Week 5 Case Assignment MRKT 5000 PepsiCo: “Pepsi Sales Bubble with Limited-Edition Soft Drinks” Case Summary: Pepsi and their partner‚ Suntory‚ are using limited-edition soft drinks to boost market share in the $30 billion Japanese beverage market and keep sales bubbling despite a cola war with Coca-Cola and fierce competition for space on store shelves. No new product is a sure thing‚ but the Japanese market is particularly challenging. Of the 1‚500 beverages launched there every year‚ only
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The Indian Food Processing Industry The Indian Food processing industry is a sunrise sector that has gained prominence in the recent years. Availability of raw materials‚ changing lifestyles‚ and relaxation in policies has given a considerable push to the industry’s growth. This sector is among the few that serves as a vital link between the agriculture and the industrial segments of the economy. Strengthening this link is of critical importance to improve the value of agricultural produce; ensure
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I. Introduction Automobile industry is a symbol of technical marvel by human kind. Being one of the fastest growing sectors in the world its dynamic growth phases are explained by nature of competition‚ product life cycle and consumer demand. Today‚ the global automobile industry is concerned with consumer demands for styling‚ safety‚ and comfort; and with labor relations and manufacturing efficiency. The industry is at the crossroads with global mergers and relocation of production centers
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INTRODUCTION The banking industry is the backbone of any monetized economy. The stage of development of this industry is a good reflection of the development of the economy. The banking industry in India is governed by Banking Regulation Act of India‚ 1949. Since 1949‚ this sector has undergone phenomenal reforms due to the efforts and the vision of the policymakers. The first phase of reform began with nationalization of the 14 banks in 1969. At this stage‚ priority sectors were identified
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INTRODUCTION 1.1 BACKGROUND OF THE STUDY The industry refers to “any general business activity or commercial enterprise” (business dictionary). An industry is understood to be recognized as any groups or firms that produce a product and service for people in fulfilling their needs‚ demands and requirements. The term soft science industry is frequently used to refer to a firm involving business activity that is focused solely on soft skills that deal with the study of human and societies in the
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The Justification for a Soft Drink Tax The Coca-Cola brand has built itself into a staple of American culture. This is a terrifying thought for public health advocates who see Coke and other soft drinks as being major culprits behind a growing national health crisis. Empirical evidence shows that over-consumption of soft drinks clearly causes harm to the individuals who consume them‚ however‚ the waging battle over soda legislation will not be won on the grounds of health alone. The argument that
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Submitted on Due Date? YES (Date Submitted: 30.4.2010) Submitted Soft Copy? YES (Date Submitted: 30.4.2010) Word Limit Observed? YES (No. of Words: 2090) TABLE OF CONTENTS |S.No |Contents |Page No. | |1 |Executive Summary |3 | |2 |Introduction |4 | |3 |PEST Analysis |5 | |4
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Strategic Analysis of Indian Civil Aviation Industry Submitted By:- Jasmeet Kaur Grover(74) Prerna Parija(89) Vasudha Narayanan(104) Indian Civil Aviation Industry Abstract: The Indian Civil Aviation Industry is the 9th largest in the world with 15 scheduled operators and 118 non scheduled operators. The anticipated CAGR for 2010-2013 is 16% owing to skilled labor and favorable business environment. The growth of the aviation industry can be attributed to factors such as buoyant economy
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To Drink or Not To Drink In the current situation‚ many young people are frequently involved in violence and crimes. One of the risk factors related to violent behaviors among young people is alcohol consumption. “Numerous studies have shown that alcohol and violent behavior are associated” which means “the risk of being involved in violence increases with alcohol intake” (Bye and Rossow 131). In addition‚ data indicated that young individuals enrolled in colleges or universities were more likely
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Comparative Study On Consumption Patterns Of Soft Drinks And Fruit Juices A COMPARATIVE STUDY ON CONSUMPTION PATTERNS OF SOFT DRINKS AND FRUIT JUICES EXECUTIVE SUMMARY Soft Drinks were common preference among all the individuals before juices were being introduced‚ With the changing lifestyle and income levels‚ people are shifting their consumption patterns and have therefore become more health conscious thus leading to increase in demand of juices. Market Research is based on some underlying
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