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    Italian restaurant in America‚ we learn a lot about the differences between Italian and Italian-American cuisine through the many obstacles they face. Primo is a gifted chef‚ a culinary genius determined not to waste his talent making routine dishes that American customers expect. Secondo is the smooth front man‚ trying to do anything to keep the restaurant financially afloat. Italian cuisine is known for its diversity throughout Italy’s different regions and its abundance of difference in taste

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    monopoly and perfect competition as seen in in the below picture namely‚ monopolistic competition and oligopoly. Perfectly Competitive Monopolistic competition Oligopoly Pure Monopoly Fig. 1 Cases under study are – Indian restaurant market in UK (Monopolistic competitive) and AT&T’s wireless service (Oligopoly). Some interesting facts about these 2 cases:  Both are perfect examples for studying the behavior of Monopolistic competition & Oligopoly market structures

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    Case Study - McSpicy

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    of 84 percent Hinduism and 13 percent Muslim‚ making it one of the largest Islamic nations in the world. Many Hindus are vegetarians‚ however lamb and chicken are common in many of their dishes. Although cooking styles vary from region to region‚ cuisine in India is known for its large array of dishes and liberal use of herbs and spices (Zimmerman‚ 2013). Promotional strategy in India To promote the new McSpicy range‚ McDonald’s

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    Microwave Marketing

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    States and some in Asia—which are exported to the U.S. market and Europe. Your company markets several high-end models in India that are manufactured in the United States. Your presence in the Indian market is limited at this time. White Appliances has traditionally sold to the high-income segment of the Indian market. However‚ India is in the midst of a consumer boom for everything from soda pop to scooters to kitchen appliances. Demand for microwave ovens jumped 27 percent in two years amid surging

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    5 Plan of action 9 6 Conclusions 11 7 Questions & Answers 12 ABSTRACT VenkateshIyer with a background in commerce‚ dreamed of making a QSR which was very Indian‚ something that could generate edication‚ employement and entrepreneurship for the imderpreiveiledindianyourth.The Indian food retail sector was unorganized and largely catered to by small independent local vendors at the time. When VenkateshIyer co-founded GoliVadaPav with Shiv Menon in 2004‚ he saw a big

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    Aggarwal Sameer Narula May 10‚ 2008 Table of Contents Health&Fun – Product Overview and background .............................................. 3 Snack Foods – Indian Market and Competitive landscape .................................. 4 Snack Foods – Market & Customer Segmentation ............................................... 6 Indian Snack Foods Brands – Positioning map ..................................................... 7 Health&Fun – Proposed Marketing Mix................................

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    Ready to Eat Food Industry

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    1. INTRODUCTION In today’s competitive world the practical study forms an important part in each and every professional course. The MBA is a course in which the theoretical knowledge is backed by the practical study. That study is in the form of different projects which are undertaken during the MBA course. Here we have done a project on a READY TO EAT FOOD INDUSTRY as a part of MARKETING RESEARCH INFORMATION SYSTEM course. The current situation is made known to the students when they undertake the

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    Food Report-Pakistan

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    Food Preparation & Recipe Assignment Food Report Food vs. Lifestyle‚ Family Relationships‚ Economy Lifestyle Similar to Canada Pakistan has 3 meals a day: Breakfast‚ Lunch‚ and Dinner. Although‚ the culture of England has been adopted as evening tea is very common. This includes small snacks along side with tea‚ usually before sunset. Although‚ in Pakistan Islam in the major religion and one of the obligations is to participate in the month of Ramadan. During which time the household has two

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    Ethnic Market

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    Towards Indian Legacy PROF. RAJNIKANT P. PATEL*‚ PRANETI SHAH** With mounting western influence and focus on revival of traditional Indian fashion elements‚ diversity in India sees many faces. To maintain the dignity of the culture and to provide a platform to small Indian brands‚ future group initiated ethnocentrism concept by opening ethnicity store in Ahmedabad‚ Gujarat. This initiative has provided new format insights to organized retailers to expand their horizons in highly volatile Indian consumer

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    Case Study: McDonald's India

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    McDonald’s in India (Describe the Indian context using Hofstede/Trompenaars/GLOBE). What are some of the more prominent social instritutions at work that will impact on this case (Religion‚ Government‚ Social institutions‚ Education‚ Politics‚ etc.) Trompenaars: Particularism: After many years of studying the Indian food market‚ build relationships and get to know people to better understand Indian’s needs. McDonald’s was ready to get into India’s market. Indian particularism has to do with the adaptation

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