000-crore skin care market‚ the anti-aging segment is the fastest growing at 93% year-on-year. The anti-aging market in India has tremendous potential and is the fastest growing segment in the skincare market. At approximately 2 per cent of the overall skin category‚ it has doubled in the last three years. Anti-aging cosmetics include products as diverse as anti-aging eye creams‚ facial creams‚ face lotions and day and night creams. Consumers pay Rs 300-6‚000 for such products from brands
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Identifying Market Segments and Targets Mustafa Faisal Sothern New Hampshire University March 2015 Identifying Market Segments and Targets The segmentation of the market helps the marketers to identify the customers who share the same needs and wants (Kotler‚ & Keller‚ 2012). There are many different levels of market segmentation such as‚ geographic‚ demographic‚ psychographic‚ and behavioral segmentation (Kotler‚ & Keller‚ 2012). The geographic segmentation used when the marketers segment the market
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was licensed‚ expansion restricted and locations for setting up plants decided by the government. Two wheeler productions were under a lakh during the 70’s and iconic brands like Royal Enfield’ s bullet and Bajaj Auto’s Chetak won the hearts of Indian consumers. "There was dowry and chetak. Dowry was bad and chetak good‚� says Rahul Bajaj‚ chairman‚ Bajaj Auto After almost decades of a monopoly for Bajaj Auto‚ things began to change. The 70’s and 80’s saw new manufacturers like LML Scooters India
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online sales now account for almost 10 percent of total retail sales in the UK. V MALL is an online virtual shopping mall that offers a wide variety of products catering to everyone’s needs on a 24X7 basis at the click of a button. Shoppers can have their purchases from our virtual store delivered at their doorstep without them having to break a sweat over travelling or carrying their luggage. Our virtual mall is a great destination for customers to meet their shopping desires. It has a wide range
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CONSUMER SATISFATION OF MILK AND MILK PRODUCTS OF MILMA INTRODUCTION Milk is an opaque white liquid produced by the mammary glands of female mammals (including monotremes). It provides the primary source of nutrition for newborns before they are able to digest other types of food. The early lactation milk is known as colostrum and carries the mother’s antibodie to the baby. The exact component of rawmilk varies by species‚ but it contains significant amounts of saturated fat‚ protein and calcium
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Consumer Behavior School of Business Management ‚ NMIMS FT MBA II Year Trimester IV 2013-2014 Goals: Post liberalization‚ companies in India that earlier had a very product oriented or sales oriented approach realized the need for customer orientation. It hence became imperative to know the customer not only on quantitative measures (What‚ how much)‚ but also on qualitative measures (the Whys & Haws). This meant understanding the external & individual determinants affecting consumer
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REPORT ON Brand Preference of Mobile Phones Among the Students of Indian School of Mines Submitted To: Department of Management studies Submitted By: NAME: KOTA NAVANEETH Admission No. - 2009JE0502 MINING ENGG. WITH MBA (X-Semester) |Page ACKNOWLEDGEMENT When I embarked this project‚ it appeared to me as onerous task. Slowly as I progressed I did realized that I was not alone after all. I wish to express my gratitude to Prof. D.C. Panigrahi‚ director‚ Indian school of Mines‚
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A report on the reading preferences of KPLI and PPISMP TESL students in IPGK Raja Melewar According to the table it shows us the different preferences between KPLI and PPISMP TESL students in IPGK Raja Melewar. There are basically seven different types that based on the types of books as shown in the following table. The seven types of books are the thriller‚ science fiction‚ romance‚ horror‚ mystery‚ historical‚ and fantasy.This research have been took by the PPISMP Mathematics group students
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Demand in the Market for Money: The Liquidity Preference Framework Whereas the loanable funds framework determines the equilibrium interest rate using the supply of and demand for bonds‚ an alternative model developed by John Maynard Keynes‚ known as the liquidity preference framework‚ determines the equilibrium interest rate in terms of the supply of and demand for money. Although the two frameworks look different‚ the liquidity preference analysis of the market for money is closely related
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Created by: The 4 P’s Jessica Burg Alice Popescu Ranjita Shetty Ritesh Maskay Project Summary Car sharing is an economical and eco-friendly mode of transportation that is designed to fulfill a just-in-time need for personal access to passenger cars. This transportation network encourages people to be socially and environmentally responsible by minimizing private vehicle ownership. Car sharing started gaining popularity in the early 1990s in Europe. Today‚ such fleet of automobiles operates
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