Sunfeast In July 2003‚ ITC forayed into the Biscuits market with the Sunfeast range of Glucose‚ Marie and Cream Biscuits. Sunfeast’s brand essence connotes happiness‚ contentment‚ satisfaction and pleasure. In a span of 9 years‚ Sunfeast has well-established presence in almost all categories of biscuits and is also a key player in the pasta and instant noodles segments. Sunfeast Biscuits straddle all segments of the market led by Dark Fantasy at the premium end. High quality married with exciting
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the station‚ the child asked for a biscuit and it was given by her mother. When the girl was about to eat that‚ the mother snatched it away from her hands. A few minutes later this �drama� was enacted three times‚ the biscuit being snatched away when it was about to put to the lips. This attracted the attention of other passengers. The fourth time girl asked for the biscuit and when it was given‚ she said �Thank you Mummy�‚ and she was permitted to eat the biscuit. This was a training in good manners
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War II in Australia. A teenage boy named Joey discovered a Japanese soldier camping on the hills of Biscuit Creek‚ and he is confronted with conflicting emotions concerning the soldier. In this historic novel‚ Soldier on the Hill‚ by Jackie French‚ Joey grows through sorrow. In the exposition of the novel‚ Joey is a teenage boy who is having trouble fitting in after moving from Sydney to Biscuit Creek. As the conflict develops‚ Joey faces the challenge of discovering the true life of the Japanese
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The Irish Breakfast Cereal Market – Stage 3 Project. Introduction. According to a consumption survey carried out by Kellogg’s in 2008‚ 97% of households purchased breakfast cereal in the ROI‚ placing Ireland as the largest consumer (per head) of breakfast cereal in the world. This translates into a €200 million per year market for the cereal industry. Though traditionally cereals have been consumed at breakfast time‚ of recent‚ the industry (Kellogg’s in particular) have marketed cereals as
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TRAINING AND DEVELOPMENT Introduction Every organization needs to have well trained and experienced people to perform the activities that have to be done. Training is a process of learning a sequence of programmed behaviour. It is application of knowledge. It gives people an awareness of the rules and procedures to guide their behaviour. It attempts to improve their performance on their current job and prepare them for an intended job. Development is a related process. It covers not only
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1.2.6 Company core business product/service Kalsom Bakery producing several products such as cakes‚ breads and biscuits. List of products produce by the Kalsom Bakery is as follows: 1.2.7 Company customer Kalsom Bakery identifies and profile distinct groups of buyers who might prefer or require varying product by examining demographic among buyers. Kalsom Bakery’s customer is from all races‚ especially Malay and Indian. In addition‚ this group also consists
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This survey is carried out to evaluate the job satisfaction of the employees in Ceylon biscuit limited. The intention of this survey is to offer the information needed to improve levels of productivity‚ job satisfaction‚ and loyalty and as well as to identify the current issues that the employees would reveal related to the organization. Ceylon biscuit limited situated in ranala is a company producing cakes biscuits‚ chocolates and some candy products. The company comprises nearly 1000 employees who
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She sells sea-shells on the sea-shore. The shells she sells are sea-shells‚ I’m sure. For if she sells sea-shells on the sea-shore Then I’m sure she sells sea-shore shells. Betty Botter bought a bit of butter. The butter Betty Botter bought was a bit bitter And made her batter bitter. But a bit of better butter makes better batter. So Betty Botter bought a bit of better butter Making Betty Botter’s bitter batter better A Proper Copper Coffee Pot. Betty bopper’s battering batton made
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Study of Market Performance of SERVO Lubricants in Fleet Segment within Guwahati Area A Project Report submitted in partial fulfillment of the requirements for the award of the degree of MASTER IN BUSINESS ADMINISTRATION By Mr. Tage Nobin Enrollment No: 34086 Under the guidance of Dr. Priyanka Singh FACULTY OF MANAGEMENT STUDIES BANARAS HINDU UNIVERSITY Varanasi-221005‚ Dist. Varanasi (UP) INDIA November‚ 2012 Declaration I hereby declare that this project report entitled
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accepted by customers in the new business. A very successful example of Brand Extension Strategy is that of Horlicks‚ a brand that started primarily as a health drink and remained so for a long period‚ today has extended into varied food categories – biscuits‚ noodles‚ snacks‚ breakfast option and even flavoured milk. Besides‚ the health drink itself has so many multiple variants in different flavours‚ catering to different consumer segments.However‚ what binds them together as a unique position is they
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