CONSUMER BEHAVIOR A CASE STUDY Is Indian Premier League (IPL) well marketed? Prepared by:- Tanvir ali Saiyad (FT 13483) Cricket is being hailed as a religion in India. It is said that cricket unites Indians better than any religion can ever do. Although Hockey is the national game of India‚ it is cricket that enjoys supremacy in terms of fan following. From a school going kid to retired old man‚ the charisma of cricket has enchanted almost every Indian. Cricket is the most common entity
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RELIGION IN INDIA Cricket: It is the word that gives my whole body an adrenaline rush. It is not just a game. It’s a religion. There’s only one religion that I follow‚ and that’s Cricket. I believe in only one god‚ that’s Sachin Tendulkar. This Indian is the best and most popular cricketer in the world. He’s my idol and it is fair to say that my ideals are shared by my countrymen. The country comes to a stop when a cricket match is being played. The roads are deserted‚ parties and weddings are
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Saina Nehwal Saina Nehwal (born March 17‚ 1990) is an Indian Khel Ratna winning badminton player currently ranked number 2 in the world by Badminton World Federation‚ Saina is the first Indian woman to reach the singles quarterfinals at the Olympics and the first Indian to win theWorld Junior Badminton Championships. Her Early days Saina was born in 1990 in a Yadav family from Haryana. In December 1998‚ Saina’s father took her to meet Coach Nani Prasad at the Lal Bahadur Stadium in Hyderabad
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in December 1928 as BCCI replaced Calcutta Cricket Club. BCCI is a society‚ registered under the Tamil Nadu Societies Registration Act. It often uses government-owned stadiums across the country at a nominal annual rent. The Indian Premier League (IPL) is a professional league for Twenty20 cricket competition in India. It was initiated by the Board of Control for Cricket in India (BCCI)‚ headquartered in Mumbai‚ and is supervised by BCCI Vice President Chirayu Amin‚ who serves as the league’s Chairman
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Many in this country including the corporates are closely watching the IPL controversy and it had led Mr.Shari Tharoor to submit his resignation. There are many interesting issues in the entire episode and I want to highlight few issues as a classic example of complications in dealing with corporate issues. Any irregularity in a company may be dealwith by the Central Government‚ Company Law Board‚ Company Court and SEBI if the Company is a listed Company. We rarely see the Central Government suo
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most important factor in order to change that perception. The internship consists of three projects which subsequently aimed at knowing the standing of the company in the market (Delhi-NCR)‚ increasing the revenue of the company during the Indian Premier League (IPL) and lastly increasing the visibility of the company through various branding techniques (Glow sign boards‚ In-Shop branding and paid visibility enhancement through third party advertisement firm) implied at Point of Purchase across Delhi-NCR
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SWOT Analysis SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths‚ weaknesses‚ opportunities‚ and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors. SWOT analysis is a simple framework for generating strategic alternatives from a situation analysis. It is applicable to either the corporate level or the business unit level
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that championed social causes. In December 2008‚ Idea launched a website called http://bythepeople.in to take forward its TVCs based on democracy... Idea’s Association with IPL In March 2009‚ Idea tied up with Mumbai Indians‚ one of the teams participating in the Indian Premier League (IPL). IPL provided Idea with a good opportunity for its brand building exercise as the competition was closely followed by the entire country. Idea launched a campaign called ’Call the Cricketers’ on April 30‚ 2009
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SACHIN TENDULKAR Sachin Tendulkar is a great cricketer. He is known as god of cricket. Sachin was born in Mumbai on 24th of April 1973. His father’s name is Ramesh Tendulkar. His full name is Sachin Ramesh Tendulkar. He married at the age of 21 years. His wife’s name is Anjali Tendulkar. His son’s name is Arjun Tendulkar. His daughter’s name is Sara Tendulkar. He plays with “Adidas” bat. He played
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Kolkata Knight Riders (Bengali: কলকাতা নাইট রাইডার্স) (often abbreviated as KKR) is the franchise representing Kolkata in the Indian Premier League‚ a Twenty20 cricket tournament. The team is led by Sourav Ganguly‚ and coached by Dav Whatmore. Sourav Ganguly is the team ’s Icon Player. The official theme of the team is Korbo‚ Lorbo‚ Jeetbo Re (Bengali for We will do it‚ Fight for it‚ Win it) and the official colors are purple and gold. As per the recent study done by a UK based brand valuation company
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