Example 1: Routine request Asking for something receiver is likely to give Direct approach Opening ▪ start with goodwill words or reference previous communication ▪ what you want to know -- specific question/instruction‚ general request for information Dear Ms. Tan: I refer to our phone call this morning concerning my credit card account no 1234567. Would you please send me an itemised statement covering my card account for January? Body ▪ summarise why you are asking‚ telling; expand
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that the audience could have received‚ or might someday receive‚ a favorable answer ("When you have more managerial experience‚ you are welcome to reapply"). Such a statement could motivate applicants to improve their qualifications. In a message to a customer or potential customer‚ an ending that includes resale information or sales promotion may also be appropriate. If you’ve asked readers to decide between alternatives or to take some action‚ make sure that they know what to do‚ when to
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Departure-eve Message of Gopalkrishna Gandhi Governor of West Bengal 13 December‚ 2009 Friends‚ It has been the practice of Governors to share some thoughts with the people of the State on the eve of their departure. I would like to continue that practice‚ with reverential gratitude. The affection and the understanding that has been shown to me‚ and the good wishes that have been showered on me‚ are a treasure that I never expected. I pray that I may deserve it. It has been my privilege
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Glen Darrel D. Cabote SC 101 “I have asked myself many times: Is the Filipino worth suffering‚ or even dying‚ for? Is he not a coward who would readily yield to any colonizer‚ be he foreign or homegrown? Is a Filipino more comfortable under an authoritarian leader because he does not want to be burdened with the freedom of choice? Is he unprepared‚ or worse‚ ill-suited for presidential or parliamentary democracy? I have carefully weighed the virtues and the faults of the Filipino and I
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October 4‚ 2013 Mr. Josh Starowicz President Animatronix Computer Animation 276 Telfair Avenue Toronto‚ ON M3J 3A3 Dear Mr. Starowicz: 8 years ago‚ we repaired the office’s rooftop deck and applied a generous coat of Thompson’s Water Seal when the century old building was owned by Caption Advertising. At that time‚ we also stated that the sealant should be reapplied regularly to ensure stabilization‚ therefore offering Gord McNamara‚ Caption’s president‚ a low-cost annual maintenance
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Date: May 15‚ 2014 To Mr. & Mrs. Smith 555 Sunny Drive Malibu‚ California Dear Mr. & Mrs. Smith‚ Here is an offer that is too good to refuse! Imagine getting in the best shape of your life with personalized workout and meal plans for as long as you want‚ at an affordable rate with NO joining fee? At Fitness Uncensored‚ we have staffed certified personal trainers as well as dietitians‚ working together to help accommodate YOUR specific needs. Want to tone up for summer bikini season‚ or simply
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Angelina Jolie is an extremely exceptional role model to me! I choose to believe that because she does everything she can to help the community out. I also have another reason behind that because she isn’t the one on TMZ being talked about for the whole entire world to know that she has done something immature and just pure ridiculous. Not only does she help out with the world and its people she is an actress‚ film director‚ screenwriter‚ and an author. Yet beneath the glitz and glamour‚ Angelina
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] Project Report On sales and distribution system at Submitted by: JATIN ARORA BBA H4B ROLL NO. 24 JAGANNATH INTERNATIONAL BUSINESS SCHOOL KALKAJI Executive Summary The automotive industry is an extremely reliable indicator of economic growth; quite obviously‚ its growth boosts the economy’s performance. In this report we study how two big players in the Indian automotive sector‚ namely TATA Motors and Hyundai
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Brand extension & brand stretching The two options for doing this are usually called “brand extension” and “brand stretching”. Brand extension Brand extension is a strategy in which a firm launches a new or modified product with a well-developed image by using the established brand name in a same broad market. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin
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BRAND AND BRAND POSITIONING INDONESIAN BRANDS 2 II TABLE OF CONTENTS Introduction Approach 1 Brand.......................................................................................................................................................... 5 2 Brand positioning ................................................................................................................................. 6 3 The Brand Steering Wheel..........................................
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