1. Relevant literature The literature pertaining to relationships among customer satisfaction‚ customer loyalty‚ and profitability can be divided into two groups. The first‚ service management literature‚ proposes that customer satisfaction influences customer loyalty‚ which in turn affects profitability. Proponents of this theory include researchers such as Anderson and Fornell (1994); Gummesson (1993); Heskett et al.(1990); Heskett et al. (1994); Reicheld and Sasser (1990); Rust‚ et al. (1995);
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Peter Willetts: “Transnational actors and international organizations in global politics” (2008) 1. Introduction -> international relations should no longer be regarded as ‘states’ interacting with each other: = from realist to pluralist approach = international relations and global politics as the interaction of: - states or governments - transnational companies (Nestlé‚ Shell‚ Ford‚ …) - national NGOs - IGOs (UN‚ NATO‚ EU‚ …) - INGOs (Amnesty International‚ WWF‚ …) 2. Problems with
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Using value-chain analysis to discover customers’ strategic needs David W. Crain and Stan Abraham David Crain‚ a marketing and strategy consultant‚ is visiting professor of marketing at Whittier College‚ CA‚ and former Director of Marketing at Fluor Corporation (davidwcrain@aol.com). Stan Abraham is professor of strategy and entrepreneurship at Cal Poly Pomona (scabraham@ csupomona.edu) and author of Strategic Planning: A Practical Guide for Competitive Success (Thomson South-Western‚ 2006).
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Nowadays‚ the number of children in the obese range is increasing in developed countries. This has led to a rise in the medical fees paid by the government to treat these children. Such medical expenses have reached an alarming rate that a solution is necessary to mitigate this problem. Who should we blame for the children’s health? What some people are maintaining is that the number of fast food outlets has risen dramatically. They argue that food rich in fat is usually prepared in these restaurants
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Value creation Amber’s part Business Model Peter Drucker indicates that a good business model can position their customers appropriately‚ and define what does the customer value. A business model is used for creating value as well as appropriating value. Identifying the business model could be helpful for getting deep understanding of the company and identifying the risks hided in operation process. Researchers showed that business models can be divided into two categories‚ which involves the business
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main goal of this paper is to present practical application of taxonomy (Multidimensional Comparative Analysis - MCA) to measure the level of intellectual capital of banks using VAIC™ (Value Added of Intellectual Coefficient) and MV/BV (Market Value to Book Value) ratio. The study includes an estimate of the value of synthetic indicator which is Euclidean distance from Positive Development Pattern (PDP) of the group of 20 banks (10 domestic and 10 European) in 2006-2009 period. As a result‚ author
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marketers to ‘delight’ their customers? Introduction The world we live in today has become highly competitive in terms of delivering value to the customers and is primarily due to the increasing competition in every business sector. Just because we as consumers have a wide variety to choose from‚ the companies have to strive more and more to expand and retain their customer base thus delighting their customer is highly imperative for any organization. What is Customer Delight? In our everyday
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CUSTOMER SATISFACTION AND LOYALTY IN LOGISTICS SERVICES @ DHL EXPRESS (I) PVT LTD A PROJECT REPORT Submitted in Partial fulfillment of the degree of requirement for the award of MASTER OF BUSINESS ADMISTRATION (Marketing & HR) Submitted by GAURAB DUTTA Registration No: P07BA126 Under the guidance of Dr. S. Lalitha Prof. in Management Studies BHARATH UNIVERSITY SCHOOL OF MANAGEMENT STUDIES Chennai 600073 India May 2009 School of Management Studies 173‚ Agaram
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“EFFECTIVENESS OF CUSTOMER RELATIONSHIP MANAGEMENT PROGRAMME IN STATE BANK OF INDIA” Submitted In The Partial Fulfillment Of Degree Of MBA Batch 2006-08 SUBMITTED TO: - SUBMITTED BY:- Mrs. Riya Sharma Rishi Gupta (Project Guide) Roll no. 0471483906 [pic] MAHARAJA AGRASEN INSTITUE OF TECHNOLOGY PSP AREA‚ SECTOR-22 ROHINI‚ DELHI—110085 Ph: 25489493- WHOM
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by shaantanupurab in Relationships‚ November 16‚ 2010 Divorce is technically the formal dissolution of marriage which is more often conceived as the catalyst for the increasing family fragmentation characterizing contemporary western societies. Abstract Divorce is technically the formal dissolution of marriage which is more often conceived as the catalyst for the increasing family fragmentation characterizing contemporary western societies. Some of the previous studies with regard to effects of divorce on children’s
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