Summary Strategic Management PART A STRATEGIC ANALYSIS Lesson 1 Strategic Schools of Thought and Strategic Discourse Strategy is the long-term direction of an organisation. Strategy and marketing are alike but they have different purposes. The importance of a long-term perspective on strategy is emphasised by the three horizons framework. It suggest that every organisation should think of itself as comprising three types of business or activity‚ defined by their horizons in terms of years
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strategy is about the long-term direction of an organisation and addresses three basic questions: 1. Where do we compete? 2. How do we compete? 3. How will we implement it? Analyse the external (Porters 5 Forces‚ PESTEL) and internal environments ( Analyse the sustainability of the organisations current competitive advantage: diversification‚ differentiation Analyse the method of pursuing the strategy: organic growth‚ acquisition‚ strategic alliance How competitive advantage could
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| (Front sheet for BTEC – Level 7 assessment in Business) Front Cover sheet BTEC – Level -7‚ EDSML in Strategic Management & Leadership Strategic Human Resource Management (Unit 10) (Submitted to –Mr. Gopinath ) LEARNER’S BRIEF Learner’s Name:……………………………………. ID…………………………………………….. Class (Course)………………………………………….. Section …………………………………………. Unit title…………………………………………
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2 BUSINESS POLICY AND STRATEGIC MANAGEMENT Learning Objectives • • • • • Learn what business policy and strategy is all about. Know the framework and importance of strategic management. Know the strategic management process. Have an understanding of corporate vision and mission. Learn how strategy operates at different levels of the organization. Without a strategy the organization is like a ship without a rudder. Joel Ross and Michael Kami Strategic management is not a box of tricks or a bundle
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Jean-David Bokungu Assignment about the group presentation McDonalds I’m lovin’it McDonalds is the biggest chain of hamburger restaurants in the world‚ with 33.000 restaurants‚ around the world the serve nearly 68 million customers in the daily basis in almost 119 countries around the world‚ 1.7 million employees. McDonalds was created by Richard James “Dick” McDonald and his brother Maurice James”Mac” McDonald‚ they were amongst the first pioneers of American fast food restaurants .They
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Case Study 4.4 A NEW DIRECTION FOR THE UPSTAGE THEATRE The board of the Upstage Theatre Company had assembled to hear the Artistic Director’s proposals for the following year’s season. Mark Buck‚ the Artistic Director‚ had built a reputation on his staging of popular comic seasons‚ and most members of the board expected a similar proposal this year. Buck entered the boardroom‚ and after a few general remarks‚ began to speak about his plans for the season. As he spoke‚ the board members began to
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Organizational Culture as Steve Jobs’ Leadership Prop So often when we think of a company’s strategy‚ organizational culture is the missing puzzle piece. Instead‚ attention is focused on customers‚ competitors‚ and financial resources. The neglect of organizational culture is unfortunate since leaders are responsible for so many other demands‚ but an understanding of the organization’s culture and its potential for enabling a positive deviant strategy is important. Organizational culture
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are easily noticeable and measurable as compared to deep-level differences. One of the example is the use of expatriates who are professional personnel employed outside of their home country to work or assist in another organisation. Standard Chartered is one of the organisations which embraced surface-level diversity. It operates overseas and send executive to run subsidiaries in India and China since 1853. (Mellahi‚ Frynas & Finlay 2005) There will be a diverse of nationalities‚ culture and
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BCom Honors (Strategic Management) STRATEGIC MANAGEMENT Module code: STM8X09 2014 STUDY GUIDE Lecturer: Miss Anoosha Makka Copyright © University of Johannesburg‚ South Africa Second edition 2008 Printed and published by the University of Johannesburg © All rights reserved. Apart from any fair dealing for the purpose of research‚ criticism or review as permitted under the Copyright Act 98 of 1978‚ no part of this material may be reproduced‚ stored in a retrieval system
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all‚ of today ’s organisations is to create sustainable competitive advantages. However‚ because of the fierce competitive environment and the risk of imitation‚ it is crucial to seek for continuous innovation if the organisation is to succeed on the market. To avoid getting in a situation doing just what the competitors do‚ a way is to break the rules of the market by strategic innovation (Jacobs & Heracleous‚ 2005)‚ thus a change of the organizations ’ strategy. Strategic change as a subject
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