CASE PREPARATION : SINGAPORE AIRLINES 1. WHAT IS THE ‘SERVICE CONCEPT’ OF SINGAPORE AIRLINES?Singapore Airlines handles a strategy of Service Excellence which means they have to deliver an outstanding service to their customers all the time and on every aspect of the flying-experience. Furthermore they want to provide this high quality service in a safe‚ reliable and economical way‚ so this excellence also has to be cost-effective. Singapore Airlines understands that to give their customers the
Premium Singapore Airlines Customer service Management
Southwest Airlines? How does this differ from the business model used at many other airlines‚ such as United and American Airlines? The business model that Southwest airline uses can be characterize as "keep it simple" that are they don’t fly everywhere they employ a point to point route system‚ no seating class distinctions‚ no choices on type of aircraft and simplest pricing structure. Southwest Airlines flies point to point which a lot differ from other operators like American Airlines and United
Premium Southwest Airlines Airline Boeing 737
I. INTRODUCTION A. Introduction U.S. Flightways (USF) is a large-sized airline which is publicly traded and has 80.000 employees. It serves more than 50 countries and 250 destinations. Latest airline related measurements show that the Available Seat Mile for USF is 169.9 and the Revenue Passenger Mile is 138.4. The Passenger Load Factor shows 81.5 and The Cost per Available Seat Mile is 11.3 cents per mile‚ whereas the Revenue per Available Seat Mile shows 10.7 cents per mile. USF has a total
Premium Low-cost carrier Airline Southwest Airlines
Airline Services – Singapore Airlines Singapore Airlines (SIA) has a history of more than 60 years. It grew out of Malayan Airways which began operating scheduled flights between Singapore and Kuala Lumpur in an Airspeed Consul plane in 1st May 1947. 26 years later‚ Malayan Airways‚ which was renamed MSA in 1963‚ split into two: Malaysia Airlines and Singapore Airlines. It is from this moment on that Singapore Airlines commenced its independent operations. Beginning operation with 5 Boeing B707s
Premium Singapore Airlines
American Airlines Marketing cases AMERICAN AIRLINES 1. Issues 2. American Airlines’ objectives 3. The airline industry 4. Market 5. Consumer needs 6. Brand image 7. Distribution system 8. Pricing 9. Marketing related strategies 10. Assumptions and risks 1- Issues The main issue of this case is the lack of profits of the airline industry‚ an industry that should be more than profitable due to the large amount of customers‚ the necessity of using airlines’ services and the high prices charged by most
Premium Delta Air Lines Airline Pricing
ASTRO AIRLINES (case analysis) NAME : MUSTAFA KAYNAKCI DATE : 10.11.2011 Issue in the case The main issue in the case is all about failing to manage success after successful beginning. The leader in Astro Airlines Arthur Burton could not maintain the growth of its company. Being visioner‚ dynamic‚ stirring speaker and inspirational leader of Burton could start the airlines with reduced fare‚ innovating ticketing style‚ low cost service
Premium Leadership
Plaza‚ the Logistics park of Zaragoza Case Analysis Supply Chain Network Diagram The supply chain flow and the respective lead times Option 1 Option 2 Average Cycle Time(Days) Rotterdam Zaragoza Average Time to reach the port 29 24 Time spent at port 1.5 1.5 Time from warehouse to customer 0.5 1.5 Total average lead time(days) 31 27 The average time to reach the port was averaged for each option 1 from the data given Demand‚ Inventory and Safety Stock Option
Premium Inventory Costs Holding cost
Southwest Airlines Over 35 years ago‚ Rollin King and Herb Kelleher decided to create a different type of airline. They began with the simple notion: If you get your passengers to their destinations when they want to get there‚ on time and at the lowest possible fares‚ and make darn sure they have a good time doing it‚ people will fly your airline. They were right (Southwest Airlines‚ 2004)! What began as a small Texas airline has grown to become one of the largest airlines in the United States
Premium Southwest Airlines Airline
PART III EXAMINATION QUESTIONS CHAPTER 1: AN OVERVIEW OF LOGISTICS Multiple Choice Questions 1. Logistics clearly contributes to ___________ and ___________ utility. a. time; place b. form; time c. place; form d. possession; time e. none of the above (a; p. 3) 2. ___________ utility refers to the value or usefulness that comes from a customer being able to take possession of a product. a. Time b. Place c. Form d. Possession (d; p. 3) 3. ___________ utility refers to having products available
Premium Logistics
periods of time. Due to shortages of space and resources‚ all populations must eventually have decreasing grovtrth rates. Logistic growth models allow for exponential growth when the population is small. However‚ as the population approaches a critical size called the carrying capacity‚ the growth rate approaches zero. The result is a self-regulating population. - Logistic Growth We letp(r) be the population of a community or species at time t > 0‚ which means thatp’(r) is the population growth
Premium Logistic function Population ecology Exponential growth