TABLE OF CONTENTS Introduction………………………………………………………………2 Part 1: Marketing Audit………………………………………………...2 External Audit……………………………………………………3 PEST Analyses…………………………………………………………….4 SWOT Analyses…………………………………………………………...8 Part 2: Market Segmentation…………………………………………………….9 Customers Choice Factors………………………………………………...10 Segmentation Matrix………………………………………………………11 Part 3: Market Targeting and Positioning………………………………………13
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CALCULATING NATIONAL LOGISTICS COSTS Logistics costs are an important factor affecting the competitiveness of both firms and nations. Firms can enhance their market competitiveness by reducing their logistics costs‚ thus lowering the total costs of goods and services. Greater market competitiveness of a nation’s firms can then give rise to greater national industrial competitiveness on a global scale. Total logistics cost analysis is the key to managing the logistics function. It is important
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Examination Paper of Logistics Management IIBM Institute of Business Management Examination Paper MM.100 Distribution & Logistics Management Section A: Objective Type & Short Questions (30 marks) This section consists of Multiple Choice & Short Note type questions. Answer all the questions. Part one carries 1 mark each & Part Two carries 5 marks each. Part One: Multiple Choices: 1. It deals with the movement of finished goods from the last point of production to the point
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Logistics: principles and practice Ch. 1‚2‚3‚4‚5‚6‚8 by ZD95 The Marketplace to Buy and Sell your Study Material Buy and sell all your summaries‚ notes‚ theses‚ essays‚ papers‚ cases‚ manuals‚ researches‚ and many more.. www.stuvia.com Stuvia.com - The Marketplace to Buy and Sell your Study Material Logistics: Principles and practice 1. Logistics subsystems 1.1 Introduction to logistics Organizations often face problems caused either by: -Suppliers: -Delivering goods late
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PHYSICAL ASSETS REQUIRED FOR MULTI MODEL TRANSPORT LOGISTICS-WAREHOUSES 1. Warehouses—Introduction ‚ types A warehouse is a commercial building for storage of goods. It has loading docks to load and unload goods from trucks. Warehouses are used by manufacturers‚ importers‚ exporters‚ wholesalers‚ transport businesses‚ customs‚ etc. A warehouse has cranes and forklifts for moving goods. Multi modal transport entails movement of goods in containers by multiple modes of transportation
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annual average cost with the cost of using EOQ for parts A233 circuit board and P656 powder supply respectively. Conclusion: From the table we can see that cost of EOQ less than the present annual average cost. EOQ order policy can help Carl’s company minimize their annual total spent‚ and optimize their ordering cost and inventory holding cost. (…) 2. Should Carl’s pursue the price break? Why or why not? If Carl would order 200 or more at a time then the unit cost will reduce $16. Conclusion:
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SUPPLY CHAIN AND LOGISTICS IN THAILAND Abstract Supply chain and Logistics management has become an emergent strategy for a developing country‚ like Thailand‚ in this new economy. Low labour cost – as a competitive advantage factor - is no longer sufficient for surviving under this high pressure and competitive economy. However‚ at the time that the concept plays a key role in Thailand industry and a number of researches have been conducted‚ all the knowledge in the field are still not effectively
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its training requierement. Organizational development must be balanced during these process‚ ensuring that the company itself is leveraging these evolving human resource to its maximum benefiting both the organization and the employee. Therefore Human Resource Department in the organization is vital in empowering the employee successful career path and charging success of the company as well. CAREER MANAGEMENT The first step of career management is Goal Setting‚ the individual’s goal should
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Chapter 6 Channels of distribution and logistics LEARNING OBJECTIVES By the end of this chapter you will: n n n n comprehend key elements and decisions in distribution channel design be able to evaluate different configurations of channel structure be familiar with recent trends and developments in channels of distribution appreciate the importance of managing the physical flows of products‚ services and information into‚ through‚ and out of the organization to its customers n grasp the
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get it. They often find themselves making a long trip to a regional medical center because they didn’t plan ahead. 2. What could be the SODs expected of a company selling tractors? 3. The marketing manager of Growmore Fertilisers is looking for companies for developing a horizontal marketing system together. Suggest him companies which most suitably meet his needs. 4. Explain how the shopping characteristics for the following consumer and industrial goods affect the channels for them:
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