Cultural Diversity in India India has a history of thousands of years . People have been living in India since the Stone Age. People from different regions of the world came to India. They became one with the Indian culture .From this has evolved the composite Indian Culture. All of us living in different parts of the country are Indians. Though there is a variety in our languages‚ literature and art‚ as Indians‚ we all are one. It is this diversity which has created a sense of unity among the Indians
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India is the world’s second most populous nation. It is a land where the old and the new‚ the traditional and the modern‚ and the local and the international coexist—sometimes comfortably‚ sometimes not. In managing brands and targeting consumers‚ advertising must understand and contend with the social and cultural diversity of India. Thus‚ if advertising is to reflect society‚ the question in India becomes: Which India to reflect? The contrast between what is manufactured at home (and thus‚ Indian)
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The Middle Class in India I was born in a middle class Indian family. Since the age I got to understand this world I saw my parents working hard all day and night. I learned at a very young age the struggles that my parents faced. I was good in studies from childhood and that was the biggest thing my parents were proud of. At the end of each long day my dad would say to my mom‚ "I will give my son the best education‚ he will not struggle like this. What I was unable to do‚ my son will do." My father
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INTRODUCTION India offers astounding variety in virtually every aspect of social life. Diversities of ethnic‚ linguistic‚ regional‚ economic‚ religious‚ class‚ and caste groups crosscut Indian society‚ which is also permeated with immense urban-rural differences and gender distinctions. Differences between north India and south India are particularly significant‚ especially in systems of kinship and marriage. Indian society is multifaceted to an extent perhaps unknown in any other of the world’s
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Short Speech on Corruption in India : Corruption in India is one of the most menacing threats that our economy has been battling with ever since the independence. At all levels of Indian bureaucracy corruption has seemingly taken its toll and has been corroding the structure of our nation. Be it private sector or public sector‚ Indian people have a tendency of misusing the public position/power in their favor to fulfill their motives and gain personal benefits. All these “allegations” are not solely
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In 1600‚ the East India Company acquired a charter from Queen Elizabeth I‚ granting it the sole right to trade with the East. The royal charter‚ however‚ could not prevent other European powers from entering the Eastern markets. By the time the first English ships sailed down the west coast of Africa‚ round the Cape of Good Hope‚ and crossed the Indian Ocean‚ the Portuguese had already established their presence in the western coast of India‚ and had their base in Goa. In fact‚ it was Vasco da Gama
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Brochure More information from http://www.researchandmarkets.com/reports/573364/ Tea in India Description: Commodity prices of tea were very dynamic and all players had to increase their unit prices in 2009. The rise in prices has resulted in loose tea losing out to small local tea manufacturers‚ as it has been able to absorb the rise in costs. The price points of local tea players have been close to those of loose tea‚ and as such these small regional players have seen some growth. There has
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India: The Jewel in the Crown India is officially known as Republic of India. It is a country located in South Asia. It is the seventh largest and second-most populous country in the world. New Delhi is the capital India. The Indian economy is the world’s tenth-largest in nominal GDP and third-largest in purchasing power parity. India became one of the fastest-growing major economies in the world. It is considered as a newly industrialized country. Lewis Theory of Development is a structural-change
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now‚ when India is desperate to attract capital to fund its big balance-of-payments gap‚ the red carpet it rolls out is a little dusty. A year after rules were eased to permit foreign “single-brand” retailers to operate in India‚ Sweden’s IKEA is still waiting for the go-ahead to sell Nordic comfort food and furniture. India’s cabinet has yet to make its mind up about the flat-packed sort‚ it seems. The delay may become just another war story about foreign direct investment (FDI) in India. In the
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Objectification of women in India "You can tell the condition of a Nation by looking at the status of its Women." Jawaharlal Nehru‚ Leader of India’s Independence movement‚ and India’s first Prime Minister. According to a global poll conducted by Thomson Reuters‚ India is the "fourth most dangerous country" in the world for women and the worst country for women among the G20 countries. Today’s India offers a lot of opportunities to women‚ with women having a voice in everyday life‚ the business
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