CONCEPT OF BRITANNIA BISCUIT Sweet or salty. Soft or crunchy. Simple or exotic Everybody loves munching on biscuits‚ but do they know how biscuits began? The history of biscuits can be traced back to a recipe created by the Roman chef Apices‚ in which "a thick paste of fine wheat flour was boiled and spread out on a plate. When it had dried and hardened it was cut up and then fried until crisp‚ then served with honey and pepper." The word ’Biscuit’ is derived from the Latin words
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BRITANNIA INDUSTRIES LIMITED In 2007‚ Britannia‚ one of the India’s largest biscuit brands held a market share of 38% in terms of value. Indian biscuit industry‚ the third largest producer of the biscuits in the world was highly under-penetrated. This presented numerous growth opportunities to new as well as existing players. Apart from the presence of big players like ITC Foods and Parle‚ the local manufacturers of biscuits and other Indian snacks had been raising concerns for Britannia. Besides competition
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[4] Initially‚ biscuits were manufactured in a small house in centralKolkata. Later‚ the enterprise was acquired by the Gupta brothers mainly Nalin Chandra Gupta‚ a renowned attorney‚and operated under the name of "V.S. Brothers." In 1918‚ C.H. Holmes‚ an English businessman in Kolkata‚ was taken on as a partner and The Britannia Biscuit Company Limited (BBCo) was launched. The Mumbai factory was set up in 1924 and Peek Freans UK‚ acquired a controlling interest in BBCo. Biscuits were in big demand
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http://www.rebisco.com.ph/about.php Republic Biscuit Corporation (Rebisco) is a Philippine manufacturer of biscuits and snacks based in Novaliches‚ Quezon City‚ Philippines. It was established in 1963‚ founded by Jacinto Ng. Generations of Filipinos have been enjoying Rebisco’s basic portfolio of biscuits and now its wide range of snack foods. Rebisco started out in 1963 as England Biscuit Factory producing biscuits from a tiny rented second-hand factory in San Juan and with only a USD 5‚000 in
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Summary This report provides an insight into the Opportunity in the Indian Biscuits current market scenario‚ structure and practices. In depth market scenario includes; - Current market size estimates - Market size by player categories – Large‚ Medium‚ Small - Market size by players – Top Companies - Market size by product categories – Glucose‚ Marie‚ Cream‚ Crackers‚ Milk‚ Others (Choco chips‚ Bourbon‚ Nice‚ Multi grain‚ Cookie) - Market size by regions – North‚ South‚ East‚ West Market
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Food is one of the most blatant themes in Bartleby‚ the Scrivener by Herman Melville. As an appetizer‚ each of the lawyer’s assistants are given food related nicknames: Turkey‚ Nippers and Ginger Nut. They are each described in terms of food‚ their dispositions defined by their appetites. Ultimately it would be food‚ or the lack thereof‚ that lead to Bartleby’s demise. Turkey was said to only be useful to the lawyer in the morning before partaking in his daily dinner. He “was the quickest‚ steadiest
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“Bartleby‚ The Scrivener” is a memorable story‚ by Herman Melville‚ that is able to keep its readers captivated from beginning to end. How does the author successfully grab the attention of his readers? The author utilized his masterful command of the English language to convey the characters‚ setting‚ and plot effectively; and in the midst of all the detailed descriptions Melville have used food and the action of eating as powerful symbols. In the story three of the characters have names that
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And at the moment Billy Weaver heard the landlady’s words‚ he knew the situation was going wrong. Unless he gets out of the house as quick as possible‚ he knew his fate would become the same as Mr. Mulholland and Temple. He was sure of it. The landlady seemed to realize Billy’s expression changed. “Is anything wrong?” The landlady asked. “What is this tea? I have never drunk this kind of tea before.” Looking excited she asked again. “Oh do you like it? Do you want some more?” “No. I am asking
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Alternate Ending to “The Landlady” “Your teas all ready for you.” She sat down on the large‚ comfy sofa and placed the tea on the coffee table. Billy sat down in the chair next to the sofa and grabbed the cup of tea. He took a long sip of the tea because he was very parched from all of his traveling. “Would you be a kind man and do me a favor?” The Landlady asked‚ “Will you please sign my guest book‚ I like keeping record of people who come here.” She handed Billy the guest book and gave him
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You have been given the chance to spend a day with a famous person of your choosing. This person may be a character from a book‚ a movie‚ television or some other source. Why did you choose the person you did? Why is meeting with this person important to you? Given the chance to spend a day frolicking with a famous person of my choosing it would have to be Josh Hutcherson. Spending a day with him would be like spending a day in heaven. Meeting a person like Josh Hutcherson is important to me because
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