Indian Institute of Management Bangalore Post Graduate Programme Sales and Distribution Management PGP (Term 4) 2014-15 Prof. Avinash Mulky 1. Introduction The quality of sales and distribution management is an important determinant of success in customer acquisition and revenue growth for companies across business sectors. Although some businesses sell directly to their customers using a client acquisition team or company sales force‚ many sales organizations utilize a channel for
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1960s. In today’s society‚ we refer to the music of the 1970s and 1980s as “old school” hip-hop. These songs are notable for the simple rapping techniques used as well as lyrics that primarily focus on party-related subjects. The song titled “The Message” by Grandmaster Flash and The Furious Five is an example of an old school hip hop song that strayed away from the typical party-related lyrics and focused on telling a story about life in the ghetto. This song ultimately changed the content and tone
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Table of Contents Appendices 1 1. Background 3 1.1 Company 3 1.2 Market 3 1.3 Competition 4 2. Brand analysis 4 2.1 Brand attitude 4 2.1.1 The Rossiter-Percy grid 5 2.2 Brand identity 5 2.2.1 Brand Name 6 2.2.2 Packaging 7 2.2.3 Identity Prism 8 2.2.3 Brand personality 9 3. Positioning 10 3.1 Possible positioning statements 11 3.1.1 Comparisons 12 3.1.2 Contrast between two statements 12 4. Celebrity endorsement 13 4.1 David Beckham and
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Sophomore year together through text messages. One of the three girls who is named Angel‚ via text message referred to as Snow Angel‚ is a bright and bubbly girl who reflects most of her time thinking about boys. Another girl named Maddie or as mad Maddie via text messages is brave and spends most of her time trying to change her life‚ so Jana‚ the “queen bee” who attends their school‚ can be out of her life and school. The last girl is named Zoe‚ or via text message known as Zoe girl‚ is responsible
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Strong Brands Sue Dean Interbrand’s Top Global Brands http://www.interbrand.com/best_global_brands.aspx Group Discussion Think of a powerful brand What factors make it successful? Brands - Many definitions….. “A brand is a product or service made distinctive by its positioning relative to the competition and by its personality” Hankinson & Cowking Building Strong Brands • Strong brands have a strong identity / personality which are built on a unique set of brand associations
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Purpose: After hearing this presentation my fellow students will understand how verbal and nonverbal communications can be ambiguous and how to avoid this ambiguity. Thesis: Verbal and nonverbal communication can both be ambiguous. Introduction: A. If I walked up to you and told you that I had bad news‚ but was smiling and using an exited tone would you be confused. B. I know I would be‚ I mean who gives bad news
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Three Messages in The Color Purple: Standing Up‚ Helping Others and Taking Charge The novel‚ The Color Purple is so important. It is all about growth‚ and change‚ and making a difference. Sofia‚ Shug‚ and Celie are all making a difference in the world‚ even though they don’t know it. These courageous women are standing up for each other‚ taking control and trying to make the world a better place. Sofia stands up for herself‚ no matter what‚ Shug Avery helps out someone in desperate need‚ and Celie
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Term Project: Brand Repositioning Brand management 10/21/2011 Submitted To: Prof. S. Balasubramanian Submitted By: Manali Agarwal 10PGDM026 Monica Dhiman 10PGDM031 Naval Maheshwari 10PGDM033 Rahul Jain 10PGDM040 Rajesh Rai 10PGDM041 Raman Chaudhary 10PGDM042 Lalit Malik 10PGDM024 Shubham Agrawal 10PGDM050 Submitted By: Manali Agarwal 10PGDM026 Monica Dhiman 10PGDM031 Naval Maheshwari 10PGDM033 Rahul Jain 10PGDM040 Rajesh Rai 10PGDM041 Raman Chaudhary 10PGDM042 Lalit Malik
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BUSINESS DEVELOPMENT & MARKETING MANAGEMENT “DOVE – EVOLUTION OF A BRAND” GROUP 6 : HARSONO SUHARTO AUDREY TUMBELAKA KRISTIN Executive Summary In 2007‚ Unilever’s Dove was the world ‘s number-one “cleansing “ brand in the health and beauty sector. Dove Competed in all categories like cleansing bars‚ body washes‚ hand washes‚ face care‚ hair care‚ deodorants‚ anti-perspirants‚ and body lotion.Their competitor are P&G (Procter and Gamble’s) ivory‚ KAO’s Jergens‚ Beiersdorf’s Nivea.
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The Body Shop Brand Audit 1325641 Contents 1. Brand Overview________________________________________________ 3 1.1 Brand History_________________________________________________ 3 1.2 Product Category ______________________________________________4 2. The Brand Owning Organisation___________________________________4 3. Brand Value Proposition_________________________________________ 5 4. Brand Communications Audit ____________________________________ 6 5. Product Category Audit
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