micro industrial services company ¨ ¨ Jenny Sandbacka‚ Satu Natti and Jaana Tahtinen Department of Marketing‚ University of Oulu‚ Oulu‚ Finland Abstract Purpose – The purpose of this paper is to explore the internal and external corporate branding activities of micro-sized industrial business services companies. Design/methodology/approach – An abductive research approach and a case study method were used. Data were gathered with thematic interviews from three sources‚ a case company‚ its distributors
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I. Introduction The Tiffany & Company is introducing a new product line by the name of Tiffany ’s Essentials. The line will offer authentic luxury designer handbags along the lines of Gucci‚ Chloe‚ Dior‚ Fendi‚ Prada and many more. As concept of luxury changes‚ marketers of high-end products are wrestling with the challenges of maintaining exclusivity while obtaining higher sales. Having a well-known name as Tiffany and Company we have no limitations to create luxury pieces for the luxury lifestyles
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Propose or review the recruitment process in “ your organization ” Recruitment process can be defined as the process of finding and hiring the best-qualified candidate (from within or outside of an organization) for a job opening‚ in a timely and cost effective manner. The recruitment process includes analyzing the requirements of a job‚ attracting employees to that job‚ screening and selecting applicants‚ hiring‚ and integrating the new employee to the organization. Recruitment is the process
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Reynolds Metals Company: Consumer Products Division Case Analysis April 12‚ 2004 Reynolds is considering a transition from off-invoice allowances to Marketing Development Funds (MDF) in order to efficiently implement category management. Category management is an industry-wide initiative designed to improve the effectiveness of marketing dollars through efficient promotion‚ distribution and shelf replenishment‚ product assortment and new-product introduction. Off-invoicing offers per case
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Title: Discuss the four dimensions of customer service in a company. Give examples to illustrate your points. It is known to us‚ “in each industry‚ the customer is god‚ is operator’s food and clothing parents.” This tells us that customers are important to organizations. With the current intense competition in logistics nowadays‚ most companies can provide high quality goods‚ even are willing to cut down prices if reasonable. However‚ how can suppliers gain a competitive advantage when high quality
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As at 31 December 2014‚ VietinBank total assets reached VND 661‚132 billion‚ increased by 14.7% from 2013‚ equivalent to 103% of target set at the General Meeting of Shareholders. Fund Mobilization: Thanks to numerous fund mobilization and structuring solutions‚ VietinBank continued to maintain stable capital growth in the past several years. Total funding as at 31 December 2014 was VND 595 trillion‚ an increase of 16.3% compared to that of 2013 and reached 104% of the target set at the General
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business of Pharmaceutical companies:- Pharmaceutical companies are not especially big in terms of revenues‚ but they are very profitable. For instance‚ in 2001‚ Pfizer was ranked 127th in the world on total revenue (US$32·2 billion) but 7th in terms of profit.29 The pharmaceutical industry is the most profitable business sector‚ with an average 16·2% profit‚ ahead of financial companies (11·6%) and beverages (10%).30 However‚ net income growth has declined‚ and growth in the value of drug
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two groups: ➢ An order qualifier is a characteristic of a product or service that is required in order for the product/service to even be considered by a customer. ➢ An order winner is a characteristic that will win the bid or customer’s purchase. Order winners and qualifiers are both market-specific and time-specific. They work in different combinations in different ways on different markets and with different customers. While‚ some general trends exist across markets‚ these may not
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Business Ethics Provisions in company act 2013 with respect to CSR and Corporate Governance Provisions in company act 2013 with respect to CSR and Corporate Governance The long-awaited Companies Bill 2013 got its assent in the Lok Sabha on 18 December 2012 and in the Rajya Sabha on 8 August 2013. After having obtained the assent of the President of India on 29 August 2013‚ it has now become the much awaited Companies Act‚ 2013 (2013 Act). An attempt has been made to
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International Operation : A Fundamental feature of a multinational corporation is that in such a corporation‚ control resides in the hands of a single institution. But its interests and operations sprawl across national boundaries. The Pepsi Cola company of the U.S operates in 114 countries. An MNC operates through a parent corporation in the home country. (3) Oligopolistic Structure : Through the process of merger and takeover‚ etc.‚ in course of time an MNC comes to assume awesome power. This coupled
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