Category and Merchandise Management Introduction In today’s competitive business environment‚ it is essential for all the retail organizations and retailers to effectively categorize and present their goods and services that influence the customers’ perception and attract them towards the products and services effectively. Through the effective management of category and merchandise‚ a retail company can also effectively provide a detailed description about the products and services to the customers
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Key Success Factors in the Low Cost Airline Business: Low cost airlines strive to meet the basic demand of airline customers - a safe air transport from one location to another location - at a relatively low price. In order to be successful‚ they have to carry out their business from a certain value-based perspective - “less for much less” – and concentrate their attention on the following Key Success Factors of their industry: - Overall low costs: Overall low costs are essential to be able
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WHAT IS STRATEGY? BY MICHAEL PORTER! 1! ! ! What is Porter’s definition of Strategy? ! Porter claims that a competitive strategy refers to the fact of being different to the competition‚ choosing a different set activities to deliver a unique mix of value to the client. He affirms that the essence of strategy is in choosing to perform actions in a different way than the rivals do and differentiate themselves in the market aligning themselves at the same time with the needs and wants
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DIFFERENTIATION – WHAT and HOW? A few decades ago the world of education was very exercised by the forerunner of differentiation which was called ‘mixed ability teaching’. Then people began to realise it was not just ability that could be “mixed’’ and that teachers had to cope with a plethora of differences: learning style‚ age‚ motivation‚ prior learning and experience‚ gender‚ specific learning difficulties such as dyslexia‚ and so on. Consequently the term ‘mixed ability’ began to be replaced
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Topic: “Difference between Product and Service Market” Product: In marketing mix‚ product is very important elements. Product means the need satisfying offering of a firm. Service: A service is an intangible product that provides benefits to consumers and often involves human or mechanical effort. Service is also a deed performed by one party for another. Differences between Product and Service marketing: I think‚ there is nothing like a "pure product" or a "pure service" in actual
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introduced by Michael Porter in his 1985 book “Competitive Advantage.” A value chain is a set of activities that an organization carries out to create value for its customers. Porter proposed a general-purpose value chain in which he felt it was important for companies to examine all of their activities and see how they’re connected. According to Porter‚ going through the chain of organization activities will add more value to the product and services than the sum of added cost of these activities
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In order for me to say what social category I identify with then I would like to define social category. Social category is a group of people who do not interact with each other but share similar characteristics. I actually identify with many social categories. The main one would be my race because I am African American. I also identify with those who have tattoos‚ piercings‚ and last I am a woman. The two most important categories to me would be the fact that I am African American and I am a woman
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Apple Inc. is an American multinational corporation headquartered in Cupertino‚ California that designs‚ develops‚ and sells consumer electronics‚ computer software‚ and personal computers. Its best-known hardware products are the Mac line of computers‚ the iPod‚ the iPhone‚ and the iPad. Its software includes the OS X and iOS operating systems‚ the iTunes media browser‚ the Safari web browser‚ and the iLife and iWork creativity and production suites. The company was founded on April 1‚ 1976‚ and
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How Dell.com uses Information technology and Information systems to support its Operation efficiency and Differentiation strategies? Dell.com is an American multinational computer technology company and one of the largest technological corporations in the world. The company is well known for its innovations in supply chain management‚ particularly its approach of delivering individual computers configured to customer wants and specifications‚ and by selling directly to the customers without going
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PORTER’S FIVE FORCES Threat of new entrants Existence of barriers to entry are low Few new firms can enter and non-performing firms can exit easily 3D printing will lower barriers to market entry and will enable innovative start-ups to target the market using crowd-funding.. Free R&D also dramatically lowers the barriers to entry. Capital requirements - Lower costs of technology equipment. First‚ AM reduces the capital required to achieve economies of scale. Second‚ it increases flexibility and
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