Consumer Report 1 Consumer Union & Consumer Report Sim Yi’en Evynn MT219 - 26 Consumer Report 2 There are five consumer buying decision processes and they are problem recognition‚ information search‚ evaluation of alternatives‚ purchase decision and post-purchase evaluation. In my opinion‚ Consumer Reports information most impact information search. Information search involve two aspects of information search‚ the internal search and external search. As to how Consumer
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Car Industry Porters 5 Force Porter (1980) illustrates in this analytical tool 5 variables that determine the attractiveness of an industry for organisations in terms of profitability in their immediate environment. Using the forces in this model we can analyse how attractive the global car industry is to enter‚ the 5 forces are as follows. The threat of potential new entrants High barriers to entry is one of the determinants of whether a firm can enter into the industry or not‚ the
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2231-5985) STUDY OF CONSUMER BUYING BEHAVIOR TOWARDS BIKES Omesh Chadha* Abstract In this era of cut throat competition‚ no company can even survive in the market place without knowing its products strengths and weaknesses‚ opportunities and threats. It has to fortify itself against threats from the environment and exploit its strengths or increase profits. And in order to do so‚ the company has to conduct regular surveys to know the customer’s opinions‚ needs‚ and preferences. This helps the company
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friend of a high-ranking Japanese car maker‚ which has just started his job in Jakarta‚ asking journalists: “ why in this country a lot of similar cars passing by on the highway? “ The journalists could not answer. Two years later as he ended his assignment in Jakarta he told the same reporters ‚ he said. "I think I know the answer". According to him. in many countries people choose a car base on their needs. However. in Indonesia‚ most people selecting a car base on cars that are owned by a neighbor
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Section – A: Attempt all FIVE questions. Each question carries 06 marks. [30 Marks] Q1. What is consumer behavior? Why is it important to study consumer behavior? Q2. Discuss the concept of marketing. How is marketing orientation relevant to business? Q3. Discuss the difference between microenvironment and macro environment? Q4. Explain the influence of the internal factors on the consumer decision making process? Q5. Write short notes on:‐ a) b) Marketing Information System Marketing research
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PROTECTING CONSUMER INTERESTS UNDER COMPETITION LAW ___________________________ INTERNSHIP PROJECT REPORT SUBMITTED TO: THE COMPETITION COMMISSION OF INDIA UNDER THE GUIDANCE OF: DR. VIJAY KUMAR SINGH DEPUTY DIRECTOR (LAW) SUBMITTED BY: SHUBHANGI GOEL ILS LAW COLLEGE PUNE. ____________________________ COMPETITION COMMISSION OF INDIA NEW DELHI OCTOBER 2012 Protecting Consumer Interests under Competition Law ACKNOWLEDGEMENT I would like to take this opportunity to thank all
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The modification of company-manufactured vehicles‚ otherwise known as “Car Tuning”‚ has become increasingly widespread over the past few years. It has developed from industry application into being a popular hobby in which cars are modified by their owners in order to optimize performance‚ handling and perhaps add a personal touch. This type of activity might be mistaken by many to be reserved for racing “junkies”‚ but if we take a closer look‚ it actually proves to be quite beneficial in terms of
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Car Price Differentials in the European Union Submitted By: ‘Group 4’ Jan1‚ 1993: The single European act became law among member states of EU Goal: To remove barriers to cross border trade & investment within confines of EU Benefits: Increased competition & corresponding reduction in prices Jan1‚ 1999: EU’s member states adopted Euro as common currency Benefits: Would make it easy for the European consumers to compare prices across nations leading to harmonization of prices within Euro
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Introduction…………………………………………………………….….. 3 2. Literature Review……………………………………………….…..………4 3. Consumer Behaviour‚ Attitude and Propensity to Conform (Critically)….... 6 4. Factors of Conformity...………..……………………………………..…….. 8 5. Conclusion……………………………………………………………..…….17 6. Bibliography……………………………………………………………….…18 Title: Describe the factors that determine the amount of conformity likely to be observed among consumers. Introduction: The aim of this assignment to determine and understand the tendency
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the number of consumer related issues. Consumer protection has earned an important place in the political‚ economic and social agendas of many nations. In India‚ the Government has taken many steps including legislative‚ to protect consumers. Education is a life long process of constantly acquiring relevant information‚ knowledge and skills. Consumer education is an important part of this process and is a basic consumer right that must be introduced at the school level. Consumers by definition
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