CASE FACTS Entered Indian market in 2001 with launch of Skoda. Audi and Volkswagen brands launched in 2007. Two group companies – Volkswagen India & VGSIPL. Volkswagen India – Volkswagen branded cars. VGSIPL – Audi and Skoda. Marketing strategy in India – Product‚ Place‚ Price‚ Promotion. ISSUES Caters mainly to luxury segment. Higher price range – except Skoda Fabia. Lack of brand awareness among Indian consumers. Lack of aggressive marketing in earlier phases. Lesser
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Concerns Affecting Foreign Tourism in India? If recent news reports are to be believed‚ the writing is on the wall. There has been a 25% drop in the number of foreign tourists visiting India over the last three months‚ following a widely publicized spate of sexual attacks on women. Even worse‚ the number of foreign female tourists has decreased substantially‚ by 35%‚ over the same period. The findings come from a survey of 1‚200 tour operators in cities across India‚ conducted by the Associated Chambers
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FEDERALISM IN INDIA Federalism is a basic feature of the Constitution of India in which the Union of India is permanent and indestructible. Both the Centre and the States are co-operating and coordinating institutions having independence and ought to exercise their respective powers with mutual adjustment‚ respect‚ understanding and accommodation. Tension and conflict of the interests of the Centre and the respective units is an integral part of federalism. Prevention as well as amelioration of conflicts
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McDonalds in India Note: This is intended as an example of an ‘essay style’ for a case analysis. It is not supposed to be perfect but can be used to guide you in how to approach your assignment. Dr Dallas Hanson wrote it and supports the ideas presented but suggests it as ‘plausible’ rather than the ‘right answer’.It is around an 85% answer –better are certainly possible. Introduction. McDonalds in India operate in the Indian branded fast food market. That is‚ fast food that has a western
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Pollution is an issue of concern in the modern world that we live in today. There are many types of pollution‚ namely air‚ water and noise. Pollution in our environment will undoubtedly affect our quality of life. Our naturally beautiful world becoming ugly because it is suffering from the effects of environmental pollution. Pollution can also cause various health problems and other negative effects. Air pollution is caused by the emission of toxic gases from vehicles‚ factories and open burning
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INTRODUCTION TO INDUSTRY The Times of India (TOI) is an Indian English-language daily newspaper. According to Audit Bureau of Circulations‚ it has the largest circulation among all English-language newspapers in the world‚ across all formats (broadsheet‚ tabloid‚ compact‚ Berliner and online). In 2008‚ the newspaper reported that (with a circulation of over 3.14 million) it was certified by the Audit Bureau of Circulations (India) as the world’s largest selling English-language daily‚ ranking
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Project Report "Transport System in India" TRANSPORT SYSTEM TRANSPORT: Transport is a system in which passengers & goods are carried from one place to another. Modes of Transport: Transportation is generally divided into three modes-LAND‚ WATER & AIR. The Land Transport consists of roads and railways. Water Transport is also divided into two types: (a) RIVER OR INLAND TRANSPORT (b) SEA OR OCEANIC TRANSPORT. The latest and the fastest mode of transport is Air Transport. IMPORTANCE
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Taxation in India The Indian Tax Structure is quite elaborate‚ with clear distinction in authority between Central‚ State and local governments. The taxes levied by the Central government are on income (other than tax on agriculture income which would be levied by the state government)‚ customs duties‚ central excise and service tax. The State government levies Value Added Tax (VAT)‚ sales tax in states where VAT is not applied‚ stamp duty‚ state excise‚ land revenue and tax on professions. Local
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customers in 119 countries across the world through 30‚000 restaurant outlets. McDonald’s opened its door in India in October 1996 in Vasant Vihar a colony of New Delhi. From 1996 till today McDonald’s has successfully a total of 58 restaurants and is also planning to add another 90 new restaurants within the next three years. THE TRADITIONAL INDIAN FOOD AND RESTURENT AVAILABILITY India is a country of tradition and culture‚ its tradition and culture is like a pearl necklace where every beautifully
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Pepsi wanted to enter India… As the major market for PepsiCo‚ the US‚ was reaching saturation levels India’s vast population offered a huge untapped customer base Urbanization had familiarized indians with leading global brands Question 1 Why do companies like Pepsi need to globalize? What are various ways in which foreign companies can enter a foreign market? What hurdles and problems did India face when it tried to enter India in 1980s? Need for globalization Wider and newer
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