentiate itself from competitors and accomplish unique and viable goals. (cavusgil‚ knight‚‚ 2008) McDonald’s brand mission is to be customers’ favorite place and way to eat and drink. In order to achieve this‚ its global operations are aligned to work for a “Plan to Win” strategy which entails the 4 Ps – People‚ Products‚ Place‚ Price and Promotion. http://www.aboutmcdonalds
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Use a low cost product to attract consumers. Once the organization uses low cost products‚ and it has established a relationship with consumers‚ then the organization will sell additional higher-margin products and services that enhance the consumer ’s interaction with the low-cost product or service. 1.1 Development of marketing strategy(Executive summary) The techniques that can significantly improve the marketing management in the part of development the following methods are followed.
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McDonald’s Repositioning the Golden Arches 01/30/2013 5. “In the middle of difficulty lies opportunity” - Albert Einstein Mc Donald’s is Global-and in Your Hometown Leading global foodservice retailer More than 34‚000 restaurants with 1.4 million employees Serving nearly 69 million people in 119 countries 80% of restaurants are franchised (Business model) Strategic Direction: “Plan to Win” (execution of 5 P’s) and “System Partners” (Franchisees‚ global suppliers
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