the company position and advertise the product to (i) Generation- X Consumers (ii) Affluent’ baby boomers. Q4. (a): Are there any circumstances in which information from advertisement likely to be more influential than word of mouth? Q4. (b) Find two ads that depict two different defence mechanisms and discuss their effectiveness. Q5. (a) How can marketers use measures of recognition and recall to study the extent of consumer learning? Q5. (b) What is market Segmentation? How is the practice
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ABOUT CONSUMER BEHAVIOUR Consumer behavior is an applied discipline. Its application exists at two different levels of analysis. One is at the micro level perspective and other at the macro level perspective. Micro level seeks application of the knowledge faced by the individual‚ firm or an organization. The macro perspective applied knowledge of consumer include the aggregate level of problem faced by large groups or by society as a whole. Buying behavior is an attempt to understand and predict
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According to www.business-standard.com Article Chik mate by Gouri Shukla / Mumbai June 3‚ 2003 “Chik has become the second-largest shampoo brand — after fast-moving consumer goods giant Hindustan Lever Limited’s (HLL) Clinic Plus — in volume terms.” As per www.moneycontrol.com‚ “The shampoo sachet‚ which unlocked instant consumer recognition and cult-brand status for the company‚ today makes up almost 75% of shampoo sales in India. It may not be a premium brand yet‚ but Cavin Care ’s Chik shampoo
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CONSUMER IMAGERY Consumers have certain perceptions or images relevant to consumer behavior. These include: (i) Self Image. Each individual has a perceived image of himself or herself with certain traits‚ habits‚ possessions‚ relationships and behavior. They are unique and basses on ones background and past experiences. Consumers buy products they perceive to be congruent with their self-image. Self image can be ideal (how they would like to be perceive themselves) actual (how they would like to
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King of Prussia mall is located in King of Prussia‚ Pennsylvania. I have attended this mall many times before. I decided to do my observations on a Saturday because I assumed the mall would have a high frequency of people‚ which in turn would make my paper better. King of Prussia mall has neutral colors from top to bottom. Tan white stone decorates the floors‚ the walls‚ and part of the ceiling. The mall is composed of columns‚ patterned tiles‚ and iron rod railings. The mixture of clean glass and
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Tata’s Nano: A Small Car with Large Consumer Surplus? Ref. No.: ME0012 op y Tata’s Nano: A Small Car with Large Consumer Surplus? “Since‚ promise is a promise the standard dealer version will cost Rs 1 lakh‚”1 – Ratan Tata‚ Chairman‚ Tata Sons “We designed the Nano to offer a new form of transport to the people of India and maybe later‚ to the rest of the world.”2 – Ratan Tata‚ Chairman‚ Tata Sons “…if economists are to play their part in shaping the canons of economic policy
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Microeconomics Final Project-Hybrid Cars Product: The #1 selling hybrid is the Toyota Prius Hybrid. Toyota is already on its third generation of the Prius. The gas/electric Prius hybrid retains its lock on this category for the fifth straight year. Despite lots of new hybrid models‚ the Toyota Prius’ 44 mpg (overall) is still the best in any five-passenger car. The interior is roomy and versatile‚ and the Prius has proven to be very reliable. Other Hybrid cars include the Honda Insight Hybrid
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Work Culture Preferences Mgt 521 Work Culture Preferences My work culture preference results indicate I prefer high powered‚ well resourced‚ and ethical jobs. My preferred high powered attributes of a job would consist of high salaries‚ career advancement‚ and learning new skills. My preferred attributes of a well resourced job would include a being a safe work environment and comfortable atmosphere. My preferred attributes of an ethical job would include being fair‚ making a difference in
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Geometry Segment 1 Notes . POLYGONS All of the figures you saw in the slideshow were polygons. A polygon is a closed figure with three or more sides. The prefix poly- means “many” while -gon means “angle.” So a polygon is a many-angled figure. 5 Sides : Pentagon 6 Sides : Hexagon 7 Sides : Heptagon 8 Sides : Octagon 9 Sides : Nonagon 10 Sides : Decagon 11 Sides : Hendecagon 12 Sides : Dodecagon A regular polygon is a many-sided figure where
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Redemption of Preference Shares The fund provided by the owners in to a business is known as capital. You know that capital of the business depends upon the form of business organization. From ownership point of view‚ there are number of business organizations like‚ sole proprietorship business‚ partnership business‚ cooperative societies‚ joint stock companies etc. Total capital of the company is divided into a number of small units of fixed amount and each such unit is called a share. The fixed
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