097512 INTRODUCTION Marketing as defined by many marketers as they start out in the industry is “Putting the right product in the right place‚ at the right price‚ at the right time.” Therefore in simple terms you need to create a product that a particular group or groups of customers want‚ price it at a level which matches the value of the product as perceived by them‚ deliver it in a manner in which it reaches out to your customer and do all that at a time
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PRODUCT MIX A product mix is the set of all products and items that a particular seller offers for sale to buyers. Product mix has a certain width‚ length‚ depth‚ and consistency. Width: No. of different product lines e.g. P& G carries width of five lines- Detergents‚ Bath soaps‚ Toothpaste‚ Disposable Diapers‚ Paper Tissues. Length: Total no. of items in its product mix. Depth: No. of variants of each product in the line. Consistency: refers to how closely related the various product
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Topic: Recommending a Marketing Mix for a Product or Service Executive Summary This report mainly talked about a product-Pepsi. In this report‚ the purpose was compared and contrasted which 4Ps is better to the Pepsi and wanted more people to buy it. The thesis was compare and contrasts the Pepsi with the competitor - Coca Cola. So the report needed find some information and interview some people. The key finding was that SWOT and 4Ps is very important to the product. And the key conclusion and
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A company’s product line consists of a set of products that relates to one another; for example‚ a line of breakfast cereals. The product mix combines several product lines. A company may sell a line of breakfast cereals‚ a line of laundry detergents and a line of household cleaners. Building and managing a profitable product mix can give a company a large market share and create multiple income sources. Sponsored Link Show your ad here Rs.2000 credit and 30 day support Advertise Now!www.Google
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Life Stage Interviews and Report BSHS/342 November 15‚ 2012 Life Stage Interviews and Report Aging is a part of life and each passing day means that we are one day closer to death. Talking about dying is uncomfortable for many people and many will ignore the conversation if brought up with their family and friends. The thought of dying is a scary idea and many will wonder what is going to happen to their family after they leave this earth. Many of the issues that an older individual face
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Introduction: The BCG Matrix and the Product Life Cycle are two important tools that relate to different aspects of a product’s performance: • The BCG looks at market share and market growth and how they impact on cash usage and generation. • The PLC looks at sales/revenues over time and levels of profitability. Boston Consulting Group (BCG) Matrix Businesses must keep their product offerings relevant and profitable to stay in operation. The Boston Consulting Group developed a tool‚ called
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The marketing mix is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand’s offering‚ and is often synonymous with the four Ps: price‚ product‚ promotion‚ and place; in service marketing‚ however‚ the four Ps have been expanded to the seven Ps or eight Ps to address the different nature of services. In recent times‚ the concept of four Cs has been introduced as a more customer-driven replacement of four Ps.[1] And
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Fowler’s Stages of Faith. 1. Introduction:- When Fowler began writing in 1981‚ the concept of `faith development’ was a relatively new concept to the study of psychology of religion‚ but Fowler was able to draw on a rich tradition of Christian Judaic thought and psychological developmental theory . He thus builds on the Judeo-Christian tradition of faith development and the psychological and educational work of Piaget‚ (Cognitive Structural Development theory)‚ Erikson‚ (`Stages of Life theory’)
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Project report on product life cycle (PLC) ON FOSTER’S OF Under the guidance of: Prepared By: Mr. Shibashish Chakraborty Avisek Dey Faculty Guide- IBS Kolkata ACKNOWLEDGEMENT
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The Patterns of Life “When we are children we seldom think of the future. This innocence leaves us free to enjoy ourselves as few adults can. The day we fret about the future is the day we leave our childhood behind.” - Patrick Rothus. Life is full of twists and turns‚ highs and lows‚ hopes and dreams. The beginning of life starts in pure innocence‚ with every individual trying to figure out who can be trusted and how the world functions. Life concludes with memories of all one has experienced‚
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