CASE FACTS Entered Indian market in 2001 with launch of Skoda. Audi and Volkswagen brands launched in 2007. Two group companies – Volkswagen India & VGSIPL. Volkswagen India – Volkswagen branded cars. VGSIPL – Audi and Skoda. Marketing strategy in India – Product‚ Place‚ Price‚ Promotion. ISSUES Caters mainly to luxury segment. Higher price range – except Skoda Fabia. Lack of brand awareness among Indian consumers. Lack of aggressive marketing in earlier phases. Lesser
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INTRODUCTION India is my country. All Indians are my brothers and sisters. I love my country and I am proud of its rich and varied heritage. I shall always strive to be worthy of it. I shall give my parents‚ teachers and all elders respect and treat everyone with courtesy. To my country and my people‚ I pledge my devotion. In their well-being and prosperity alone lies my happiness. To write about this subject is like romancing with India. There is so much to dream about India; so much to cherish
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IS INDIA GROWING OR DEVELOPING? INTRODUCTION: India is the tenth largest economy in the world(by nominal GDP) is the second fastest growing economy in the world.But still we have the one third of the world’s poorest people. Have we ever think about this fact? What is the reason behind India’s poverty despite the steep growth in our economy?Is growth and development both are same?Hope this paper could provide a lucid explanation about India and its’ so called
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incorporated on ********* as a Private Limited Company‚ is promoted by Dr..Aloke Kanti Chatterjee‚ & Mr.Arup Kanti Chatterjee. 2. The Promoters : a) Dr.Aloke Kanti Chatterjee – One of the best known technical person in the Paper Industry of India. With an overall experience of 40 years in different paper manufacturing companies. He has completed his doctored in the respective field after completing double engineering degree and paper technology from IIT Roorkee. b) Mr.Arup Kanti Chatterjee-
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ACCOUNT OF INDUSTRIALIZATION IN INDIA AND IN KERALA 20 . Introduction By way of substantiating the thesis that the large scale industries and their promotion have proved detrimental to environment‚ a close look at the history and evolution of industrialization is a must. But such a historical account of industrialization is too vast a field for the researcher to look into. It is therefore necessary to limit this enquiry to the area of industrialization in India in general and to industrialization
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national economic orders which are productive and competitive. Trained manpower resources and high level of technological capacities. High levels of defense or possession of nuclear and missile weaponisation 1 Ten years from now‚ the people of India will be more numerous‚ better educated‚ healthier and more prosperous than at any other time in our long history. Having eradicated the scourge of famine that plagued the country for centuries‚ we still confront the challenging tasks of providing a
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would like to count my chickens before they have hatched (because I am sure they will). When India is a super power‚ she will quite obviously be very rich. So‚ the first step would be to strengthen the Indian Army‚ Navy and Air force‚ to prevent and protect from any future external attacks. Secondly‚ we should be prepared for traitors within the country. The not so good citizens would not wish for India to become a powerful nation‚ and may even sell our secrets to unworthy competitors. This
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Studies‚ IIT Roorkee Business Environment‚ Textile Sector Report Contents 1. 2. AN OVERVIEW OF TEXTILE INDUSTRY IN INDIA .............................................................................. 2 TEXTILE SECTOR EVOLUTION IN INDIA............................................................................................ 4 2.1 2.2 2.3 3. State of textile industry in India till independence.................................................................. 4 Post-Independence Era..........
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The global market for insulin is expected to reach USD 47.54 billion by 2020‚ according to a new study by Grand View Research‚ Inc. Growing global prevalence of type I and type II diabetes and the presence of high unmet needs in emerging markets such as India and China are expected to be two of the most significant growth drivers of this market. Moreover‚ increasing incidence rates of lifestyle induced diseases such as obesity and growing global geriatric population base are expected to serve the
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The environmental problems in India are growing rapidly. The increasing economic development and a rapidly growing population that has taken the country from 300 million people in 1947 to more than one billion people today is putting a strain on the environment‚ infrastructure‚ and the country’s natural resources. Industrial pollution‚ soil erosion‚ deforestation‚ rapid industrialization‚ urbanization‚ and land degradation are all worsening problems. Overexploitation of the country’s resources be
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