3BM090 Consumer Behavior Assignment 1: Perception Student Number: 129095855 Student Name: Lee Xiao Xiang Module Leader: Keith Brighty Table of Content Page 1. Introduction 3 2. Perception 3 3. The positioning map 4 4. Sensory systems 5 5.1. Vision 5 5.2. Sound 7 5.3. Touch 8 5.4. Smell 9 5.5. Taste 10 5. Sensory Thresholds 11 6.6. Absolute Thresholds 11 6.7. Differential Thresholds 12 6. Subliminal
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CONSUMER BEHAVIOR – UNIT ONE INTRODUCTION OF CONSUMER Earlier consumer were related to the monetary exchanges disregarding the service sectors but these days the consumers are not only limited to the values of money but alsoto intangible objects like services from hospitals‚ telecommunications‚ academic institutions etc. Any organizations’ potential audience or general public can be considered as consumers. Examples of such may fit to the citizen of the nation to the Election commission or
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“Enclosed. Encyclopedic. Endured: On Week at the Mall of America to transmit his opinion to the public. He begins by offering the basic facts about the mall and its features. The Mall of America was open for business in the summer of 1992‚ and David Guterson was among the first few thousands of individuals to visit it. He goes a little in depth of the Mall of America by displaying fun facts (Guterson 398). Guterson tries to explain in his opinion why the mall isn’t such a good place to go.
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Scenario MKT 113 - Mall of America Sheila Savage Southern New Hampshire University Mall of America is the largest mall to date in the United States. In my paper today I will be talking about the two primary target markets that Mall of America has and what marketing strategies they should be using to reach those markets. We will also be talking about the types of market research the Mall should be using to decide how to grow. Finally we will also be talking about how the Mall should use Social media
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S.No TITLE PAGE NO 1 PERCENTAGE ANALYSIS: GENDER V.S BRAND 26 2 PERCENTAGE ANALYSIS: FREQUENCY TABLE 26 3 PERCENTAGE ANALYSIS:AGE V.S BRAND 27 4 PERCENTAGE ANALYSIS:AGE FREQUENCY TABLE 27 5 PERCENTAGE ANALYSIS: INCOME FREQUENCY TABLE 28 6 PERCENTAGE ANALYSIS: CRITERIA FREQUENCY TABLE 29 7 CROSSTABS- BRAND V.S CITERIA 30 8 CROSSTABS: BRAND V.S NUMBER OF YEARS 31 9 CROSSTABS: BRAND V.S INSTALLATION COST 32 10 CROSSTABS: BRAND V.S RECHARGE AMOUNT 33 11 CROSSTABS: BRAND V.S CRITERIA 34
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The Smart Car The Smart car was introduced in 1994 between Mercedes-Benz and the Swiss manufacturer of Swatch watches and was unveiled in 1997. The car was named for “Swatch‚ Mercedes and art.” The Smart car only measures in at 8-feet-8-inches long and is 5-feet-1-inch wide. More than 95% of the components are recyclable. The Smart car is priced in at three different versions. The Pure is at the base level and starts at $11‚590. The Passion is decked out and is most popular and starts at $13
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ALI MALL: Repositioning Study ________________________________________________________________ I. Background Ali Mall is the first fully enclosed shopping mall in the Philippines. Named after famed boxing champion Muhammad Ali‚ it has a total area of over 62‚000 square meters and houses four levels of specialty shops‚ entertainment outlets‚ designer boutiques‚ six cinemas‚ parking‚ and a food gallery. It belongs to the Araneta Group of Companies‚ a progressive and diversified group
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It is one of the largest car manufacturers in the world and its headquarters are speeded through out the United States. GM is known as the sale leader from 77 years till now‚ and it sells and services under the brand names of Buick‚ Cadillac‚ Chrysler‚ GMC‚ Chevrolet‚ Vauxhall‚ Daewoo Holden‚ Opel‚ and Former GM automotive brands include Oakland‚ Oldsmobile‚ Pontiac‚ Hummer‚ Saab‚ and Saturn. GM operates in 157 countries and employee 202‚000 employees. It also produces cars and trucks in over 31 countries
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Introduction Indian Aviation sector in the post-liberalization period can be divided into two phases: 1992-99‚ when six major private airlines took to the sky and post-2000 – witnessing a new breed of airlines jostle for their share of the sky. In 1992-93 the entry of new players in Indian Civil Aviation Industry was facilitated because of change in environmental factors. Two of the most important changes were: deregulation for private sector and the relaxation in rules regarding fleet size. Banking
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A Research Paper on Effects of SALES Promotion on Consumer Buying behavior: A Perspective on FMCG Products Subject: RMM Submitted To Faculty Name:Dr. Govind Dave Institute: Indukaka Ipcowala Institute Of Management (I2IM) Prepared By Roll No.:12MBA067‚ 12MBA006‚ 12MBA074‚ 12MBA111‚ 12MBA116 Effects of Sales Promotion on Consumer Buying Behavior: A Perspective on FMCG Products Introduction Today’s customer is habituated with the sales promotion activities
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