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    “The most important thing in communication is to hear what isn’t being said.”  ― Peter Drucker This famous quote from Austrian-American management consultant Peter Drucker highlights the importance of non-verbal communication both in business and in our everyday lives. Good communication is the key to forming successful relationships both professionally and personally. However‚ it is vital to note that it is not our words but our non-verbal actions that actually speak loudest when communicating

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    Customer Lifetime Value - A Case Study 1 CLV * Group 1: 7 * Group 2: 11.875 * Group 3: 2.5 2 Questions a Your manager asks you what you think might explain the differences in p‚ r‚ and AC between the three groups. What would you say? i Group 1’s higher “p” could be due to the fact that this group of students doesn’t have the meal plan that undergrad students who live on (or close to) campus have. Additionally‚ some MBA students may have longer classes

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    Chapter 8 Product‚ Services‚ and Branding Strategies: Building Customer Value 1) We define a ________ as anything that can be offered to a market for attention‚ acquisition‚ use‚ or consumption and that might satisfy a want or need. D) product 2) ________ are a form of product that consists of activities‚ benefits‚ or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything. B) Services 3) A product is a key element in the ________. At

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    Increasing is Considered Decreasing Malcolm Gladwell wrote “Money makes parenting easier until a certain point‚ when it stops making much of difference”(49). The method Inverted-U curve is about having extreme or limited of something might be against our benefits. Before reading David and goliath I didn’t really think that having a lot of something will give me a negative results‚ but Gladwell did change my thoughts by letting me see the negative side of this issue. Having what we want is very good

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    results in some level of superior customer value based on a customer’s preference for performance benefits‚ the cost of the purchase‚ and the ease of the purchase. Businesses with a cost advantage are able to create superior customer value even with products that have average performance benefits if the businesses offer the products at below-average cost. Businesses that have a meaningful differentiation advan- tage are likewise able to create superior customer value with above-average performance benefits

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    Chapter 1 Marketing: creating and capturing customer value 4. Name and describe the five different marketing management orientations. Which orientation do you believe your school follows when marketing its undergraduate program? The five marketing management orientations are production concept‚ product concept‚ selling concept‚ marketing concept and societal marketing concept. Production concept is the idea that consumers will favor products that are available and highly affordable and

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    Customer Lifetime Value in Movie Business Unlike other industries‚ the marketing scenario in media and entertainment industry such as movie or music business are more unpredictable and unstable. In terms of movie industry‚ which differs from typical product category‚ nevertheless‚ provides a variety of interesting multiple-genres products serving different audience herds for entertainment. The diffusion is quite rapid and the product life shell is extremely short‚ even though reversioning

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    sustainable competitive advantage in the product or services‚ first of all the company must focus on the core competencies. Core competencies is the things you can do better than your competitors in the critical‚ central areas of the company where the most value is added to company;s products. If a core competencies yields a long term advantage to the company‚ it is said to be a sustainable competitive advantage. A good core competencies is the one that able to open doors to other opportunities and able to

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    Marketing: Creating and Capturing Customer Value By: Faisal Sultan Ali JAIBP Associate Chartered Banker MBA (Executive) IBA‚ Karachi M.Com‚ University of Karachi Outline • What is Marketing • Understanding the Marketplace and Customer Needs • Designing a Customer-Driven Marketing Strategy • Preparing an Integrated Marketing Plan and Program • Building Customer relationships • Capturing Value from Customers • The Changing Marketing Landscape What Is Marketing? Marketing is a process by

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    Friedman Versus Drucker According to Peter Drucker’s‚ what is "business ethics"? Published in The Public Interest‚ he noted and addressed the moralist by stating. “To the moralist of the Western tradition "business ethics" would make no sense. Indeed‚ the very term would to him be most objectionable‚ and reeking of moral laxity. The authorities on ethics disagreed‚ of course‚ on what constitutes the grounds of morality--whether they are divine‚ human nature‚ or the needs of society”(Drucker‚ 1981 Spring)

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