market with winning products in the compact‚ midsize car and utility vehicle segments. The company is the world’s fifth largest medium and heavy commercial vehicle manufacturer‚ and the world’s second largest medium and heavy bus manufacturer. PEST ANALYSIS Political: • Strong tax incentives for inbound investors • Strong political motivation for globalization • Strong reputation and trust • Adaptive legislative framework • Negative effect on the IT industry after 2009 as the government’s
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PEST ANALYSIS OF TESCO Tesco was founded in 1919 by Jack Cohen. The supermarket chain now has stores in 14 countries across Asia Europe and North America. Sir Terry Leahy chief executive since the mid 1990s states. "Our core purpose is‚ ’To create value for customers to earn their lifetime loyalty’. We deliver this through our values‚ ’No-one tries harder for customers’‚ and ’Treat people how we like to be treated’". The underlying aim is of course to make higher profits‚ but there is a clear
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production or other facilities in a foreign country‚ and maintains effective control of said investment. Foreign firm need to invest in country other than home country because they see ample opportunity in host country. The host country also benefits from FDI. A developing country generally lacks capital‚ technology and human resource as well. Thus any increase in capital and technology transfer will increase the consumption and economic wellbeing of the host nation. The investing firm will bring improved
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and capabilities in strategy formulation. • The resources of the firm • Organizational capabilities • Appraising the profit potential of resources and capabilities • Putting resource and capability analysis to work—a practical guide • Creating new capabilities. Shifting the Focus of Strategy Analysis: From the External to the Internal Environment THE FIRM Goals and Values Resources and Capabilities Structure and Systems THE INDUSTRY ENVIRONMENT STRATEGY STRATEGY •Competitors •Customers
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Unit 4- Task 4 SWOT Analysis “The results of a questionnaire given to 200 people that regularly visit McDonalds found the following: * 85% are happy with the service in their local McDonalds. * 80% would like McDonalds to be open 24/7. * 50% thought they could make a happy meal healthier. * 65% would like more wraps on the menu. * 30% would like part of the menu to be focused on healthier options. * 20% said staff were unfriendly. * 90% said parking facilities were good
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PEST Analysis for a Company in the Tourism Industry The Tourism industry is one of the fastest growing industries in the world. The World Travel and Tourism Council estimates that in 2004 Travel and tourism is expected to generate * US$ 5‚490.4 billion of economic activity * 10.4% of total GDP * 214‚697‚000 jobs or 8.1% of total employment * 12.2% of total exports [1] My task is to conduct a PEST analysis for a company within the Tourism industry. Within the tourism industry‚ I have
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REGIONAL TRENDS IN FDI CHAPTER II Salient features of 2011 FDI trends by region include the following: • Sub-Saharan Africa drew FDI not only to its natural resources‚ but also to its emerging consumer markets as the growth outlook remained positive. Political uncertainty in North Africa deterred investment in that region. • FDI inflows reached new record levels in both East Asia and South-East Asia‚ while the latter is catching up with the former through higher FDI growth. • FDI inflows to South
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Marketing Environment What would you assume to be the key PEST drivers? PEST/STEP is about the macro environment. We should use the finer grained variant of Kotler which details Social into Cultural‚ Demographic and Natural (the first two probably being very “yielding”). Political Forces Alcohol consume is a threat to public health and should be constrained • Market monopolization in Scandinavian and other countries • Alcohol taxes in most countries of the world • Anti-alcohol campaigns
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EXPORT‚ LICENSING & FDI a) Export: Exporting involves producing goods at home and then shipping them to the receiving country for sale. Pros: 1) It is a relatively low-cost activity to get involved in international business and expand profit. 2) A firm can further create economies of scale which should lead to lower cost and hence expansion of profit Cons: 1) In relation to location economies‚ a firm may not always be located in the best region for that specific area and is therefore restricted
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investment has increasingly been identified as a major growth-enhancing component in most developing countries. FDI promotes economic growth in the host country in a great number of ways. From a more compressed perspective‚ these effects of foreign investment could be direct through a certain investment source or indirect through certain spillover effects. In a more broad view however‚ FDI could be said to put pressure on the firms in their host countries to improve their competitiveness leading them
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