Marketing Management End Term Report - FLIPKART Sumeet Tayal‚ BM-B-115 Debroop Sengupta‚ BM-B-076 Nikhil pandey‚ BM-B-095 Husain Jafar‚ BM-B-081 INDEX S.No | INDEX | PAGE | 1 | ABSTRACT | 2 | 2 | INTRODUCTION TO E-COMMERCE | 2 | 3 | APPROACH OF ANALYSIS | 4 | 4 | SITUATION ANALYSIS | 5 | 5 | COMPETITOR ANALYSIS | 13 | 6 | CONSUMER BEHAVIOUR | 19 | 7 | SEGMENTATION‚ TARGETING‚ POSITIONING | 23 | 8 | ANSOFF MATRIX | 24 | 9 | BRAND BUILDING | 26 | 10 | SWOT ANALYSIS | 29 | 11 | FUTURE MARKETING
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CCOT: Rome‚ Republic to Empire Discuss the political and economic changes and continuities that occurred as Rome went from a Republic to an Empire During the classical age‚ Rome transitioned from a republic to an empire. During this time Rome’s senate was weakened becoming nothing more than a meaningless place for debates. This was because Rome became an empire in which the emperor had absolute power. While the senate was weakened Rome still controlled trade throughout the Mediterranean
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Guinea • Arabs were first to take it – med • Europeans wanted it o All they had was honey and fruits • First international mass market product o Capital from Europe/production in America/ African slaves • Sugar Belt • Slave labor o Many Indians died o Many African were resistant to disease o Horrendous conditions o Many Africans in Brazil o Spread t Caribbean • There was Spanish‚ Friend‚ English‚ Dutch islands o 80% of slaves will end up Brazil and Caribbean o America is looked
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Vidyasagar University Journal of Commerce Vol. 12‚ March 2007 REVITALISING COMMERCE EDUCATION D. Obul Reddy* ABSTRACT The paper is an objective introspection about the Commerce Education – its objectives‚ its problems‚ its job potential‚ its quality and its relevance to the present day needs of our country. Purpose of Education The broad objectives of the University education are‚ liberal education with the aim of fostering in the students an attitude of objective enquiry and some understanding
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Introduction Electronic Commerce or E-commerce is growing extensively on Internet. Although the term of "E-commerce" might sound bizarre‚ in reality it has been familiar activity: buy books online. Whereas some of people take these simple activities every day‚ most of them may not be familiar on how SMEs have applied E-commerce into their business strategies to guarantee their survival in new global marketplace [33]. There are comprehensive literatures in focussing on SMEs and E-commerce [39‚ 46‚ 47‚ 48
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Indian Religion : An essay India as a country has been bestowed with several nomenclatures. Right from unity in diversity to birthplace of Hinduism and Sanskrit‚ the land has always been admired and revered for its rich cultural legacy and variety that it offers. India is a story‚ a legend‚ folklore and an anecdote in itself. It needs no introduction‚ no specific mention. It has continued to thrive for centuries and there are bright chances of it being the next super power. The country has always
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Summary * Still under control of the Mongols * Isolated Russia from many of the advancements made in Western Europe during this time * Began a period of territorial expansion and government reform after freedom from Mongols * Embarked on an aggressive program of westernization in order to leap forward and make up for lagging * Forced imposition of European culture on the people of Russia would create an identity crisis for Russians that continues to this day Breaking
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Introduction to E-Commerce Electronic commerce‚ commonly known as e-commerce‚ eCommerce or e-comm‚ refers to the buying and selling of products or services over electronic systems such as the Internet and other computer networks. However‚ the term may refer to more than just buying and selling products online. It also includes the entire online process of developing‚ marketing‚ selling‚ delivering‚ servicing and paying for products and services. The amount of trade conducted electronically has
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Isaac Adegbenro WHAP‚ 2M Seeliger‚ W. 1/8/14 C.C.O.T. Essay Spreading from China to Rome‚ the Silk Road was established during the Han Dynasty‚ 206 B.C.E to 220 C.E.‚ due to the stability of this period and the increase in trade it brought. While fulfilling its initial function‚ throughout the period‚ 200 B.C.E to 1450 C.E.‚ multiple modifications did transpire. Trade of merchandise stayed constant‚ trade became more
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Tema del proyecto: El comercio electrónico (e-commerce) y el comercio móvil (m-commerce) en países subdesarrollados o del tercer mundo. ABSTRACT INTRODUCTION Economic and Social Impactof E-commerce E-Commerce has brought about many changes in organizations and has had significant impacts on the quality of life that is experienced by individuals or even indirectly as members of society. The need to have fast and efficient information
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