PROOF CHAPTER 1 LOGISTICS AND SUPPLY CHAINS Contents Learning objectives 3 Role of logistics 4 Supply chains 8 Aims of logistics 14 Activities of logistics 18 Importance of logistics 22 Chapter review 28 Case study – Ace Dairies 29 Project – useful websites 30 Discussion questions 31 References 31 Further reading 32 LEARNING OBJECTIVES After reading this chapter you should be able to: • understand the broad role of logistics • see how logistics support the operations of an organisation
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CALCULATING NATIONAL LOGISTICS COSTS Logistics costs are an important factor affecting the competitiveness of both firms and nations. Firms can enhance their market competitiveness by reducing their logistics costs‚ thus lowering the total costs of goods and services. Greater market competitiveness of a nation’s firms can then give rise to greater national industrial competitiveness on a global scale. Total logistics cost analysis is the key to managing the logistics function. It is important
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PEST ANALYSIS The market environment is a marketing term and it refers to all of the forces outside of marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. Company‚ its suppliers‚ distributors‚ and its competitors are also impacted by what is happening in the world. To succeed therefore‚ it is necessary to continuously monitor‚ anticipate‚ and adapt‚ to that environment‚ and wherever possible‚ shape that environment. The
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as Apple‚ Samsung‚ and Nokia were faced with the challenge of finding a way to improve the quality of the pictures their phones took. In 2013‚ Nokia and Windows partnered up to release a commercial for their new phone‚ the Nokia Lumia 1020‚ in which parents at their children’s recital competed to take the best picture. Unlike the rest of the parents‚ there is a sole couple in the back with a Nokia Lumia 1020 that was not struggling to take a picture. In this commercial Nokia and Window‚ are trying
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ALDI CASE 1.How does ALDI ’s strategy lead to a competitive advantage ? How does the company achieve this strategy? ALDI gains a competitive advantage by several factors. ALDI offers its consumers an excellent value‚ so selling good quality products at a low price‚ thus obtain good market share‚ for example in Germany has a share of about 40 %. With this strategy ALDI and are available to any consumer purchasing power
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Examination Paper of Logistics Management IIBM Institute of Business Management Examination Paper MM.100 Distribution & Logistics Management Section A: Objective Type & Short Questions (30 marks) This section consists of Multiple Choice & Short Note type questions. Answer all the questions. Part one carries 1 mark each & Part Two carries 5 marks each. Part One: Multiple Choices: 1. It deals with the movement of finished goods from the last point of production to the point
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Organization Information • Parent Company: Deutsche Post AG (DPAG) • Brands: Deutsche Post‚ DHL • Deutsche Post DHL is the world’s leading postal and logistics group. Its integrated DHL and Deutsche Post brands offer comprehensive services in international express‚ air and ocean freight‚ road and rail transportation and contract logistics. The Group generated revenue of more than 54 billion euros in 2008 with over 500‚000 employees in more than 220 countries and territories. Services: National
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1. Using the data on the two part numbers given‚ provide a comprehensive evaluation of the ordering policies. Compare the present annual average cost with the cost of using a system such as EOQ‚ and discuss any other order policies as appropriate. Analysis: The table will is showing a comparison of the present annual average cost with the cost of using EOQ for parts A233 circuit board and P656 powder supply respectively. Conclusion: From the table we can see that cost of EOQ less than the present
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TABLE OF CONTENTS Introduction………………………………………………………………2 Part 1: Marketing Audit………………………………………………...2 External Audit……………………………………………………3 PEST Analyses…………………………………………………………….4 SWOT Analyses…………………………………………………………...8 Part 2: Market Segmentation…………………………………………………….9 Customers Choice Factors………………………………………………...10 Segmentation Matrix………………………………………………………11 Part 3: Market Targeting and Positioning………………………………………13
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SUPPLY CHAIN AND LOGISTICS IN THAILAND Abstract Supply chain and Logistics management has become an emergent strategy for a developing country‚ like Thailand‚ in this new economy. Low labour cost – as a competitive advantage factor - is no longer sufficient for surviving under this high pressure and competitive economy. However‚ at the time that the concept plays a key role in Thailand industry and a number of researches have been conducted‚ all the knowledge in the field are still not effectively
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