Why do 4ps now being changed to 4cs? Marketing always was known with the Marketing mix or 4Ps which are: * Product - It includes your entire product or service related activities. Like product design‚ product development‚ variety‚ quality and branding etc. * Price - You have to set the price of the products for customers considering discounts and credit - debit policy. * Place - It includes activities related with the distribution of your product or services like your various distribution
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The marketing mix is a business tool used in marketing and by marketeers . The marketing mix is often crucial when determining a product or brand ’s offer‚ and is often associated with the four P ’s: price‚ product‚ promotion‚ and place.[1] In service marketing‚ however‚ the four Ps are expanded to the seven P ’s [2] or eight P ’s to address the different nature of services. In the 1990 ’s‚ the concept of four C ’s was introduced as a more customer-driven replacement of four P ’s.[3] There are two
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Seat No.: ________ Enrolment No.______________ GUJARAT TECHNOLOGICAL UNIVERSITY M.B.A -Ist SEMESTER–EXAMINATION –JUNE- 2012 Subject code: 810001 Subject Name: Accounting for Managers (AFM) Time: 02:30 pm – 05:30 pm Date: 07/06/2012 Total Marks: 70 Instructions: 1. Attempt all questions. 2. Make suitable assumptions wherever necessary. 3. Figures to the right indicate full marks. Q.1 (a) “Financial Statements are the most important part of financial reporting” 07 Discuss the above
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Relationship Stages I have several relationships‚ friendships and boyfriends‚ over the years that started off great and for some reason or another ended. I have a clear account that I can recall taking me through every stage of relationships‚ as discussed in Chapter Ten‚ from the Interpersonal Communication Book. I dealt with the dying of relations with the same methods suggested in the text‚ such as seeking support and avoiding negative patterns. I will discuss some of these stages and how they
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through Marketing INNOVATION AND MARKETING AT 3M: HOW DISCOVERING STUDENT STUDY HABITS LAUNCHED A NEW PRODUCT David Windorski‚ a 3M inventor‚ faced a curious challenge—understanding how college students study! Specifically‚ how do they read their textbooks‚ take class notes‚ and prepare for exams? After finding the answers‚ he needed to convert this knowledge into a product that actually helps students improve their studying. Finally‚ Windorski and 3M had to manufacture and market this product using
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Stage in the Hero’s Journey Film Component Ordinary World The hero’s normal world before the story begins Dre Parker (Jaden Smith) lived in Detroit for many years until his mom got a promotion in Beijing‚ China. So they go live in Beijing. Before they left‚ Dre marked on his door life timeline “Moved to China” for the last time. Call to Adventure The hero is presented with a problem‚ challenge or adventure to undertake Once they arrive at Beijing‚ Dre meets a friend
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key elements of the marketing mix adopted by Ben Sherman in the fashion industry. We can define a marketing mix as a mixture of several ideas and plans to promote a particular product or brand. The key elements are often called the four P’s of marketing‚ which are namely Product‚ Price‚ Place and Promotion. These elements should be combined meticulously so that the product reached the desired market segment. Mr. Sherman marketing mixture is very efficient
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Marketing Mix The marketing mix is primarily made up of four variables‚ and they are product‚ place‚ price‚ and promotion. The marketing mix is often described as a method used in developing a viable marketing strategy‚ with each ingredient being used different ways and at different times based on the product or service one is trying to market (QuickMBA‚ 2007). In order for a company to achieve its goals‚ the company must have a strategy that mixes the correct elements of marketing. The term Marketing
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eight stages in Psychosocial Development according to Erik Erikson. There is Infancy‚ Early childhood‚ Preschool‚ School Age‚ Adolescence‚ Young adulthood‚ Middle Adulthood‚ and Maturity. Infancy stage is the sense of trust and with lack of trust mistrust will occur. Early child childhood around the age of 2 to 3 the child will begin to become independent which will lead to the feeling of success‚ such as toileting. At the preschool age 3 to 5 the child will be beginning the exploring stage this will
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Stages of a tragedy Romeo and romantic love represented Introduction- Introduces characters and insight to their personalities. It sets the scene for the audience so they know how it’s set and also how this could lead to a characters downfall. Sometimes it sets the themes of the play as well. At the beginning of the play then Romeo is depressed about Rosaline because he believes he is in love with her and only wants to be with her. This shows that love can be misleading as a little later in the
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