CASE FACTS Entered Indian market in 2001 with launch of Skoda. Audi and Volkswagen brands launched in 2007. Two group companies – Volkswagen India & VGSIPL. Volkswagen India – Volkswagen branded cars. VGSIPL – Audi and Skoda. Marketing strategy in India – Product‚ Place‚ Price‚ Promotion. ISSUES Caters mainly to luxury segment. Higher price range – except Skoda Fabia. Lack of brand awareness among Indian consumers. Lack of aggressive marketing in earlier phases. Lesser
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INTRODUCTION BANKING SYSTEM IN INDIA What is a bank ? A bank is a financial institution that provides banking and other financial services to their customers. A bank is generally understood as an institution which provides fundamental banking services such as accepting deposits and providing loans. There are also nonbanking institutions that provide certain banking services without meeting the legal definition of a bank. Banks are a subset of the financial
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ask him if she should get it for him‚ so it can soothe him ( Pg #).Yet Willy just ignores her suggestion and continues on with his story about him being fine while driving and observing the scenery. That conversation brings a dismissive attitude towards Linda. She does everything she can to fulfill her husband’s needs‚ yet she doesn’t receive the same treatment. Linda seems to be accepting of the role she plays in the Loman household. Miller portrays her as a very gullible woman who believes that
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McDonald’s in India‚ Critical Thinking Analysis Do you think McDonald’s has done well in addressing the key macro- environmental factors in India‚ and why? I will start off by saying; Yes‚ I think McDonald’s did really well in addressing the key macro-environmental factors in India. To give some more debt to this answer‚ I found it convenient to use the PESTEL analysis as a tool to identify the key macro-environmental factors that were relevant for McDonalds when they entered India‚ and then shortly
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Water Shortage and Management in India Water has become a significant problem in the 21st century. India being one of the most heavily populated countries in the world‚ its agricultural supplies are uncertain. The rapid pace of globalization and modernization in the country has gradually caused some parts of the river basins to limit access to the basic resource. About 25% of the world’s population doesn’t have adequate amount of water for ideal living and hygiene‚ leading to more than 2 million
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opportunity to realize our dream of India Shining? There has been a lot of talk about the opportunity divide in India. This Opportunity Divide is that by the year 2022‚ 800 million people will be in the working age group but out of these only 200 million will be graduates while the remaining will be in the unskilled group. According to research done by NSDC‚ between the year 2008 and 2022‚ 347 million jobs will be created across 22 different high growth sectors in India. For example‚ the jobs available
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India Vision 2020 sivakumarsachin 22-Apr-09 Identifying potentials and anticipating the challenges to our future progress in different sectors of the national economy does not constitute a vision of the country’s future. These disparate threads need to be woven together to reflect the integrated nature of our national life. Then‚ there still remains the question of whether to be preoccupied by the negative possibilities or to throw our full weight behind efforts to fully realise the positive
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imprisoned numerous times for civil disobedience. The nationalist movement achieved its goal when India gained its freedom at midnight on August 14‚ 1947. Upon Britain’s withdrawal‚ Nehru became independent India’s first prime minister (1947-1964) and a leader of the Nonaligned Movement during the Cold War. Jawaharlal nehru wrote his major books‚ Toward Freedom (1936)‚ an autobiography; The Discovery of India (1946); and Glimpses of World History (1934)‚ a series of letters to his daughter‚ Indira
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who becomes MD in 1999 FABINDIA UNDER WILLIAM BISSELL End of license raj‚ and liberalization gave textiles duty concessions on machine imports William s vision included expansion‚ depending less on exports and setting up retail operations India saw robust
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NATIONALISM IN INDIA Introduction: Allegories‚ songs and past had played a great role in the rise of nationalism in Europe. Similarly‚ in India the struggle against oppressive colonial rule brought the people close from where they visualised themselves as a part of great nation‚ i.e.‚ India. World War I‚ Khilafat and Non-Cooperation: World War I came to an end in 1919. There was a new political and economic situation in India. Defence budget was increased and forced recruitment of peasants in army
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