Managing Strategy – Case 1 PESTEL ANALYSIS: Political Factors – In the recent years‚ governments are campaigning strongly against drunken driving which has affected the tendency for beer consumers to drink in restaurants and bars. It has shifted beer sales to off-trade (retail) which is dominated mainly by large supermarket chains like Tesco or Carrefour. Globally‚ the off-trade volume boomed from 63% in 2000 to 68% in 2008‚ which represented an 8% growth Economic - As part of the government
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situation your company are in and have prepared a recommendation for you based on the information of the market. There are three options in this situation. First of all‚ you keep distributing only beers brewed by Anheuser-Busch Inbev. Second‚ you transfer your core item from the A-B InBev beers to Un Amor tequila. Lastly‚ you distribute beers and tequila simultaneously. The first option is rather risky. As you see‚ the declining of the beer market is not only by the economic downturn‚ but also by
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area Anheuser-Busch InBev‚ the leading global brewer. Grupo Modelo has an annual installed capacity in Mexico 61.5 million hectoliters of beer. Currently has fourteen brands‚ among which Corona Extra‚ the number one Mexican beer sold in the world‚ Modelo Especial‚ Victoria‚ Pacifico and Negra Modelo. Exports seven brands and is present in over 180 countries. It is the importer in Mexico‚ including Budweiser‚ Bud Light brands and O ’Doul ’s nonalcoholic beer produced by Anheuser-Busch InBev. It also
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Bibliography: 2. Brito‚ C. (n.d.). Anheuser-Busch InBev. In A Brief History of Anheuser-Busch InBev. Retrieved September 16‚ 2011‚ from http://www.ab-inbev.com/pdf/companyprofile_070228.pdf. 3. Luqman‚ R. (July 5th‚ 2011). Statistics Canada. In Control and sale of alcoholic beverages. Retrieved September 16‚ 2011‚ from
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Major breweries such as BUD‚ InBev‚ SABMiller‚ and Molson Coors have largely grown through acquirement of these smaller equipment. Anheuser-Busch sells around 70% of its products to wholesalers‚ who then assign their products to the retailers. Farmers are increasingly allure to agriculture top such as grain and soybeans in lieu of of barley
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(next in line)- Kraft UP: Asia Pacific DOWN: Europe/US --------------------------------------------------------- Global beverages 1.75 trillion USD to 1.91 trillion USD by 2015 Non Alcoholic Leader - Coca Cola NIL- Pepsi Alcoholic Anheuser Busch UP: Asia Pacific DOWN: Europe --------------------------------------------------------- Global Tobacco 442 billion usd to 490 in 2014 Top: Cigarette Leader: Phillip Morris (17% market share) Market Segmentation EU--> Asia-->
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Government European are strongly against drunken driving. (-) P Economic crisis in Europe (-) Pub (retailer) are closing assively in Uk (and Europe) (-) Rate Beer consummation per capita decrease but varies widely between countries Development of BRIC and US market (+) E Economy Increasing awareness of the effect affect on health and fitness: “Binge drinking” (-) Wine is becoming popular in northern countries (-) The of trade is increased from 63 of volume
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REVIEW doi:10.1111/j.1360-0443.2008.02430.x The global alcohol industry: an overview David H. Jernigan Department of Health‚ Behavior and Society‚ Johns Hopkins Bloomberg School of Public Health‚ Baltimore‚ MD‚ USA ABSTRACT Aims To describe the globalized sector of the alcoholic beverage industry‚ including its size‚ principal actors and activities. Methods Market research firms and business journalism are the primary sources for information about the global alcohol industry‚ and are used
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Corporate Strategy – Text & Cases. 8th ed. Harlow: Pearson Education / Prentice Hall Financial Times‚ 2008. (1) http://www.thewatertreatmentplant.com/water-treatment-brewery-industry.html (2) http://record-eagle.com/business/x75056566/InBev-inherits-Anheuser-Busch-weaknesses (3) http://www.guardian.co.uk/business/2009/oct/13/heineken-newcastle-brown-ale-jobs (4) http://www.mohrenbrauerei.at/index.php?mid=5&smid=&ssmid=
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Heineken USA Marketing Audit Section 1. Marketing Environment Audit 1. Macro Environment A. Demographic In the United States‚ total beer consumption has dramatically fallen by 11% in some states since 2008. However‚ Americans are still some of the world’s biggest consumers of beer. Americans consumed 6.3 billion gallons of beer in 2011‚ which equals 29.3 gallons of beer a year per American of legal age. Consumption and demographic preferences
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