Demand Estimation for Britannia Biscuit Industry 1.Introduction: Our objective was to study the demand variation of Britannia Biscuits in India with respect to certain variables like‚ Price‚ Price of the substitute (Parle Biscuits)‚ Income of Consumer and Population. To achieve this we assume all other factors like Tastes of Consumer‚ Advertising etc are constant. The biscuit industry is taken as a whole without differentiating between various segmented brands. To arrive at the demand function of
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Parle Products Ltd. manufactures‚ markets‚ and sells biscuits and confectioneries. It offers glucose‚ milk‚ sweet and salted cream‚ wafer crème‚ cumin seed‚ and cheese biscuits; toffees and hard-boiled candies in chocolate‚ mint‚ cola‚ and tropical fruit flavors; and snacks‚ including chips and wafers. The company sells its products to customers in India‚ the Middle East‚ Africa‚ South East Asia‚ the United States‚ the United Kingdom‚ Canada‚ Australia‚ New Zealand‚ and internationally. Parle Products
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ZENITH International Journal of Business Economics & Management Research Vol.2 Issue 5‚ May 2012‚ ISSN 2249 8826 Online available at http://zenithresearch.org.in/ RETAILERS ATTITUDE TOWARDS BRITANNIA BISCUITS (A STUDY WITH SPECIAL REFERENCE TO RURAL AREAS OF TIRUNELVELI) F.MOHAMED SABURA*; DR.T.VIJAYAKUMAR**; ABDUL HAMEED*** *Research Scholar‚ Manonmaniam Sundaranar University‚ Tirunelveli‚ India. **Professor & HOD‚ PET School of Management Studies‚ PET Engineering College‚ Vallioor‚ Tirunelveli
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3. Learning that in British English‚ a biscuit is the same as a cookie‚ would be an example of learning a label is the correct answer because although a student may know what a cookie is‚ they would be unfamiliar with the idea that a biscuit is the same thing. By learning a new label for the same object (e.g. biscuit for cookie)‚ the students are adapting their understanding of a cookie to create a whole new label for the same object. 11. The answer to the question‚ “Which of the following is a
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"No thank you‚" Billy said. The tea tasted faintly of bitter almonds‚ and he didn’t much care for it. "I very much appreciate the tea‚ but I am feeling quite tired from my journey. I think I’ll have to retire to bed." Billy saw a faint glint of happiness in the landlady’s eyes as he said this. Oddly‚ he didn’t think much of it. "Alright‚ dear. I do hope you sleep well. The tea should help. Do you need help finding your room again?" "No thank you‚" Billy said with a smile‚" It is quite easy to
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Lincoln biscuit Lincoln biscuit has dots covering the surface of the biscuit. The word “LINCOLN” can be seen at the center of the biscuit. The procedure is easy; the ingredients are common. Ingredients: ½ c All-Purpose Flour (unbleached) 1 ½ c Whole Wheat Flour ½ teaspoon Salt 1 teaspoon baking powder ½ c butter (unsalted) at room temperature ¾ c sugar confectioneries ½ c cold milk Procedure: 1. Preheat the oven to 350 degrees Fahrenheit 2. Mix the flour‚ salt and baking powder in a mixing bowl
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2. Buying biscuit with VISA credit card Criterion A –The issue and stakeholder(s) (a) Describe one social/ethical concern related to the IT system. In a process of buying biscuits wRith VISA credit card‚ there is some social issues. Firstly some credit card require annual charge which is paid per year‚ that is needed even we don’t pay anything with the card. Hence we have to pay money for just having those credit card. And another issue is leakage of some sensitive information from each side; consumer
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Campbell Soup Company 20041794 한승민 20050254 이해주 20061941 김일회 20071546 김현지 Contents 1. Company overview 2. Case introduction 3. Plastigon developing process 4. Problem & Soultion 1. Over view Campbell soup company /2006 Revenue: $7‚343million Operation profit: $1151 million Headquater: Camden‚ New Jersey Emloyees: 23000 people Market share: about 80% Vision: “Together we will build the world’s most
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RQ: To what extent can PepsiCo use viral marketing for market entry to launch their new brand of biscuits into the Indian market? INTRODUCTION 1. BACKGROUND OF PEPSICO INDIA PepsiCo re-entered India in 1989 and is headquartered at Gurgaon near New Delhi. Currently‚ PepsiCo India‚ has 19 different product lines that generate an annual revenue of $ 10 billion. The present product portfolio is as follows: Beverages * Iconic refreshment beverages: Pepsi‚ 7UP‚ Nimbooz‚ Mirinda‚ Mountain
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INTRODUCTION:- IndianOil is India’s flagship national oil company with business interests straddling the entire hydrocarbon value chain – from refining‚ pipeline transportation and marketing of petroleum products to exploration & production of crude oil & gas‚ marketing of natural gas and petrochemicals. It is the leading Indian corporate in the Fortune ’Global 500’ listing‚ ranked at the 83rd position in the year 2012. With over 34‚233-strong workforce‚ IndianOil has been helping to
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