show the importance and the role of the indirect economic effects of tourism on growth and GDP‚ employment and foreign trade. Tourism’s role in the economy is often perceived as being limited to the hospitality industry (cafes‚ hotels and restaurants) and outbound and inbound travel agencies and carriers‚ which form the leading service sector in many countries. However‚ the economic impact of tourism is much greater‚ since many inputs are needed in order to produce tourism and leisure services‚
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STUDENT NAME: MARIANNA SOFIANIDOU STUDENT ID NUMBER COURSE: ADVANCED DIPLOMA OF MANAGMENT 201301004 UNIT OF COMPETENCY: WEEK 6 Assessment no:# 2 TITLE OF ASSESSMENT: BSBMGT616A Develop and implement strategic plans DATE DUE: 1/6/2015 DATE SUBMITTED:2/6/2015 Environmental analysis Submission details This assessment task must be submitted online by the due date specified by your Trainer/Assessor and Assessment Plan for this unit of competency. Any variations to this arrangement must be approved
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Loyalty Schemes Marketing Report By Sam Inkersell Table of Contents Introduction……………………………………………………………………………….……3 Fly Buys.……………………………………………………………………………………………4 Coffee Cards…………………………………………………………………………………….6 Return Reward Programme….……………………………………….…………………7 Conclusion……………………………………..………………………………………………..8 Reference List…………………………………….…………………………………………….8 Introduction The purpose of this report is to analyse three different loyalty programs in New Zealand and they benefits that they
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Panera Bread Company: 1. Open cafés in untapped markets‚ and focus on utilizing franchising to achieve the desired 1:160‚000 café: person ratio by 2010. We found that the restaurant industry life cycle is still in growth. This growth coupled with Panera‟s strong franchising capability offers a significant opportunity for Panera to pursue. To achieve this Panera must first use the current site selection and market analysis processes to chose ideal locations for new cafés in untapped markets. Panera
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Aim: Thorpe Park – “To become world leader in branded location based entertainer”- As Thorpe Park is a profit organisation their main goal is to make money for their owners and any shareholders that they have‚ they also try to increase market shares. Wardown Museum – “To provide high quality attractive cultural services which meet the diverse needs of local communities and visitors” – Being a non-profit organisation making money is not important which is why in their aim they only talk about provided
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INTRODUCTION 1. ECOMMERCE In the simple language ecommerce is the buying and selling of goods and services online. People use ecommerce to describe a purchase when the payment is been made online. A sale on internet is increasing now a day as the customer takes the advantage of low prices by the wholesaler retailing the product. E commerce also include the entire process of developing ‚ marketing‚ selling‚ delivering‚ servicing and paying for product and service. Modern Ecommerce typically
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Strategic Plan Part 2: SWOT Analysis The purpose of this synopsis is to analyze the forces and trends that Green Mountain Coffee Rosters faces relevant to its competitive position. The synopsis will explore external forces such as economic‚ social‚ legal and regulatory. The paper will also weigh internal forces such as resources‚ goals‚ and intellectual property‚ as it relates to Green Mountain Coffee Rosters. I will describe how the company adapts to changes; identify the major issues and opportunities
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domestic‚ outbound and inbound. Domestic tourism is when you travel within the country normally for a day trip; for example‚ someone traveling from London to Brighton for the day would be a domestic tourist. An outbound tourist is when someone travels outside the country. So someone travelling from the UK to France would be an outbound tourist to the UK. An Inbound tourist is when someone travels to another country; for example‚ someone travelling to Spain from France would be an inbound tourist to France
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Internal and External analysis of Starbuck Internal Analysis The internal analysis is used as a framework to help develop its overall corporate‚ marketing or product strategies and how the resources assist to survive in this competitive market. 1.Resources and Competencies (R&C) Threshold R&C Tangible – 19.767 stores in 62 countries with182‚000 employees ‚ Hi-tech coffee machines and equipment‚ $ 14.9bn net-revenue(Starbuck Annual Report-2013) Intangible – Techniques to brew coffee‚ Build
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figures for 2014–2018 It provides comprehensive analysis of travel and tourism demand factors‚ with values for both the 2009–2013 review period and the 2014–2018 forecast period The report provides a detailed analysis and forecast of domestic‚ inbound and outbound tourist flows in Brazil. It provides comprehensive analysis of the trends in the airline‚ hotel‚ car rental and travel intermediaries industries‚ with values for both the 2009–2013 review period and the 2014–2018 forecast period.
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